Displaying 1 - 36 of 1325 results
Today, in the late afternoon, it all kicked off on Twitter. Was it despair at further appalling news seeping from the Middle East? Or fury over another catastrophic governmental decision? Of course not. It was the revelation that Twitter itself is...
Posted by: Magnus Shaw
by Magnus Shaw When discussing Facebook, different rules apply. In Facebook's world, audiences, members, revenues and profits are measured on a macro-scale that dwarfs the figures bandied around in banking circles. A few statistics: -Users upload...
Posted by: Creativepool
I missed posting yesterday after spending the weekend on a bicycle, with a camping stop between days (and Monday was a bit of a right-off {write-off?} as a result of all that physical effort.) Consequently my screen-time took a bit of a hit, for...
Posted by: Richard
Leading home-fragrance brand Air Wick has released an innovative new plug-in device designed to make scents last longer alongside a new range of ‘Vibrant’ fragrances. As part of a wider strategy to build a more premium layer into its...
Posted by: Creativepool Editorial
Most of the big tech companies have been talking up their inclusivity policies in recent years. Google contracted the “Performance Paradigm” diversity, equity and inclusion specialist last year to develop their own diversity, equity and...
Posted by: Benjamin Hiorns
Altrix is one of our success stories: a disruptive approach to easing nursing shortages, saving the NHS millions, and giving agency nurses a better deal. In this article, we explain how we took a fresh look at the Altrix Customer Experience via a...
Posted by: Despark
The Layer design consultancy wants to transform the wheelchair with a new 3D-printed product that can be personally customised to fit the needs of each user. The GO Wheelchair is a collaboration between Layer and 3D-printing company Materialise, and...
Posted by: Creativepool Editorial
Adobe Edge is a suite of web development tools developed by Adobe Systems. Edge Animate has been developed as an alternative method of creating browser-delivered content. You can use Edge Animate to build interactive, responsive, animations based on...
Posted by: Academy Class
Internet kingpins Google recently unveiled a new prototype for their modular smartphone, which will allow users to swap out components and essentially design their own phones. The phone will work in a similar manner to a desktop gaming PC, only it...
Posted by: Creativepool Editorial
A new app was recently unveiled in the US and Canada, which will allow beer drinkers at sports stadiums and resorts across the country to order beer through their smartphone, which will then be delivered to their exact location using a combination of...
Posted by: Benjamin Hiorns
GoPro, the developers of the mobile HD video camera that has been taking the world by storm, recently unveiled a new device that allows GoPro owners to film from the perspectives of their dogs. The new 'Fetch' mount, which is the company's first pet...
Posted by: Benjamin Hiorns
Facebook claims to have cracked its rather awkward 'ads on offensive pages' problem. This week the social network's Director of Policy announced the site has completed the task of 'narrowing down the number of pages where ads will be shown'. Which...
Posted by: Magnus Shaw
Social media is a lot of things. It’s a digital gateway drug for children, an advertiser’s parallel dream/nightmare and a tool for brands who want to get greater returns from minimal effort. That’s the cynic in me speaking, of...
Posted by: Benjamin Hiorns
In the dynamic landscape of tech startups, content marketing emerges as a powerful tool for establishing brand presence, attracting customers, and driving growth. This article explores how startups can leverage content marketing strategies...
Posted by: Taker | Maker
AI might be a digital beast but it’s not without its carbon footprint. By its very nature, it’s a technology that requires large amounts of processing power and power requires fuel. The environmental cost of AI use in the creative...
Posted by: Benjamin Hiorns
Reporting for the BBC, Kate Lindsay says that ‘Gen Alpha are ready to spend - and they want to be treated like adults’. In fact, this demographic’s economic footprint is ‘expected to reach $5.46tn (£4.32tn) by 2029’...
Posted by: Novagram
In today’s digital landscape, the demand for high-quality app design is soaring. Whether you’re a seed-stage mobile app startup aiming to create the next big thing or an established company striving to stay relevant, finding the right web...
Posted by: Creativepool Editorial
Design agency Matter has collaborated with University of the Arts London to develop a concept for a bio-inspired sustainable earplug using the natural form of a helix to reduce material needed to efficiently block out sound. The concept takes...
