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News

Are we failing all this technology?

When the dreadful story of the mysterious disappearance of Flight MH370 dawned on the world, it was notable how many people pontificated ‘Surely all those satellites and things can track a plane anywhere.’ Some hotheads even went as far...

Posted by: Magnus Shaw
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Advice

Opinions - Brand GB. As seen from USA

by John Fountain I was in the US during the entirety of the Olympic Games. As I wasn't able to secure any tickets to any of the events I couldn't see any particular reason for sticking around. So me and my mob headed in the opposite direction to...

Posted by: Creativepool
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The Unsustainable Nature of Crunch Culture

You’ve forgotten what your family looks like. It’s been months of overtime. Leaving the house before they’ve woken up, coming home after they’ve gone to bed. You tell them that ‘it’s expected, and everyone else is doing it’, well aware...

Posted by: REWIND
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Careers

Building Culture: 8 things to look out for

Barely a day goes by without the word 'culture' featuring heavily in my conversations. It’s become a sort of catch-all phrase and having a ‘great’ one is something lots of agencies can be fiercely proud and protective of - and rightly so. It's...

Posted by: Character Creative
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Features

How To Master the Omnichannel Brand Experience

The original article was published on Brand Quarterly. Knowing the difference between a brand providing a multichannel and omnichannel experience for your consumers is vital to understanding how to ignite true brand affinity. In an age of...

Posted by: Loveurope
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Features

6 reasons why AI is so hot right now

Haven’t you heard? Artificial intelligence (AI) is so in at the moment. Forget about jobs in architecture or social media. Everyone wants to know about AI research scientists and machine learning roles. AI is all the rage. What once was seen...

Posted by: Lobster
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Features

Autism & Creativity

It may seem unlikely, but people on the autistic spectrum have been an integral part of the creative industry for decades, without the industry necessary knowing that. Thinking differently is not only a mantra but also a characteristic that is valued...

Posted by: Alex Shifrin
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Advertising

Account Wins of the Week

72andSunny - Uber Uber has reportedly picked 72andSunny as its global ad agency following a review in the US. The taxi-hailing app has hired the MDC Partners agency to work on global campaigns. It is the brand's first review under newly appointed...

Posted by: Industry Updates
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Advertising

Account Wins of the Week

Cookies & Partners - Greenpeace Cookies & Partners has won the pitch for Greenpeace - the most important independent environmental organisation - to create their Christmas communication campaign to recruit new regular donors. The central message is...

Posted by: Industry Updates
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Inspiration

Homefarm: A very modern old age

We spend inconceivable hours dreaming of what our future might hold. How many kids we might have, if any at all. What kind of car we might drive. Where we might live. Yet, there’s a perception that once you cross the threshold into old age...

Posted by: Sophie Summers
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Trends

Implementing Augmented Reality for creative events and conferences

Both Augmented Reality (AR) and Virtual Reality (VR) are currently receiving high attention in the media and online gaming world. But what exactly is the difference between Augmented and Virtual Reality and how can this trend be integrated into the...

Posted by: Phil Michael
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Design

foam Studio plays with perceptions of ‘car porn’ in new art series

foam has released two lines of work exploring alternative visualisations of the traditional ‘car porn’ genre. The works, bias and WARP CLASSICS, apply two bold and distinct styles to automotive machines. Simulated light, reflection and surfaces...

Posted by: Industry Updates
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Features

Creative Opinion: Brands can no longer afford to ignore diversity

Pam Grossman, Director of Visual Trends at Getty Images, explains how, whilst they have made significant progress, brands still have their work cut out for them if they want to champion true diversity. Pam Grossman​ Technological advances have...

Posted by: Industry Updates
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Trends

5 Models for the Future of VR Marketing

VR is the only medium, besides reality, able to create presence. It substitutes the physical world for a constructed (or recorded) one and fools the 3 “parts” of your brain to give you the subjective perception that you’re there....

Posted by: Somewhere Else
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News

Cannes Lions 2017: Leveraging human memory with Fitch

We sat down with an expert panel consisting of; Dominique Bonnafoux, Senior Strategist at Fitch, Mike Reed, Founder and Creative Director at Reed Words, Jason Bruges, Founder and Creative Director at Jason Bruges Studio and Per Sederberg,...

Posted by: Creativepool
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Advertising

Cannes kicks off with big Lions Health wins including first Grand Prix

Launched in 2014, the Health & Wellness and Pharma Lions celebrate creativity across pharma and healthcare communications, aimed at healthcare professionals, patients and consumers. The Health & Wellness Lions celebrate creativity for personal...

Posted by: Industry Updates
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Design

How creatives are empowering people to vote in the UK General Election

Studio Output are changing young people's perception of voting with Rize Up - a self-initiated, party-neutral campaign aimed initially at getting young people to register to vote, and now accelerating at full speed to make sure they go to the polls...

Posted by: Kate Lewin
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Design

Clerkenwell Design Week: A must-see shortlist

The Clerkenwell Design Week kicks off today (May 23) and runs until Thursday (25). Whilst there is far too much to cover in one article (we'll be running a more comprehensive trends piece at the end of the week), we thought we'd highlight 10 of the...

Posted by: Industry Updates
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Advertising

Samsung Galaxy S8 takes over New York during ambitious unboxing event

The launch of any new product is crucial to its performance in the market, especially in a category as crowded as the smartphone market. Culture-centric agency Wasserman was tasked with launching Samsung’s Galaxy S8 and S8+ smartphones while...

Posted by: Industry Updates
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Advertising

Richard Branson and Y&R London open Dyslexic Sperm Bank

Virgin founder Sir Richard Branson has supported the launch of a new charity, Made by Dyslexia, at the world’s first “dyslexic sperm bank.” Made by Dyslexia is a global charity led by successful and famous dyslexics, and its purpose is to help...

Posted by: Industry Updates
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Economy

Robots Will NOT Steal UK Jobs. They Could Create More

Despite ongoing fears and speculation that robots could steal British jobs, new data reveals that the majority of industry professionals (63.3%) have never witnessed job losses as a result of the introduction of robots or automated processes....

Posted by: Industry Updates
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Advertising

Rothco promote Irish Defence Force recruitment with Video Game stunt

Detractors and meddling busybodies have been claiming for decades that video games are criminalising are youth and making them more prone to violent behaviour, but a bold and potentially controversial new campaign from Rothco aims to turn that...

Posted by: Industry Updates
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Design

Rebrand Roundup: Food, Drink and Jewellery

BrandOpus - BirdsEye Chicken BrandOpus has worked with family frozen food favourites, Birds Eye, to create new packaging for their entire chicken portfolio. The frozen chicken category is in decline, concerns over quality has seen mums looking...

Posted by: Industry Updates

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