Displaying 1 - 36 of 46 results
by Ashley Morrison Like the rest of the world, I'm very impressed by Usain Bolt. But not just for being the fastest man on the planet. I'm impressed because he has single-handedly turned himself into a perfect brand. A brand that is simple, clear,...
Posted by: Creativepool
As consumers continue to cancel their streaming subscriptions, many are looking towards free ad-supported channels to get their entertainment fix. Having emerged in recent years, Free Ad Supported Streaming TV (FAST) offers audiences free-to-view...
Posted by: Creativepool Editorial
Artificial intelligence (AI) has soared back into the spotlight. Although still only used by 15% of UK businesses, its rising real-world applications are sparking global attention; most obviously the lightning fast evolution of generative AI, in the...
Posted by: VidMob
In today's fast-paced, opinionated society, where trends and attitudes change with lightning speed, creating lasting brand legacy is the ultimate marker of success. This mission is being made harder to achieve by the current reactionary social...
Posted by: Creativepool Editorial
How did you get into the industry? An old high school buddy of mine (who I later produced 20+ years of work with) brought home a Sony ½” reel to reel video camera/deck during a Christmas break from college. We played around with it over a...
Posted by: Creativepool Editorial
The lighting designer coordinates heavily with the director and artistic director to determine what sort of lighting-related visuals will craft the desired result on stage. This can include anything from deciding what sort of lighting will create a...
Posted by: Creativepool
There are few teams out there as dynamic as Path. Ever changing, looking for fast-moving clients and eager to leave an everlasting impact, the team at Path is one of incredibly talented professionals and just as inspiring leaders. Working in a...
Posted by: Creativepool Editorial
Simon Callender isn’t just Creative Planning Director at Initials, he’s also a keen motorcycle enthusiast with an Amazon series under his belt! But we’re not here to talk to him about that today, we’re here to talk all things...
Posted by: Creativepool Editorial
Valtteri Bottas may have won the 2019 Japanese Grand Prix at Suzuka yesterday but the prize for the coolest ad to promote the event goes to Digitas UK and Honda. The high-octane animation is a collaboration with Mainframe and a sequel to the Powered...
Posted by: Creativepool Editorial
French agency We Are Social has created a series of logos based on the concept of creative teams being superheroes. To celebrate the talent, passion and superpowers that go into some of advertising’s most indispensable job titles, the...
Posted by: Creativepool Editorial
The prospects for video makers and marketers in 2019 are beginning to heat up. The film and video industry is changing rapidly, with new gear, formats, channels, and avenues for advertisements gaining momentum every day. Let’s look at the top...
Posted by: Shutterstock
Thirst Craft - Cold Town Beer There's a new craft beer brewery in the notoriously chilly city of Edinburgh, but they didn’t have a name, positioning or brand to speak of - so they turned to Glasgow studio Thirst Craft. With over 2,000...
Posted by: Creativepool Editorial
McCann London - Mr Kipling Mr Kipling returns to television with its first new commercial in two years to bring a deeper meaning to the famous, much-loved “Exceedingly Good Cakes” slogan. Created by McCann London, this new campaign puts...
Posted by: Creativepool Editorial
Pentagram - Fashion for Good In 2017, Fashion for Good launched as a global initiative to reimagine how fashion is designed, made, worn and reused. Fashion for Good, and its founding partner C&A Foundation, recently tasked Pentagram with creating a...
Posted by: Creativepool Editorial
8-bit sushi and the dawn of digitised food Digital food platform Open Meals boasted their ability to 3D-print food whilst revealing some nifty appetite appeasing technology at the SXSW interactive festival recently. Open Meals has created a Pixel...
Posted by: Creativepool Editorial
New VR horror film draws awareness to the hell of homelessness Just in time for Halloween, comes a new terrifying experiential advocacy short called “The Killer,” in support of Spitalfields Crypt Trust. Released on YouTube and live...
Posted by: Creativepool Editorial
As Usain Bolt prepared to run his last ever 100m race, CURB, the creative technology and innovation arm of CSM Live, delivered state-of-the-art projections for Virgin Media to mark the occasion. Bolt, who has been a Virgin Media ambassador since...
Posted by: Creativepool Editorial
As an Amazon Prime account holder for nigh on three years now, it would be sorely hypocritical of me to cast aspersions at the service as a consumerist cult, but I can at least understand the criticism. What we're talking about, after all, is...
