Displaying 109 - 144 of 1267 results
The UK In-House Design Awards celebrates the very best in In-House design, showcasing entries from across the UK. With seven distinct categories covering brand development, collaboration, influence, creativity and originality there is something for...
Posted by: Hands Down™
As the need for brands to evolve and innovate, adapting to category disruption, we know that driving audience engagement is more critical than ever before. With that in mind, we’ve curated a few key insights that best demonstrate why authenticity...
Posted by: Simon Dixon
Over the past years, more and more brands have been using content marketing to produce highly successful marketing campaigns. Yet, despite the concept’s popularity, the term still holds many mysteries for those trying to jump on the...
Posted by: Nucco
The entire creative industry is talking about purpose. The purpose of a project. Doing work with purpose. ‘Great innovation. World changing idea. #purpose’. But no one’s talking about their own. So, as part of this year's D&AD...
Posted by: Emily Jeffrey-Barrett
Based in South Tyrol, a very curious area of Northern Italy located right next to the country’s border with Austria, where the majority of residents speak German despite their Italian nationality, Studio Mut is used to looking at the world a little...
Posted by: Kate Lewin
Idea. It’s a word we hear a lot. Idea this, idea that. Big idea, core idea, great idea, creative idea. Whatever they call it, whatever they mean by the word, our industry's obsessed with 'ideas'. But what actually is an idea? And how the hell...
Posted by: Emily Jeffrey-Barrett
In the final part of our series on learning how to navigate the world of creative talks and events, and how to make the most of them, we turn our attention to using them for growth - both in terms of your business and personal prospects. If you have...
Posted by: Fiasco Design
Self-confessed tricksters The Beautiful Meme create unexpected campaigns and images that stun viewers out of submission. With a pretty stellar list of clients including the V&A, Google, Innovate UK, Design Museum, Oaktree Capital, English National...
Posted by: Kate Lewin
How do you take on two of the world’s biggest corporations and win? Well you start by saying "it can be done better". At least, that’s what Mirco Wolf and Lorenz Hampl told each other as they sat in their kitchen one day, eating a frozen...
Posted by: Kate Lewin
Red Bee Media has designed a new logo for BBC Three, which has replaced the word “Three” with a more direct and confrontational symbol, which underlines the channel's vibrant, youth-focused content. The entire brand has been repositioned...
Posted by: Creativepool Editorial
How would you sum up ZEBU? ZEBU are an art and illustration duo from Berlin. Our work is bold, reduced and humorous. How did you guys get started in the industry? We have our roots in graffiti and urban art culture. Back in the day we were a...
Posted by: Kate Lewin
For a startup, often in the role of resource-poor challenger, the only way to eat the big fish is to create a compelling and differentiated brand that carves out a unique position in its customers’ hearts and minds. Before heading to the graphic...
Posted by: Harry Elonen
We're proud to be partnering with Atom, the Durham-based firm applying to be the first bank designed for digital. Atom ran a detailed competitive process to find a partner capable of merging functional innovation and personal security with an...
Posted by: TH_NK
The brand spanking new year gives us a chance to look back at our Brave Brands of 2014. Exclusive and prestigious, Brave Brand status is given to the brands that successfully break through the white noise to make a statement. It’s about stepping...
Posted by: bluemarlin
The milkshake brand Frijj, which is owned by the Dairy Crest group (which also owns Cathedral City cheddar, Country Life butter and Clover margarine), recently announced a complete redesign of its packaging. BrandOpus has given the brand's trademark...
Posted by: Creativepool Editorial
Ten years ago Uniqlo had just 100 stores, all in Japan. Next year, it will have 840 in Japan and a further 1,170 elsewhere. The two-thousand or so stores are performing phenomenally with the clothing retailer set to amass sales of $14 billion in the...
Posted by: bluemarlin
Today is World Vegetarian Day and so seems like the perfect time to feature the best in vegetable packaging design. Whether you're a T-rex or a Stegosaurus, you'll enjoy perusing these packs. Waitrose Fresh Herbs Bold headline-style typography...
Posted by: bluemarlin
The interactive marketing company, FaceCake, has teamed up with the National Football League (NFL) to bring real-time Try-On to the travelling "NFL Fan Style Tour," a mobile interactive experience that offers the fans a firsthand look at this year's...
