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Leaders

Life through Google Glass

By Owen Bailey Google have given us a glimpse of what we can expect to see in the future. It's life through Google's very own lenses. I'm sure that you've by now heard that Google has been developing specs that will enable us to access all of the...

Posted by: Creativepool
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Inspiration

# Trends. Project Glass. Why Google's new technology is badly flawed.

by Magnus Shaw. Before the introduction of the iPhone and its Android counterparts, mobile phone manufacturers were locked in a frantic competition to produce ever smaller handsets. As soon as a device smaller than a fag packet was launched, another...

Posted by: Creativepool
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Leaders

#TechTuesday: Budweiser on Mars, Apple AR Glasses and other stories

Apple building AR technology that could “make it's way onto our bodies” A new report released yesterday claims that the mighty trend-setters at Apple are currently working on an augmented reality product, which would put it in direct...

Posted by: Benjamin Hiorns
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Leaders

360i and Carat virtually launch Oreo cookies into space with Google Earth

Mondelez’s Oreo cookie brand has rolled out a rather ambitious (at least in terms of concept) mobile game that allows fans of the chocolate snack to launch Oreos into space and watch them fall into glasses of milk all over the world. The idea...

Posted by: Creativepool Editorial
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Inspiration

‘Google — 25 Years in Search’: A love letter to humanity

Google is 25 years old, meaning that Search data is able to reflect 2.5 decades of human history. This time period includes, of course, the rapid popularisation of the internet, the genesis of social networks sites and YouTube - as well as much more....

Posted by: Novagram
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Features

Google Search, AI and how SEO will be affected

Google is more than the little engine that could. With Google announcing their new AI generative search tool, how should your approach to SEO change? SEO managers across the globe are already very aware of how their approach to SEO is constantly...

Posted by: Think Design Manchester Ltd
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Leaders

Burger King’s flame-grilled glasses are too hot to handle

Fast food chain Burger King has launched a range of flame-grilled glasses in France to promote the intense flavour of its burgers. Independent agency Buzzman is behind the limited-edition product, with more than a million of the glasses created and...

Posted by: Creativepool Editorial
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Features

Creative Opinions: James Damore's Google Memo

Last week, there was a great deal of smoke being blown surrounding the memo released by Google employee James Damore, which inferred that women were biologically inferior to their male counterparts when it came to computer science and coding. These...

Posted by: Benjamin Hiorns
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Leaders

That Google Memo: The sacking, the fallout and everything else

Last weekend, an internal memo from a Google software engineer with an incendiary title and even more incendiary content, went viral. Yesterday, it was confirmed that the employee who birthed the memo had been fired. The real question on everyone's...

Posted by: Benjamin Hiorns
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Industry

BIMA Awards 2017: Google, Cancer Research and B-Reel shortlisted

The British Interactive Media Association (BIMA) has just announced the shortlist for the BIMA Awards 2017 - celebrating the best work in the UK’s digital industry. Nominated agencies include Google, Karmarama, B-Reel and Cancer Research...

Posted by: BIMA
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Leaders

Visions in VR: Google experiments with VR advertising

VR is, currently, one of the few remaining new media refuges where advertising is largely non-existent. Up until this point, adland's relationship with VR has primarily been through sponsored activations, games and tailored 'experiences' that...

Posted by: Benjamin Hiorns
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Leaders

Google Ad Blocker: Don't get too excited, it might be a bad thing

Google recently announced that it will launch a version of the Chrome web browser that will automatically block intrusive ads in early 2018, following an earlier announcement from Apple that it too would be introducing an ad blocker to its Safari web...

Posted by: Benjamin Hiorns
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Leaders

Google I/O 2017: Top 5 Announcements

It's been almost a week now since the 2017 Google I/O event ended, and it's given me a bit of breathing room to analyse the event and come to some conclusions regarding what were not only the 'biggest' announcements, but the most important. Many...

Posted by: Benjamin Hiorns
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Leaders

Google finally kills off the dreaded Captcha code

Anyone who has spent any time online in the last decade has probably found themselves at the business end of a Captcha code. Perhaps the most obtrusive and outdated aspect of the entire internet, these codes exist in order to tell humans apart from...

Posted by: Creativepool Editorial
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Leaders

New Google Mountain View Campus might not be built by robots

Google is everywhere, and it would be incredibly easy to wax cynical about the tech giant and its apparent goal to monopolise the tech industry, social media and the internet, but honestly, Google's rampant domination has never, personally at leat,...

Posted by: Benjamin Hiorns
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Leaders

Nexus deliver delightful animated VR story for Google Spotlight Stories

The London-based Nexus Studios, in collaboration with Google Spotlight Stories, the VR storytelling specialists, has created an immersive and interactive experience with story at its heart. Directed by Nexus director Felix Massie, “Rain or...

Posted by: Creativepool Editorial
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Leaders

Google France and AKQA embark on a 360° urban adventure

Google France has unveiled the first episode of Curio-Cité, a series of films, immersive 360° VR video masterclasses and live events allowing people to jump head first into the world of urban exploration (colloquially known as “Urbex”) in...

Posted by: Creativepool Editorial
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Leaders

Accessible VR from Google’s Daydream View VR headset

Yesterday at the much anticipated Made by Google event, via a live stream Google finally announced Daydream View, their new $79 VR headset. This forms part of Google’s new hardware positioning, Made by Google, which offers phones, virtual reality...

Posted by: Visualise
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Leaders

Google enter the smartphone race in a big way with Pixel

It was only a matter of time. Google have been dipping their increasingly gigantic toes into the ever-widening smartphone pool for years now, but it's only now, when the market is arguably at its peak, that the tech giants have finally decided to...

Posted by: Benjamin Hiorns
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Leaders

J. Walter Thompson and Google open the Google All-Stars Academy

J. Walter Thompson Middle East and North Africa and Google MENA have entered into a partnership that they are celebrating and introducing with a global first. The technology company’s “Google All-Stars Academy” is a programme that...

Posted by: Creativepool Editorial

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