Displaying 649 - 684 of 1819 results
Aside from post-apocalyptic thoughts related to Skynet and the Matrix, the rise of AI anticipates a future of big data, digital and progress. Countless are the already available uses of AI, from the most primordial forms in game programming to...
Posted by: Creativepool Editorial
The ever-evolving digital landscape, and consumers’ increasingly high expectations from brands to deliver connected digital experiences, have forever changed the way businesses present themselves and communicate with audiences. With...
Posted by: Creativepool Editorial
If you were to ask Andrew Lord how he came about to found an agency, he would probably answer that the distance between the oil industry and an animation studio is not so large as one may think. We caught up with Andrew, one of the co-founders of...
Posted by: Creativepool Editorial
We've been trying to downplay and defuse the COVID-19 pandemic in our intros lately. Sadly, there are some related issues we just can't play with. The BBC has reported that domestic abuse calls have gone up 25% since the beginning of the lockdown....
Posted by: Creativepool Editorial
This week, Disney+ finally launched in the UK at perhaps the most opportune time in history - when almost all of us are forced to stay indoors. We can gently chuckle at the conspiracy theories about Disney engineering coronavirus to maximise...
Posted by: Benjamin Hiorns
The streaming services market is flourishing, with many established entertainment brands now rushing to create their own platforms, such as HBO Max and NBC’s Peacock. Having failed to capitalise on a sector that’s been dominated by...
Posted by: Creativepool Editorial
Automotive Designers are the minds behind the machines that have to understand not only what looks good aesthetically but how it’s going to work mechanically. It’s a very specific skillset and it’s one that is always going to be in...
Posted by: Creativepool
This week, Adobe offered a free 2-month membership to its creative cloud platform to existing subscribers in order to help soften the blow felt by the creative industries (and the working world in general) after the Covid-19 outbreak. This is just...
Posted by: Benjamin Hiorns
Freelancers (like you) are increasingly becoming an integral part of the modern business environment. Technology and collaboration tools allow people to work from anywhere and communicate with anyone, at any time, all over the world. And online...
Posted by: OpenText Hightail
It's awards season. Right. Don't panic. If you don't know where to start, you're not alone. Winning awards isn't a walk in the park, yet all it takes is a pinch of dedication, care, planning and just about the right quality of work. With little more...
Posted by: Creativepool Editorial
Heineken recently launched an empowering new campaign entitled “When You Drive, Never Drink” that puts a refreshing spin on the responsible driving angle. Responsible drinking campaigns are often dour and depressing affairs that focus on...
Posted by: Creativepool Editorial
Feifei Ruan is a freelance illustrator based in New York with a keen eye for mixing the traditional and the exotic with the modern and the counter-cultural. Combining the aesthetics of eastern classic with the drama and vision of science fiction and...
Posted by: Creativepool Editorial
With research firm Savvy finding that 38% of UK shoppers intended to celebrate Valentine’s Day this year, expecting to spend around £113,000,000 on jewellery alone, the romantic event still represents a valuable opportunity to drive sales,...
Posted by: Caroline Burgess-Pike
For this week’s getting to know, I sat down with David Wharram, the CEO of Coast Digital - a digital marketing agency that prides itself as an agency that thinks about digital marketing “in a different way.” What does that mean...
Posted by: Benjamin Hiorns
Millennials seem like a complicated generation through and through. They keep rewriting the way our society works and that can be confusing and tough for the people trying to retain Millenials in the office and give them work. Suddenly, cubicles...
Posted by: Liam Smith
In a multiscreen world, it’s safe to say marketers have their work cut out for them. Capturing and keeping consumers’ notoriously short attention spans is hard enough, but that attention is now becoming increasingly split. Multi-screening has...
Posted by: Creativepool Editorial
Consumer decision making is changing, and that’s impacting brand loyalty. This became clear to me while I was researching a presentation I made at an event held to examine the role and the market opportunity presented by online video. One of...
Posted by: Creativepool Editorial
Sexual innuendo continues to be a favourite tool of advertisers for a simple reason - it works and it’s usually effortlessly funny. Such is the case in this spot by Procter & Gamble’s multi-agency shop Woven (with teams from Grey),...
