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by Mgnus Shaw
My first gig as an advertising copywriter was in 1994, at an agency on Fleet Street. I was writing the radio scripts and the run-of-the-mill press ads nobody else really fancied.The range of clients was impressively wide - from Virgin...
Posted by: Creativepool
It doesn't come off as a surprise to us that Rupert Allcock draws his personal inspiration from ordinary people doing unordinary things. Breaking expectations is pretty much what creativity is all about - it is where the award-winning works...
Posted by: Creativepool Editorial
The original article was published on Brand Quarterly.
Knowing the difference between a brand providing a multichannel and omnichannel experience for your consumers is vital to understanding how to ignite true brand affinity. In an age of...
Posted by: LEAP
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