Posted by: Creativepool
Heineken unveiled their premium, design-focused lounge bar at London Design Festival last week, the latest chapter of its open innovation journey. The ‘Pop-up City Lounge’ is the second edition in the brand’s ‘Open Design...
Posted by: Creativepool
First, Vita Coco spend £1.5m on their summer advertising campaign to build “maximum visibility” around the brand and drive sales over the summer period. Last month Vita Coco Kids, the children’s variant of the coconut water...
Posted by: Creativepool
The French luxury house Hermès anounced yesterday their new pop-up e-store, La Maison des Carrés, which is dedicated to the world of Hermès silk. Choosing from the myriad of prints, fabrics, colors, and designs is a difficult task, but...
Posted by: Creativepool
The leading global marketing services company, McCann Worldwide is partnering with Argentine creative Martin Mercado to start the new global creative agency hub in Buenos Aires with its name, Mercado McCann. With the strong talent capability behind...
Posted by: Creativepool
Category blurring is a phrase you may have heard thrown about the office, but might not fully understand what it is exactly or how it works. Given that it's become a top tactic for leading brands across multiple FMCG categories, it would seem now is...
Posted by: bluemarlin
By the 1980s, it looked like Coca-Cola had maximised its growth potential. But it wanted more. The biggest soft drinks company in the world had two options: steal customers from other beverage companies or encourage its pre-existing loyalists to buy...
Posted by: bluemarlin
This month many Londoners have been lucky enough to bear witness to British artist Lucy Sparrow taking an everyday cornershop and catapulting it into the art world with her felt FMCG creations. You can read all about it here. Clearly Lucy's skill...
Posted by: bluemarlin
Storytelling has always been at the heart and soul of a successful brand identity, creating an approachable personality to encourage consumer engagement. But with the rise of the tech-savvy Generation Z, brands are innovating by telling their tales...
Posted by: bluemarlin
The CEO of Tesco, Philip Clarke, is now the ex-CEO of Tesco. He left the job last week, having failed to turn the retailer's fortunes around. Indeed, some would argue that he was actually the catalyst for the decline in the store's success. These...
Posted by: Magnus Shaw
In providing a healthy alternative to ice cream, frozen yoghurt sells itself. While the US has been indulging in froyo for decades, the UK is currently experiencing a market explosion with new shops popping up on high streets across the country. But...
Posted by: bluemarlin
One almost can't imagine a Patagonia fleeced young fella without a moustache to compliment his nomcore styling these days. In fact, stop and take a quick look around your studio or the tube, or wherever you may be right now. How many boys-to-men are...
Posted by: bluemarlin
Back in 1938, Nescafé brought instant coffee to the world's lips for the first time. 76 years later, it is still the instant coffee of choice for the baby boom generation and their jars continue to stock kitchen cupboards all around the globe....
Posted by: bluemarlin
Soft drinks and shower gel. Heavy machinery and hats. A film franchise and manly cologne. At bluemarlin, we believe that all brands have the innate potential to stretch their identity into certain foreign categories. The right positioning and a...
Posted by: bluemarlin
- RAPP wins combined media and creative brand account - Includes offline, online and PPC UK brand media and ATL creative London, 18th June 2014: Guide Dogs has appointed RAPP to handle the combined media and creative accounts for its new integrated...
Posted by: RAPP
Events like the World Cup prove that packaging is much more than protection. It’s a vessel and a vehicle for celebration. Limited edition event-orientated packaging doesn’t just ride the hype, it generates it. The brands that associate...
Posted by: bluemarlin
Coffee, like wine, has become a product for aficionados. Consequently, a substantial market for high-concept bags of beans has evolved, with each brand using design as its weapon win the battle to become the coffee enthusiast's preferred brew. Below...
Posted by: bluemarlin
In the years of consumer excess that dominated most of the 20th Century, a premium brand had to be exclusive, ostentatious and downright unaffordable for the average man in the street. The premium label was the reserved for the luxury goods and the...
Posted by: bluemarlin
Duracell takes its brand beyond the bunny with a new internet ad featuring the NFL's first legally deaf offensive player Derek Coleman as a brand ambassador. Coleman has defied many critics and former coaches to make it to the NFL in what is an...
Posted by: bluemarlin