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Features

Spotlight - Mark Gamble - Designer

The key thing is to believe in yourself and your work, and not too lose hope. Most of all, network, network, network! Describe your work in one sentence. It's usually quite clean, fun and colourful. What's the most important thing you've learnt in...

Posted by: Creativepool
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Workshop

The advertising career aptitude test

There are so many jobs to choose from in the advertising industry, most of which are unknown to many students deciding what the hell they want to do after graduation. My hope is that this video helps make that decision easier when deciding what...

Posted by: Kevin Forister
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Workshop

Call-A-Creative: Art Director Career Advice

In today's inaugural episode of Call-A-Creative, our questions come to us from Junior Art Director, Cooper Epps, as we discuss feeling like imposters, when you should make your hobby the focus of your career, and striving to improve creatively. This...

Posted by: Kevin Forister
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Leaders

The 2018 FIFA World Cup in Advertising

With the 2018​ FIFA World Cup kicking off this very afternoon, we've scoured the internet to bring you the best ads, campaigns, brand activations and more that have sprung up in the last few weeks in honour of the tournament known to those who...

Posted by: Creativepool Editorial
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Workshop

Making creative choices at the start of your career

Reflecting on some mentoring I've done in the past with digital, creative and marketing people at the start of their careers (as part of the Direct Marketing Association's mentoring scheme) and it is very clear to see that many feel overwhelmed by...

Posted by: Ross Taylor
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Features

Creative Opinion: Jani Guest on the steady decline of TV advertising

Jani Guest is not only the co-founder and managing director of Independent Films in London (having previously worked for Propaganda and Satellite Films), but is also the co-executive producer of the online channel for children, Kidspiration.tv. She...

Posted by: Benjamin Hiorns
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Leaders

International Women's Day 2017 in Advertising

This year, there has been decidedly more attention cast on International Women's Day, which is important, as, even in these enlightened times, many women across the world are still being made to feel as if they are somehow 'less than' their male...

Posted by: Benjamin Hiorns
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Workshop

Why should you work in advertising?

Jacques Séguéla founded the ad agency RSCG. He was also the author of a book called “Don’t tell my mother I work in advertising. She thinks I’m the piano player in a brothel.” According to our data, one in three of...

Posted by: Advertising Association
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Advertising Week Europe: Live Streaming from ITV Stage

Advertising Week is the premier event for marketing, brand, advertising, and technology professionals. Boasting more that multiple events in 5 days with 200+ events including more than 180 seminars and workshops and endless opportunities to learn,...

Posted by: Advertising Week
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Job Description: Advertising Account Executive

Advertising Account Executives are usually employed by advertising agencies. Over two-thirds of advertising staff are based in London, but there are employers in cities across the country. Agencies vary in size. Almost half employ fewer than 20...

Posted by: Creativepool
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Leaders

The Week In Advertising

Barclays - Code Playground There can be few things more important to a kid's education right now, than teaching them code. Whilst nothing is guaranteed, it's surely their best bet for a productive career in later life. So Barclays have launched an...

Posted by: Magnus Shaw
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Leaders

Advertising legend KV 'Pops' Sridhar leaves Leo Burnett

Leo Burnett, one of the world's leading creative advertising networks, recently announced the departure of KV Sridhar, the chief creative officer for India and the subcontinent. Affectionately known as 'Pops' amongst co-workers and friends, Sridhar...

Posted by: Benjamin Hiorns
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Leaders

Sir John Hegarty says modern advertising is 'sh*t'. Is he right?

“If you look at the UK, we are suffering because we are not putting the time into the idea and there’s empirical evidence to say that the quality of our output has gone down. It’s not my opinion. Empirical evidence from the audience...

Posted by: Magnus Shaw
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Inspiration

Back to advertising.

I'm always impressed by people who plan their career. Or rather people who plan their career and realise those plans. Planning stuff is easy, making it happen is something else - particularly in this business. Let's say, on your first day in the ad...

Posted by: Magnus Shaw
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Features

In defense of advertising.

When it comes to voicing an opinion, I don't tend towards coyness (regular readers may not be surprised to learn this). For instance, I more than happy to reveal that my political views broadly fall into the left-of-centre, liberal camp . Although,...