Posted by: Creativepool Editorial
For the past two years, Indigo Award has brought global talent to top-notch locations around the world so that our honorees could accept their hard-earned awards in style. This year, the venue does not disappoint as the participants of our upcoming...
Posted by: Indigo Design Award
A research and neurological study from IPG Mediabrands Netherlands and publisher Sanoma has revealed that an ultra-short advertisement is able to convey brand, product and message much more effectively than the first few seconds of a regular spot -...
Posted by: Creativepool Editorial
Every once in a while, I like to break out of my comfort zone and explore a side of the creative industries that I might not have much (if any) stock in. Fashion is one such avenue. My fashion sense primarily stretches to jeans, t-shirts...
Posted by: Benjamin Hiorns
The consumer sales landscape has been in a state of flux for some time with almost weekly news stories of store closures, losses, and the death of the high street becoming the norm. Hopes were riding on strong Black Friday and Christmas sales over...
Posted by: Creativepool Editorial
Ten years ago, display advertising was in its infancy and Promoted Tweets were yet to make their debut. Times have changed considerably. Intelligent and automated technologies have increasingly super-charged digital marketing efficiency - so much so...
Posted by: Caroline Burgess-Pike
In my professional life, colour has, of course, played a key part in my work, whether it be graphic design (for professional services, education or publishing); photography; or fine art - colour rules. So, if colour is personal - and it is - how can...
Posted by: Alan
There is quite literally only one certainty about predictions, and that is how “the future is not Google-able.” (William Gibson). Yes, we can give rigorous evidence-based forecasts of the rational - DOOH is growing, and saw growth of...
Posted by: Posterscope
As we settle into the new year (nay, the new decade), Adobe has once again opened the doors to its Creative Residency programme for aspiring creatives hoping to turn their passion into a profession. The Creative Residency is an annual, year-long...
Posted by: Benjamin Hiorns
Exhibiting events have been around for over 160 years. Believe it or not, it was London’s very own Hyde Park that housed the very first trade show: The Great Exhibition. The reason for these type of events? To get all of the best products in...
Posted by: Benjamin Hiorns
Despite common perception, organisation and creativity don’t have to be mutually exclusive. But in creative agencies – where teams juggle multiple clients with constantly changing demands – forward planning and prioritisation can seem...
Posted by: Creativepool Editorial
2018 was the year of the side hustle. Perhaps you were genuinely inspired to expand your experience, get that idea off the ground, desperate to earn a second wage: we all had our motivations. I found my own side hustle, but my motivation was...
Posted by: Southpaw
How much money do you make as an Art Director in the advertising industry? This video is a simple aggregation of research, mostly made up of that sweet, fun statistical salary data from Glassdoor.com, Salary.com, and Payscale.com. If you're curious,...
Posted by: Kevin Forister
With the end of 2019 imminent, the conversations around what the marketing industry can expect in the coming year are well underway. Technology is expanding and developing at a rapid pace, and marketing is no exception. In the past year, we have...
Posted by: Creativepool Editorial
The human experience is growing increasingly complex. We know more and care more about our world and our impact upon it, and our changing priorities are filtering through to all areas of business and design. Changing mindsets, accelerated by rising...
Posted by: Benjamin Hiorns
The selfie is a very modern form of expression - one that is completely egocentric and yet entirely relatable. For thousands of years, of course, human beings have been obsessed with their own reflections, but it’s only in the last decade...
Posted by: Benjamin Hiorns
Illustration is one of the oldest skills in the creative toolbox and it’s truly incredible what the latest generations are able to achieve with the medium through a combination of traditional techniques and cutting-edge technology. Jhonny...
Posted by: Benjamin Hiorns
New research has revealed that the UK’s creative/media industry isn’t as forward-thinking and diverse as it might like to think it is: In fact, 59% of employees and leaders wouldn’t call the industry ‘progressive’ at...
Posted by: Benjamin Hiorns
Last week, Pringles unveiled a rather unique gaming headset that doubles as an automatic Pringles dispenser. Whilst it might sound on the surface like some form of particularly creative torture, this bizarre invention was actually dreamt up by Grey...
Posted by: Creativepool Editorial