Posted by: Benjamin Hiorns
The Clerkenwell Design Week kicks off today (May 23) and runs until Thursday (25). Whilst there is far too much to cover in one article (we'll be running a more comprehensive trends piece at the end of the week), we thought we'd highlight 10 of the...
Posted by: Creativepool Editorial
Over the last couple of years 3D printing has been used to build houses and bridges, create new body tissues and organs, and pioneered as a future development through which we'll be able to build space stations and space exploration devices in situ...
Posted by: Kate Lewin
Dan Koren, Head of ADI at Wix.com, on how AI is creating a new market standard for web design. Currently, artificial intelligence is mainly associated with robotics and self-driving cars. Nonetheless, major advances in AI technology have opened the...
Posted by: Benjamin Hiorns
LIDA has partnered with Royal Mail to develop a competition delivered through social media to support the launch of a new collection of special stamps to honour the late David Bowie that went on sale this week. The ten-stamp set features six images...
Posted by: Creativepool Editorial
A crowdfunding campaign to bring a lightning-bolt statue in memory of the sadly departed David Bowie to London is aiming to raise just under £1 million in 28 days. The campaign, which launched on the Crowdfunder website last week, was organised by a...
Posted by: Creativepool Editorial
Iv'e always been a Sega fanboy. Whilst all my friends were coveting their NES and SNES consoles, I was always the one with the Master System and the Mega Drive. However, being a Sega fan, and perhaps more pertinently, a Sonic the Hedgehog fan, has...
Posted by: Benjamin Hiorns
When I first stumbled across the concept of 4DX cinemas, to say I was sceptical would be something of an understatement. Whilst the idea of being bashed about from pillar to post in order to replicate the physical thrill of the action on-screen might...
Posted by: Benjamin Hiorns
Sony were not the only major tech company to drop a bombshell yesterday. Never ones to be outdone, Apple chose their September 7 keynote as the launchpad for the highly anticipated iPhone 7. As is often the case with Apple these days (in a pos Steve...
Posted by: Benjamin Hiorns
Human-powered inefficiency machines aim to stop us taking electricity for granted Royal College of Art graduate Meret Vollenweider has created an interactive installation of human-powered appliances in order to stop people taking electricity for...
Posted by: Benjamin Hiorns
Sagmeister & Walsh - Milly Sagmeister & Walsh has completed a rebrand and visual campaign for New York fashion label Milly. The team has applied its rich and vivid art direction trademark to create a campaign that will be produced in print,...
Posted by: Creativepool Editorial
Beardwood & Co - Iron-Tek Beardwood & Co took inspiration from a classic American poster by Harold Von Schmidt for a packaging and ID rebrand of the Iron-Tek protein supplement range, in what its agency is referring to, rather boldly, as a...
Posted by: Benjamin Hiorns
Hitman recreated IRL and controlled by The Chuckle Brothers The Chuckle Brothers play real-life Hitman IO Interactive's popular Hitman franchise was adapted into a big budget real-life interactive experience this week by production company Realm...
Posted by: Benjamin Hiorns
Some people buy fast cars or exotic holidays. Others invest their cash in digital technologies or own 500 pairs of shoes. But if there’s one thing a creative’s wallet has a soft spot for it’s ‘kit’. Who can walk past a...
Posted by: Michelle Collier
Going into the Red in Asia Ogilvy & Mather has announced the launch of OgilvyRED, a new consulting arm that brings together senior strategic specialists to consult on marketing transformation for brands in the Asia Pacific region. OgilvyRED will be...
Posted by: Creativepool Editorial
When the news dropped yesterday morning that the man born David Robert Jones (he changed his stage name to avoid being mistaken for Davy Jones from The Monkees) had passed away at the age of 69, I was actually half way through my 7th or 8th run...
Posted by: Benjamin Hiorns
Twitter showcased a selection of exciting new mobile video applications and tools during their lunchtime session at the IAB UK Digital Upfronts last Thursday (October 22), while guests enjoyed cocktails and canapés at the BEAT nightclub in...
Posted by: Creativepool Editorial
Leo Burnett London - Freeview Freeview unveiled its biggest ever advertising campaign from Leo Burnett London this week to launch its connected TV service Freeview Play. The new “Set Yourself Free” TV spot launched as a premiere ad break...
Posted by: Creativepool Editorial
Bompas & Parr are set to open an immersive new cocktail bar in London over summer, which will provide visitors with “Breathable cocktails.” A self-initiated project from the culinary events consultancy, the interior of the bar will be...
Posted by: Creativepool Editorial