Posted by: Magnus Shaw
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Workshop

Opinions - Did you make the right choices at the start of your career?

by John Fountain Do you remember what it was like when you started out? If you were anything like me you probably focused on getting the basics right. Becoming good at the key elements of the job. Making sure that you were employable rather than...

Posted by: Creativepool
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Inspiration

CP Loves... Heads up. The best advertising headlines in the world?

by Magnus Shaw For a jet propulsion lab brochure: "What we do isn't rocket science. Oh, hang on ...". For Sainsbury's: "We say 'hello' to good buyers". A recruitment ad for security guards: "Who says you can't have a successful career after the...

Posted by: Creativepool
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Inspiration

Room 101 - ten things to hate about TV advertising

If you look to the left, you'll notice this is the one hundred and first column I've written for Creativepool. I must admit I let my century pass by unnoticed, which is rather typical of my lack of attention. But it does allow me the opportunity to...

Posted by: Creativepool
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Inspiration

Lights, Camera, Pitch: What Hollywood Teaches Us About Advertising

The advertising industry, as portrayed by the world of film and television, is a fascinating, deeply weird place, and likely a rather unrealistic one, given the things that happen in fictional boardroom meetings and as a consequence of imaginary...

Posted by: Creativepool
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Leaders

Will advertising succumb to UX?

Digital, digital, digital. Among the many things this pandemic has shown, the need to develop a digital presence took centre stage and demonstrated how some brands have probably been clinging onto their real-life, physical origins for one year too...

Posted by: Creativepool Editorial
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Features

The worst practices in LGBT+ marketing and advertising

Stereotypes, inconsistencies, hypocrisy - some campaigns have them all, others just a few. The LGBT+ community can’t afford the privilege to say they are loved everywhere they go, and it’s perfectly fine for brands and campaigns to try...

Posted by: Antonino Lupo
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Inspiration

Advertising & Marketing Trends that will dominate 2021

2020 is officially over. To many, January is rebirth, repurpose, refocus - a chance to reflect on what didn’t work the year before and build on our successes for a better future. Except this time most of us probably won’t have a lot of...

Posted by: Antonino Lupo
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Workshop

How young creatives can build a career in 2021

A young graduate looking to enter the industry in the middle of a pandemic? Well, you're not alone. According to the BBC, there are at least seven ways in which young people employment (or lack thereof) has been affected by the Covid crisis, either...

Posted by: Antonino Lupo
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Inspiration

Best Advertising Campaigns of 2020

10 of the best marketing and advertising campaigns from 2020. A global pandemic wasn’t enough to stop the advertising industry. In fact, I dare argue this was one of the most poignant, engaging and compelling years for advertising ever. We...

Posted by: Antonino Lupo
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Leaders

There is a crisis of creativity in advertising

There is a crisis of creativity in advertising. You have probably heard these very words or a variation in the past few years. Campaigns striving to touch on the same key points, unoriginal tropes used over and over again - things are starting to...

Posted by: Creativepool Editorial
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Workshop

The brilliant self-campaign of London Advertising

Turns out advertising agencies are not the best folks when it comes to following their own advice. Constantly helping brands cut through with some witty voice or compelling storytelling, they tend to forget to do the same about...

Posted by: Creativepool Editorial
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Inspiration

Advertising & Creativity in a Time of a Crisis

Pandemic. Lockdown. Quarantine. All concepts which most of us could have reasonably hoped we would never experience. And yet here we are entering another week of Zoom calls, home schooling, and … is it too early to have a glass of wine...

Posted by: Richard Holman
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Workshop

Let's Stop BSing In Advertising

We're all at least a little bit guilty of at some point BSing our way through a presentation, from talking about industry-changing trends that still aren't completely defined (like 5G) as if we're experts, or throwing a skill on our résumé that...

Posted by: Kevin Forister
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Workshop

Interview Questions For Advertising Creatives

If you're prepping for an upcoming interview in the creative advertising field (specifically to become an Art Director or a Copywriter), this video just might be for you. The contents of this video contain questions I've asked in interviews over the...

Posted by: Kevin Forister
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Workshop

Creative insights: Oliver Lyu on a career in stock music 

Shutterstock isn’t just the internet’s go-to repository of stock images, it’s also home to thousands of stock music tracks that offer a more affordable solution for filmmakers who might not have the funds to licence Taylor Swift...

Posted by: Benjamin Hiorns

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