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Features

5 minutes with... Paul Knott - Creative Director at AMV BBDO

Tell us what you do for a living and who you work for? Creative Director at Abbott Mead Vickers BBDO. What does that involve? Walking across Regents Park each morning into an inspiring, grown up agency. Alongside my creative partner, Tim Vance,...

Posted by: Creativepool
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Inspiration

Ads that made history: Guinness “Surfer” | #HistoryMonth

Guinness has always been a brand with solid advertising clout. Indeed, they’re so proud of their branding and advertising game that an entire floor of their Guinness Storehouse experience in Dublin is dedicated to it. But while there are dozens...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: From Coca-Cola to Guinness

Leon&Chris: Way Out West Stockholm-based design studio Leon&Chris has created the identity for this year’s Way Out West festival (also in Sweden), around the theme of throwing paint. The Way Out West festival is a three-day music festival held...

Posted by: Creativepool Editorial
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Leaders

Guinness amplify the “Artist's Journey” in new ad

The latest ad from Guinness, a brand renowned for their zeitgeist defining advertisements, features instrumental post-rock group “And So I Watch You From Afar,” in a spot (below) that aims to promote the globally popular stout brewers'...

Posted by: Benjamin Hiorns
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Inspiration

Where are all the Black Designers? | #BehindTheIdea #PurposeMonth

Nonprofit design advocacy organisation, Where are the Black Designers? Recently announced a 12-month partnership with global creative digital product studio, ustwo. Together, the partners aim to create equity through service, and drive tangible...

Posted by: Creativepool Editorial
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Features

How to thrive beyond Black Friday | #HolidayMonth

Andy Wilson, Media Director at Dropbox, gives us his thoughts on what Black Friday and Cyber Monday mean for online creators and entrepreneurs and outlines how to market a small business online and get the most out of the event and its immediate...

Posted by: Creativepool Editorial
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Leaders

Why Innovation is the Key to Success this Black Friday | #HolidayMonth

Black Friday, one of the year's undeniable major retailing occasions, returns on the 25th of November. This occasion encourages businesses to develop new marketing strategies and make better-informed business decisions to remain competitive and deal...

Posted by: Benjamin Hiorns
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Industry

Weaving a tapestry of diversity for Black Lives Matter | #BehindTheIdea

Black Lives Matter is arguably the most important political movement of the last decade and its echoes have been felt in the ad world for well over a year now. Adding to the ever-building thrum of social rebalancing was a rather unique global...

Posted by: Creativepool Editorial
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Industry

Black Minds Matter UK and the 21K donor challenge - #BehindTheIdea

With the stigma around mental health issues and vulnerability still alive here in the UK, we can only imagine how bad it can be as a member of an underrepresented community. Black Minds Matter UK set out to change that. With a campaign/challenge...

Posted by: Creativepool Editorial
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Industry

Black is... Talent, Passion and Creative Energy - #BehindTheIdea

Handling the crew for one film is already no mean feat - but handling six? Come on. And yet, the teams at Karmarama and Accenture did it. For Black History Month back in October, the agency network teamed up with black filmmakers, animators and crew...

Posted by: Creativepool Editorial
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Inspiration

Save 20% with this Adobe CC Black Friday deal

You can now grab all the Adobe apps for an exclusive price It's on. Adobe is offering 20% off the Adobe Creative Cloud exclusively for Black Friday, in a limited-time sale running from today, 16 November, until Friday 27 November. Those interested...

Posted by: Creativepool Editorial
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Features

Behind the Idea: finding simplicity in Guinness Night Football

Expanding the reach of a brand to a new segment of audience can be a tricky challenge to overcome, as it is arguably easy to make false steps and set yourself off to an unpleasant start. It is also just as easy to overshoot and aim for too much...

Posted by: Creativepool Editorial
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Leaders

Saatchi & Saatchi creates Fake Views for Operation Black Vote

Operation Black Vote (OBV) has launched a campaign that uses real quotes from politicians to encourage Britain's youth, particularly Black and Minority Ethnic (BAME) community, to register to vote. Created by Saatchi & Saatchi London, a hard-hitting...

Posted by: Creativepool Editorial
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Leaders

Why it pays to play the long game in the build-up to Black Friday

Black Friday has fast become the standout date in the UK ecommerce calendar. It may well be yet another transatlantic import to the UK retail scene, but it’s a date that consumers are looking out for and a date that ecommerce brands have very...

Posted by: Stickyeyes
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Leaders

Identity for new black creativity exhibition unveiled

Design studio Here Design has created the identity for Get Up, Stand Up Now, a major new exhibition at London’s Somerset House. Running until September, the exhibition celebrates 50 years of black creativity in Britain and beyond, and features...

Posted by: Creativepool Editorial
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Workshop

Photoshop tutorial: Colourising black and white photos

Colourising black and white photographs can infuse life and a new point of view to the photo that has not been seen before. In today's photoshop tutorial, I will show you some simple tools to add a punch of color to photos from our past.

Posted by: Kevin Forister
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Features

Simon Frederick on why Black is the New Black

As photographer/director Simon Frederick peers down the stairway overlooking his current exhibition at the National Portrait Gallery, it’s a significant moment. Black is the New Black features 30 prominent black personalities from the worlds...

Posted by: Ryan Watson
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Leaders

Cannes Lions 2017: The growth of connectivity with David Black

We were able to chat with David Black, Managing Director, Branding & Consumer Markets at Google UK on the growth of connectivity, the importance of digital skills and machine learning in the shade and comfort of Havas Cafe. With the majority of the...

Posted by: Creativepool
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Leaders

Riz Ahmed inspires black and ethnic voters in blacksdontvote campaign

Launched on May 18, blacksdontvote.com is the latest hard-hitting campaign by Operation Black Vote and Saatchi & Saatchi London to engage Black and Minority Ethnic (BME) communities across the UK to boost BME voter registration and turnout to vote in...

Posted by: Creativepool Editorial
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Leaders

Hot Pickle launch unique Guinness tasting experience at Dublin Airport

Diageo and Aer Rianta International (ARI) have announced a new and exciting partnership with the launch of the world’s first Guinness Export House at The Loop, Terminal 2, Dublin Airport. This state-of-the-art concept is the first of its kind...

Posted by: Creativepool Editorial
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Leaders

Black Friday 2016: A Creative Review

Black Friday is a very modern phenomenon. A true triumph of commercialism, it's a perfectly placed date in the cultural calendar that gained so much attention a few years ago that South Park deemed it necessary to construct a feature-length episode...

Posted by: Benjamin Hiorns
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Leaders

A Short History of Guinness World Records Day

Happy Guinness World Records Day! Launched to celebrate the day the Guinness World Records book sold its 100 millionth copy, the 12th annual GWR Day will see upwards of 600,000 people around the world attempting to secure their place in the history...

Posted by: Guinness World Records

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