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Workshop

Opinions - Freelancers work harder

by Ashley Morrison It's a bold statement, granted. And one which is certainly arguable. But I was chatting to a friend recently who maintained that freelancers definitely, definitely worked harder than permanent employees. I'm in a slightly unusual...

Posted by: Creativepool
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Inspiration

Sorting our Limes from our Lemons #CompanySpotlight

Lime Creative is a boutique communication agency offering large agency experience, specialising in the luxury lifestyle, with offices in London and Beijing and partners around the world. With a team made up of designers, writers, developers and...

Posted by: Creativepool Editorial
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Inspiration

Finding a future of collaboration over ego #CompanySpotlight

The Future Collective is a strategically led creative consultancy based in the UK globally renowned for both thought leadership and creativity. Since 2019 they have worked with ambitious global brands and startups alike, creating distinctive brand...

Posted by: Creativepool Editorial
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Inspiration

Unlocking human stories with Synoptic Office | #CompanySpotlight

Synoptic Office is an award-winning design consultancy working globally with leading cultural, civic, and business organizations to communicate ideas, build experiences, and cultivate new audiences. Designers Caspar Lam and YuJune Park originally...

Posted by: Creativepool Editorial
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Workshop

How to Enhance Brand Awareness with Digital Marketing

Did you know that 46% of consumers in the US only buy from businesses they can trust? Only after they do research and read reviews to get familiar with the company do they consider buying. The first step in all this is finding out about your brand....

Posted by: Alina Tytarenko
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Workshop

Tackling the wild world of social with Hootsuite | #BehindTheBrand

Billy Jones, senior director of brand marketing at Hootsuite, takes us through the platforms bold new rebrand, developed in-house and by design agency Prophet, which aims to rethink the brand without losing its identity. What was the brief for the...

Posted by: Creativepool Editorial
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Industry

How VMLY&R Italy made coffee smart with Amazon and Alexa | #BehindTheIdea

Everything is smart these days, from your washing machine to your vacuum cleaner. Many anticipate a new era of the Internet, where networks, data and computers will be embedded into our domestic appliances. Then why shouldn't we make our coffee...

Posted by: Creativepool Editorial
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Inspiration

In an age of mistrust, out-of-home inspires confidence

It’s not news that public trust in the news media has declined in recent times, fueled in no small part by accusations of fake news and data privacy across social media. As a result, public confidence in social media is eroding. According to...

Posted by: Posterscope
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Inspiration

Five social media trends for 2019

Claire Lancaster, head of social media at IF Agency, starts the year with her prediction of the key trends that will define the next 12 months in social media, content and influencer marketing. "I expect reach, dialogue and influencers to all reduce...

Posted by: If Agency
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Leaders

Account Wins of the Week

Wavemaker - RNLI Wavemaker has been appointed by the Royal National Lifeboat Institution (RNLI) to handle all of the charity’s media planning and buying in the UK and Ireland for a wide range of campaigns and programmes supporting their long...

Posted by: Creativepool Editorial
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Workshop

Engaging people? It’s simple. Be authentic.

As the need for brands to evolve and innovate, adapting to category disruption, we know that driving audience engagement is more critical than ever before. With that in mind, we’ve curated a few key insights that best demonstrate why authenticity...

Posted by: Simon Dixon
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Leaders

Account Wins of the Week

isobel - The White House It was announced on April 1 this year that The White House has hired independent creative agency, isobel, to “make Trump more popular amongst Brits” prior to his forthcoming visit later in the year. The campaign...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Leo Burnett - McDonald's McDelivery McDonald's has handed its £77m global advertising account for the new McDelivery home-ordering service to Leo Burnett London after a pitch involving roster agencies. McDelivery has now begun testing in the...

Posted by: Creativepool Editorial
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Leaders

Trend Report: How Beauty Brands Got Digital

Once upon a time the beauty industry was in a pretty set way. Brands such as L’Oreal, Avon and Estée Lauder only needed to whip up tried-and-tested print and billboard campaigns with household celebrities in order to sell new products and...

Posted by: Kate Lewin
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Industry

Top 10 Highlights To Expect At Eurobest 2016

The count-down has begun for another top event bringing together the brightest thinkers and the best creative work. From the organiser of Cannes Lions, Eurobest is the world’s most prominent celebration of European creativity. The festival...

Posted by: Creativepool Editorial
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Inspiration

How to think like a startup - whatever your size

Growth hacking is having a mainstream moment. It’s a phrase, and an activity, that started in the startup world. But what is it, and why are people outside of the startup world starting to pay attention? What is growth hacking? Put simply,...

Posted by: Despark
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Leaders

DigitasLBi tells us which brands are most contagious on social media

Social media itself is pretty contagious. Indeed, try glancing over at a fellow commuter on your way to work tomorrow, seeing them on Facebook or Twitter, and NOT reaching into your own pocket to have a quick glance yourself. Seriously, it’s...

Posted by: Benjamin Hiorns
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Leaders

Fancy a break, freelancers? Become an employee again

In April of this year, I quit my part-time job of 15 years (almost to the day). Until then, two days a week, I was one of a number of pairs of hands… (ugh! What an ugly way of putting it! But I’m leaving it in because there’s...

Posted by: Ashley Morrison
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Leaders

Bazillion reach outside their comfort zone

The boldly named 3D animation and VFX studio Bazillion Pictures, is being reborn, with owner and creative director Jeff Beith embarking on a campaign to introduce its creative services to a wider audience. The studio is based out of a facility in...

Posted by: Creativepool Editorial
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Leaders

Are You Being Served ?

Earlier this week, I wrote about the exaggerated claims made by the hotel in Egypt in which I'm staying, on the website Trip Advisor. Somehow, the management was able to promote the establishment with four stars, when in fact its true status is...

Posted by: Magnus Shaw
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Workshop

Opinions - All in the name

by Ashley Morrison In the past, we bloggers at Creativepool have given our opinions, advice and guidance, whether you asked for it or not! Hey, that's blogging for you. The internet is a free-for-all where anyone can purport to be an "expert", but...

Posted by: Creativepool
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Features

Meet Andrew Finan

Andrew Finan is a UK entrepreneur who has worked with games most of his life. In the nineties he ran a series of international chess events in the USA, Russia, Germany, France, the UK and Spain. They culminated in the World Chess Championship Final...

Posted by: Creativepool

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