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Advice

Opinions - Freelancers work harder

by Ashley Morrison It's a bold statement, granted. And one which is certainly arguable. But I was chatting to a friend recently who maintained that freelancers definitely, definitely worked harder than permanent employees. I'm in a slightly unusual...

Posted by: Creativepool
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News

Judges Judge

I was fortunate to be selected as a judge at this year’s Creative Pool Awards. What did I learn from the experience? That it’s hard to be a judge of creative work – Even though I do it day in day out as Design Director at B&D. The reason why...

Posted by: Rob Pratt
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Alexa on Trial

It’s in our nature to rebel. As teenagers, or in retirement, we don’t really like to be told what to do. And we enjoy a good bit of mischief! It’s part of what makes us human. In today’s brave new world of artificial intelligence (AI) our...

Posted by: VCCP
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Advertising

Cannes kicks off with big Lions Health wins including first Grand Prix

Launched in 2014, the Health & Wellness and Pharma Lions celebrate creativity across pharma and healthcare communications, aimed at healthcare professionals, patients and consumers. The Health & Wellness Lions celebrate creativity for personal...

Posted by: Industry Updates
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Inspiration

Book Review: The Secret of Successful Advertising?

I must admit to being slightly addicted to books about how people are persuaded to buy things. Yet the very preponderance of such books indicates that there are very many competing opinions and theories of 'How we decide’ (also the title of one...

Posted by: Steve Osborne
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Design

Pentagram branding aims to eradicate US Tampon Tax

A Pentagram partner has created the visual identity for a rather unique organisation set up to lobby the US government on the controversial so-called 'tampon tax' on menstrual products. Paula Scher designed the branding for the Period Equity brand,...

Posted by: Industry Updates
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News

Creativepool are set to make a big splash at Cannes Lions 2016

It's that time of year once again when ad land descends upon the south of France in a tsunami of designer shades and branded belt buckles for the Cannes Lions International Festival of Creativity, and those who didn't get an invite are left with...

Posted by: Creativepool
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Advertising

Finding the best GIF of summer

The travel website Booking.com is on a mission to find and GIF the best shots of the summer, and find out who effectively “Won summer” in the process. Over eight days the site is partnering with leading digital artists to GIF the greatest...

Posted by: Industry Updates
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Advertising

Does HSBC's 40-Year Journey "Lift" You Up?

For anyone who’s getting nostalgic already for the end of Mad Men, HSBC’s new ad spot is here to fill the void. Kind of. Era driven set pieces somehow can’t help but be reminiscent of Don Draper and the gang, especially as their...

Posted by: Industry Updates
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Advertising

UK takes bronze at Festival of Media Global Awards

Yesterday, (May 13) the winners of the Festival of Media Global Awards 2015 were announced. The FMG Awards, which took place in Rome earlier this week, is arguably the most influential media industry event in the world, so it was quite a coup for the...

Posted by: Industry Updates
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Features

They may sell vacuum cleaners, but why are Queen so popular?

There's nothing new about TV ads using pop songs in their soundtracks. Think of all those Levis ads from the eighties - not only did they shift truckloads of jeans, they made the tunes hits all over again. From the Spice Girls flogging crisps, to The...

Posted by: Magnus Shaw
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Features

Philosophical dialogues exploring the cultural creativity of the brain

Creativity is multi-faceted and has many guises. Contrary to conventional belief, it is not only the realm of artists - we all need it in everyday life whether it's at work, figuring out how to frame the perfect pitch, or at home, cooking a...

Posted by: Jugular:Joining The Head and the Heart
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Entertainment

Spotify CEO bites back at Taylor Swift

Country darling turned stratospheric pop star Taylor Swift caused a minor uproar last week when she (or more accurately her record label) decided to pull her back catalogue from Spotify, including the new album “1989,” which is set to...

Posted by: Benjamin Hiorns
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News

Spray That Again. How evil is advertising?

Since an art director colleague introduced me to Banksy many years ago, I’ve enjoyed his stuff enormously. In that time he has painted throughout the world, from Sydney to Camden, LA to Palestine. The art critics bemoan him - too obvious, too...

Posted by: Magnus Shaw
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News

The $35 billion Publicis/Omnicom merger faces major hurdles

The planned merger of major, global advertising holding firms Publicis and the Omnicom Group has hit a few major hurdles of late, which will need to be resolved before the $35 billion merger can take place. The first major hurdle to overcome will be...

Posted by: Benjamin Hiorns
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Inspiration

The Flying Spaghetti Monster and the nature of belief

In the UK, we have the odd instance of a fringe school pressing for the right to teach archaic or arcane ideas to children. This is usually the desire to include creationism, or other religious notions, in their science classes. In the USA it's a...

Posted by: Magnus Shaw
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Inspiration

Meet the Executive Creative Director, Wesley Hogg of Reading Room

Tell us a bit about you Wesley... I began working in the creative industry in 1998 after studying at Central Saint Martins and Goldsmiths. Early on I specialised in digital and was lucky enough to be in the right place at the right time to ride the...

Posted by: Reading Room
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Features

5 Minutes With: Adam Cleaver, Creative Director at Collective London

Collective London create highly effective interactive work through insightful strategy, innovative ideas, and beautifully crafted experiences that people want to share. How did you get into advertising? After finishing university I answered an...

Posted by: Creativepool
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News

Sweets for my sweet, sugar for my coronary

“Normal or diet?” The standard question you ask when you’re going to the bar and someone orders a Coke. I haven’t counted, but in my experience, I would guestimate that eight times out of ten, the answer will be diet...

Posted by: Ashley Morrison
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Features

Re:cycling. Should Lance Armstrong hand his sponsorship money back?

by Magnus Shaw. In this age of fitness fanaticism and dire public transport, it's not unusual to see people arriving at the office on a bicycle. How they find the stamina, I can’t begin to guess, but I don’t think they take the Lance...

Posted by: Creativepool
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Advice

Opinions - Fancy a fight? Join LinkedIn

by Ashley Morrison But not just any sort of fight. LinkedIn doesn't provide a sort of Brad Pitt / Edward Norton-inspired forum or portal where the first rule about Online Fight Club is that you don't talk about Online Fight Club. (Sorry if you...

Posted by: Creativepool
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Features

5 minutes with... Graham Fink - Creative Director at M&C Saatchi

What does being a CD at M&C Saatchi really mean? I think they refer to it as spinning plates these days. But pretty much everything involving helping write strategies to pushing the creative teams to get the best out of them and then in some cases...

Posted by: Creativepool
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Features

Meet John Simmons

This creativepool blog is a great way to find out more about the people who work in the creative industries and hear how they do what they do. My plan is, every two weeks, to chat with lots of different creative people from around the world. Today...

Posted by: Creativepool

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