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Features

Member Spotlight: Loving Art with Ken Eakins

Freelance video editor Ken Eakins isn't someone who would dabble in formalities and beat around the bush. Born a journalist, grown in film and television, Ken has worked with clients in the likes of BBC, while also cultivating a passion for art in...

Posted by: Creativepool Editorial
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Workshop

The copywriter’s toolkit - part 3: How to get paid

Let’s look at an all-too-familiar scenario. The deadline - which was already tight - got moved up. The brief that you’d agreed to got changed as their client added more aspects to it. But in the interests of professionalism you cut all...

Posted by: Ant O'Neill
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Leaders

Native advertising may be the future, but at what cost?

Radical moves at BBC Three and The Independent (they've both moved to on-line only platforms) is all the proof we need that UK media is furiously chasing around trying to find the new paradigm. A financially sustainable platform with a healthy,...

Posted by: Magnus Shaw
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Leaders

The Independent closes its print editions to go online only

For some time, it hasn't been a question of 'if' but 'when' and 'who'. Well, now we know the answer. The Independent (and its Sunday title) is the first national UK newspaper to surrender its print edition and become a digital-only...

Posted by: Magnus Shaw
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Workshop

Job Description - Writer

What is the work like? Writers produce works of fiction and non-fiction. They may work on: novels short stories poetry scripts for radio, TV, film or theatre non-fiction books newspaper and magazine articles, from news and features to opinion...

Posted by: Creativepool
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Workshop

Opinions - Dead heat. Why The Exclusives is unfair on us all.

by Magnus Shaw Perhaps we shouldn't expect anything more from ITV2 - after all, this is the home of Celebrity Juice, Life On Murrs and The Only Way Is Essex. But while those shows may grate and irritate, they manage to avoid devaluing and...

Posted by: Creativepool
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Leaders

The Guardian's Three Little Pigs

Last week The Guardian launched a major campaign to showcase what it terms ‘open journalism' and its multi-platform credentials. The storyline for the main ad, devised by BBH London and directed by Ringan splices the story of the The Three...

Posted by: Creativepool
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Workshop

10 Golden Rules for Freelancers

Mark interviewed leading freelancers from the fields of 3D illustration, animation, visual effects, games and architectural visualisation to uncover their strategies for success. These were his key findings... 1. Test the market first Make sure...

Posted by: Creativepool
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Industry

How to choose a Copywriter

The written word is a funny thing. It’s something `almost all of us have a basic understanding of and use every day to reply to emails, forward distracting memes to our co-workers and message our significant others about dinner. But how often...

Posted by: Benjamin Hiorns
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Inspiration

The fearless gambles of Signal Film - #CompanySpotlight

How do you cut through the noise in the overly-technological age of social media? How do you aim to be different when the barriers of entry to production stand lower than ever? If all this sounds discouraging, you should clearly read the story of...

Posted by: Creativepool Editorial
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Inspiration

How his love for editorial design saved an art director - #MemberSpotlight

When the pandemic hit, Steve Thone was one of the many creative professionals who were forced to move to a freelance life for a living. His resilience serves as a testimony to the strength of the overall industry - as well as a reminder of his own...

Posted by: Creativepool Editorial
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Industry

Journalists from Mexico are Still Speaking Up - #BehindTheIdea

It is safe to say that some journalists can be seen as guardians of the truth. These heroes of the Information Age will go at great lengths to ensure that the truth is spoken, heard and spread across the public - even at the cost of their own...

Posted by: Creativepool Editorial
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Features

Should we even go back to normal?

There’s this golden rule in journalism saying that any question-based headline can inevitably be answered with a ‘No,’ and thus instantly become uninteresting. I’m going to save you from all the mental stress: no, maybe we...

Posted by: Antonino Lupo
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Leaders

Freelancing through a Pandemic - With Content Strategist Nick Carson

Surely Nick Carson has seen quite a lot in his many years as a Content Strategist and Copywriter. But all of his freelance and creative experience couldn't possibly prepare him for what 2020 had in store - a global pandemic that put a halt to a...

Posted by: Creativepool Editorial
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Inside the life of a NBC News Producer – #MemberSpotlight

From Tokyo to London and a career in journalism, you can tell that Simeon Paterson has travelled far and wide. Perhaps that's even where his passion for journalism comes from - and we wouldn't be surprised. Journalism is an art, and it can be a...

Posted by: Creativepool Editorial
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Workshop

5 Sectors to find Creative Jobs after the Pandemic

Clearly, this has been an interesting year for everyone in the creative industry. Whether you are in the music industry, in live events, production or freelancing (aka: trying to hold onto your clients), 2020 has brought a new, unprecedented range...

