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Displaying 1 - 36 of 95 results

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Workshop

Opinions - Work's A Beach

by Ashley Morrison When I was on holiday in France recently, I couldn't help but envy the people who worked on the vineyards we visited. What a great life that must be. Well, for the owners if not the labourers, anyway. They get to live in some of...

Posted by: Creativepool
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Workshop

Portfolio critique: The farmer art director

Shane Matula reached out to me and asked how he can differentiate himself within his portfolio to stand out and get a job. Our goal? To critique his book and do just that. Let's roll up our sleeves, plant some seeds and try to help this farming...

Posted by: Kevin Forister
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Features

A (mercifully) pun-free roundup of the best Easter 2024 campaigns

Easter is rarely held in the same regard as Christmas or even Halloween (unless you’re a confectioner, of course) but the iconography of the season is ripe for creativity. Easter ads campaigns of the past few years have seen everything from...

Posted by: Benjamin Hiorns
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Features

Making Brands Beautiful – A #CreativeCaseStudy on M&S Farm to Foodhall

Nate Camponi, a Director at Chief TV, made a series of beautiful short films for M&S with celebrity chef Tom Kerridge earlier this year. In this piece, Nate explores how to tell big corporate stories in a more digestible way and what you can do from...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Cos Mingides, Founding Partner at True

Tell us a bit about your role! Is there a “typical” day? To be honest, there isn’t a typical day. I split my time between working on the agency strategy and my role as Head of Effectiveness for our clients. It’s a strategic...

Posted by: Creativepool Editorial
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Inspiration

ASDA on top in the tightest Christmas ad race ever

It’s been the most competitive Christmas ad season ever. People want a reason to smile, and brands have pulled out all the stops to provide it with a series of feelgood festive ads. Advertising effectiveness company System1 have unveiled their...

Posted by: Creativepool Editorial
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Leaders

Enjoying the thrill of the unexpected with Austin Lane | #GettingToKnow

You might have seen BLVR’s Compton Cowboys campaign for Andis - ‘an unusually tender, insightful work for a barbering campaign’ - ECD Austin Lane led the creative vision on this. Photography, painting, drawing, and filming were all...

Posted by: Creativepool Editorial
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Features

Nostalgic this Christmas? Festive ad trends for 2022 | #HolidayMonth

Christmas is coming earlier than ever and it’s easy to see why. The festive season has always been seen as a soothing balm for the winter blues and things have never been bluer. But with things so unremittingly bleak, do we really want to be...

Posted by: Benjamin Hiorns
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Inspiration

The Cobra Effect: What could possibly go wrong?

I’ve always been fascinated by the Cobra Effect. As a marketeer who works with clients to change perceptions around brands or products, understanding human behaviour is essential. But people are unpredictable and often things that should...

Posted by: The 10 Group
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Workshop

Can I use George Orwell's legacy in my works?

Every time politics gets into the frame, it is tempting to resort to one of the first world-recognised writers of dystopian fiction, George Orwell, to pay a much heartfelt tribute to such a great master of English literature. Well, as of January...

Posted by: Creativepool Editorial
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Inspiration

Be Miles

“It's not about standing still and becoming safe. If anybody wants to keep creating, they have to be about change.”- Miles Davies. This quote really stuck with me as the credits rolled on the brilliant Netflix documentary- “Miles...

Posted by: Tony Pipes
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Inspiration

Here's all the best 2020 Christmas ads!

All the 2020 Christmas campaigns in one place Every year the same story: agencies and brands coming together to release a stream of beautiful Christmas ads for the joy of us all. It has almost become tradition. There’s no Christmas without a...

Posted by: Antonino Lupo
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Inspiration

How to Cope with a Creative Calamity

It’s Summer 2012. The hot Spanish sun is unforgiving as it beats down on the quiet streets of Borja, a medieval town a few hours north east of Madrid. Cecilia Giménez, an elderly resident, pictured below, takes shelter from the heat in...

Posted by: Richard Holman
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Leaders

Why the creative industries need to wake up to mental ill health

According to the latest absence figures from the Health & Safety Executive (HSE), ‘work-related stress accounts for over half (57%) of all working days lost to ill health’, which is more than all other reasons for absence put together....

Posted by: Creativepool Editorial
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Leaders

Is art advertising (4): American Gothic

It is one of the most recognisable paintings of the 20thcentury. It has been ripped off, spoofed and copied thousands of times. Among other things, it has sold pharmaceuticals, beer and biscuits. Few people can actually tell you what it’s...

Posted by: Patrick Collister
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Leaders

Top Hires of the Week

FCB West San Francisco’s FCB West, best known for its work on the Levi’s and Clorox accounts, has hired Justin Moore to partner with the recently promoted Mike Long as Co-Executive Creative Director. Moore and Long will report directly...

Posted by: Creativepool Editorial
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Leaders

The top brands preparing us for the Royal Wedding

Even those of us purposefully trying to avoid the impending nuptials of Prince Harry and American actress Meghan Markle this Saturday (May 19) can't deny that it has given marketers an excuse to flex their creative muscles. Whether those muscles are...

Posted by: Benjamin Hiorns
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Leaders

Ads of the Week: The last of the big Christmas spots and other stories

Havas London - Heathrow Heathrow has unveiled its second-ever Christmas advert, revealing the epic, 50-year-long love story of Doris and Edward Bair, the much-loved teddy bears, who were shown in the airport's first Christmas TV ad last year. The...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Havas London Havas London has appointed former 101 London Partner & Head of Strategy, Clare Hutchinson, as its new Executive Strategy Director. In this new role, which she starts in November, she will report directly into Havas’ European Group...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Smörgåsbord - Visit Wales Welsh actor Luke Evans, who will star as Gaston in the new Disney remake of Beauty and the Beast, is starring in an atmospheric new TV ad for Visit Wales, designed to promote the country’s 2017 Year of...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

F/Nazca Saatchi & Saatchi - D&AD Next Awards With only one week remaining for photographers and filmmakers to enter 2017’s D&AD Next Awards, F/Nazca Saatchi & Saatchi have released a new series of stop motion animations as the centre-piece of...

Posted by: Creativepool Editorial
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Leaders

Will Digital Kill Packaging?

Galvanised by convenience and speed, we are ordering more online than ever before. E-commerce is the fastest growing retail channel in Europe and North America; globally it is expected to represent 70% of all sales transactions by 2017. The volume of...

Posted by: Bulletproof

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