Posted by: Benjamin Hiorns
Content marketing has become an indispensable aspect of digital marketing strategies, offering businesses a powerful means to connect with their audience and drive engagement. However, amidst the complexities of content creation and distribution,...
Posted by: Taker | Maker
When we think of the 90s, we often picture neon lights, garish colours, skateboards, “attitude” and POGS. But above all else, what the 90s represented to me was the dawn of the mascot. Of course, many entertainment franchises lived or...
Posted by: Benjamin Hiorns
Whether you like it or not (and that will probably depend very much on which side of 30 you find yourself) TikTok has been moulding consumer behaviour in its own impatient image for years now but for a lot of brands who saw the way the tide was...
Posted by: Benjamin Hiorns
The digital marketing space is forever in flux and in such a market, advertisers are always seeking innovative ways to reach their target audiences. AI is just the latest (and perhaps greatest) string to be added to the bow and while it was once...
Posted by: Benjamin Hiorns
AI is fast becoming a part of our everyday lives, making life easier in both our personal and professional lives. But what does the future AI personal assistant look like? With its new concept, Swift Creatives sets out what could be the next...
Posted by: Creativepool Editorial
Rafael Pavon, Creative Director at UNIT9 puts the headset we’ve all been dreaming about for the last decade through its paces. The Apple Vision Pro arrived at the UNIT9 offices last month, and our team has been using it extensively - testing...
Posted by: Creativepool Editorial
How did you get into the industry? Hmm, so long ago now… I got into ‘editing stuff on a timeline to manipulate emotions’ from doing music production on an Amiga in my bedroom as a teenager and transferred that idea to video when...
Posted by: Benjamin Hiorns
Leap year 2024 is a rare (literally twice a decade) opportunity for brands to engage their audience, boost sales, and create memorable experiences. With an extra day on the calendar, marketers can leverage the novelty and urgency of this occasion to...
Posted by: Benjamin Hiorns
B2B marketing has been evolving, and you’ve probably noticed it. In the last few years, there’s been a shift towards the use of entertainment in B2B marketing. This is something that takes many forms: branded entertainment, branded content,...
Posted by: Novagram
TikTok, the short-form video platform, has taken the world by storm, with users seeking fame and fortune through the power of viral content. Whether you're an individual looking to build a personal brand or a business aiming to reach new customers...
Posted by: outbloom
Valentine’s Day is a holiday beloved by few. For many of us, it’s little more than a cynical stopping gap between Christmas and Easter to claw at our pockets. There appears to be a disconnect, however, between how much we care about...
Posted by: Benjamin Hiorns
Imagine a world where learning isn't confined to the four walls of a classroom or the pages of a textbook. Where boundless knowledge awaits, just a simple scan away. In today's dynamic educational landscape, QR codes are transforming this vision into...
Posted by: Creativepool Partner
Claudia Mastromauro, VP of Sales, Strategy & Operations, UK, Aryel Global attention spans are rapidly dropping, with the average attention on a screen falling from two and a half minutes in 2004 to 47 seconds in 2023. The average internet user is...
Posted by: Aryel
The advertising industry is still operating as it has done for the past 40 years. You only have to look at the share prices of the networks in the space to know this is the case. While we have started to see data and creative companies combining for...
Posted by: Rodney Perry
If a fair proportion of the mainstream legacy media were to be believed, TikTok represents a very real threat to our children. In reality though, anyone that’s ever spent even a little time scrolling through the app will tell you it is, in...
Posted by: Benjamin Hiorns
In today's world of information overload and high competition, creating effective and audience-engaging content becomes a necessity for any business or creative professional. Trends in content creation provide marketers with new ideas and tools to...
Posted by: Taker | Maker
In the world of finance, binary options trading has emerged as a popular, albeit controversial, investment method. At its core, binary options trading involves predicting whether an asset's price will rise or fall within a specified time frame....
Posted by: Creativepool Partner
The world of digital marketing got disrupted like never before last year when AI truly made its presence felt in a big way. You’ll probably read a hundred think pieces this month on a fundamental shift AI has had, and is continuing to have on,...
Posted by: Benjamin Hiorns