Posted by: Antonino Lupo
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Leaders

Abi Pearl on overcoming the impostor syndrome

We tend to forget how important it is to take care of ourselves, especially during a world-wide pandemic that makes us busier than ever. The story of giffgaff head of advertising Abi Pearl is as inspiring as it gets. If there is one thing you should...

Posted by: Creativepool Editorial
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Inspiration

The little big joys of Benedict Bannister

It's hard to meet people who find pleasure in little things, nowadays. Freelance film and motion director Benedict Bannister is one of those. Benedict enjoys gardening, exercising, and most of all, he loves taking inspiration from his children for...

Posted by: Creativepool Editorial
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Inspiration

The romantic eye of Stefano Broli

Can't help it. Every time our editor comes across a fellow Italian on the platform, it's all "Ciao, bello!" and more stereotypical loud noises. But we know why. There's always a great story behind someone who was bold enough to move abroad and...

Posted by: Creativepool Editorial
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Leaders

When it comes to creativity, is it Game Over for Humans?

My fingers feel the smooth plastic on the keyboard as I type this sentence. I hear the rhythmic clatter of the keys. I know I am human. But how do you know? The words you’re reading right now could have been generated by a machine....

Posted by: Richard Holman
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Inspiration

Behind the Idea: Committing to Europe in a post-Brexit world

The Guardian recently launched a new dedicated series entitled "This is Europe" which pledges its ongoing commitment to Europe in the wake of Brexit. To support This is Europe, the Guardian is running a multi-layered marketing campaign in...

Posted by: Creativepool Editorial
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Features

Creative opportunities: Octavia Bromell on her Adobe Creative Residency

As we settle into the new year (nay, the new decade), Adobe has once again opened the doors to its Creative Residency programme for aspiring creatives hoping to turn their passion into a profession. The Creative Residency is an annual, year-long...

Posted by: Benjamin Hiorns
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Workshop

Give them a word and they'll take a page

Make no mistake: your writing is worth money. But should you ever work for free? As much as it’s a milestone, you probably can’t remember the exact moment you first got a positive response from an application. But rest assured, at some...

Posted by: Ant O'Neill
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Leaders

New Blood winners predict the future of creativity

As one of the world’s largest student competitions, the D&AD New Blood Awards represent the best emerging creative talent from around the globe. Year on year, the winning work signals a promising, exciting future for our industry, so off the...

Posted by: D&AD
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Industry

D&AD New Blood winners 2019

D&AD announced the latest winners of its annual student competition New Blood Awards, whcih represent the best emerging young talent from around the globe, at a ceremony in London last night. Take on the Future was the overarching theme for 2019,...

Posted by: Creativepool Editorial
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Industry

D&AD Professional Awards 2019 winners and rankings

The 57th D&AD Professional Awards Ceremony took place last night (23 May) at a ceremony in London where six Black Pencils - the highest accolade - were awarded. Droga5 was awarded a Black prize in TV Commercial Campaigns and Furlined also picked up...

Posted by: Creativepool Editorial
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Inspiration

Next-Gen Brand Builders You Should Know

If you spend a bit too much time sitting in back-to-back meetings, planning rollout dates, looking at demographics and campaign performance analytics you can sometimes be in danger of forgetting what ‘it’ feels like. What is it exactly?...

Posted by: Crush
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Leaders

Rebrand Roundup: Little moons, sacred gins and other stories

Pearlfisher London - Little Moons Pearlfisher London has created a new brand identity and packaging for Little Moons - artisan producers of premium gelato mochi ice-cream. A new identity and packaging design were needed to unify the two ranges -...

Posted by: Creativepool Editorial
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Leaders

The 2018 FIFA World Cup in Advertising

With the 2018​ FIFA World Cup kicking off this very afternoon, we've scoured the internet to bring you the best ads, campaigns, brand activations and more that have sprung up in the last few weeks in honour of the tournament known to those who...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Framestore Framestore has announced the promotion of Grant Walker and Ahmed Gharraph to Joint Heads of CG in London. The two will sit alongside Ross Burgess, Head of Animation, in the leadership of the creative studio’s highly successful...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Droga5 London Droga5 London has named Ashley Shack as Director of Talent - a new role at the agency. Shack, who is American, arrives from Wieden+Kennedy London, where she was the Creative and Design Recruiter. She joins the management team at Droga5...

Posted by: Creativepool Editorial
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Inspiration

Women in Photography: Dorothea Lange

“That frame of mind that you need to make fine pictures of a very wonderful subject, you cannot do it by not being lost yourself.” No other photographer captured the struggles, emotions and consequences of the great depression era than...

Posted by: Lobster
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Leaders

Top Hires of the Week

AKQA Resh Sidhu has returned to AKQA as Creative Director. Based at the NYC studio after two years at digital and visual effects company Framestore, Resh will join the AKQA New York Leadership Team. Resh is one of the most respected names in Virtual...

Posted by: Creativepool Editorial

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