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Inspiration

Photoshop Fail. Ads And Magazine Covers To Make You Cringe

We love Photoshop because it's one of the design industry's best tool and friend. Nowadays with the never ending supply of tutorials, apps and YouTube videos, anyone can be a designer, photographer and retoucher. With some fair amount of knowledge,...

Posted by: Creativepool
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Features

Spotlight - Marco Rotoli - Art Director

‘Fail, Fail again, Fail better' Describe your work in one sentence. My work is liquid; it sheds skin and adapts depending on the project. It will be different tomorrow. What's the most important thing you've learnt in your line of...

Posted by: Creativepool
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Advice

Opinions - Should creative people live with creative people?

by John Fountain Cast your eyes over to the right hand side of this blog and you'll notice something called "Date a Creative". For all the time that I've been writing blogs for Creativepool, I admit I haven't given that web banner very much...

Posted by: Creativepool
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Features

Why did Murdoch's Daily iPad 'newspaper' fail?

by Magnus Shaw. Do you read The Daily? Unless you own an iPad style tablet you probably don't. Even if you do, you won't for very much longer. The Daily is a digital newspaper, published by Rupert Murdoch, available on tablets and closing any day...

Posted by: Creativepool
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5 ways retailer brands can learn from restaurants

How often do we walk into a retail space and find the joy and giddy expectation we usually associate with dining out in a restaurant? Not often enough, is probably the answer. There are of course exceptions in the retail sector, but compare flagship...

Posted by: Callum Lumsden
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Features

EGX 2019: Is gaming finally embracing its past?

We’re used to technology always moving forward. The work we do with our tech clients almost always focuses around communicating how the latest advances will benefit the user at home. Improved, increased, optimised. It’s become part of the...

Posted by: Rob Pratt
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Features

Why we need to be braver with creativity

Working in the creative sector allows you to experiment, be adventurous and most importantly get excited about the work you’re delivering. But it’s about time we got braver. We need to be proactive, stand out and help our clients step out...

Posted by: Clarity
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Trends

The future of luxury marketing

Luxury, it’s big business. In 2018, the top 10 luxury brands were worth a combined £100bn, whilst the aggregate net goods sales of the top 100 luxury brands topped an eye-watering £165bn. Luxury is a long-term growth market....

Posted by: Woven Agency
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Advice

How to be a better entrepreneur

In the digital age, anyone can become an entrepreneur. Unfortunately, not everyone is a good entrepreneur. While there is no single skill that can turn someone into a more successful entrepreneur overnight, there are some essential skills that you...

Posted by: Reporter
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Features

How agencies can gain a competitive advantage when selling to brands

Tenacity One of the main reasons people tend to ‘fail’ at new business is they give up all too easily. It may be very ‘un-British’ to keep on at people and sell things, but if that is the job you must do, do it with skill and...

Posted by: David Alexander
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Advice

Top 3 new business tips for agencies

"Don't shoot where it is, son. Shoot where it's going to be." - Gangster Squad Many people who own agencies or small businesses are fully conversant with the product or service they offer, which is great and to be expected. The problem is that just...

Posted by: David Alexander
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Features

What brands can learn from Love Island

Love Island is back. For the rest of the summer in the UK, our screens will be blessed with the sights of sun-kissed sceneries and troublesome twenty-somethings with enviable physiques. While you can accuse the show of being many things, it’s...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Ete Davies

London-based independent agency AnalogFolk's former head of delivery Ete Davies was promoted to MD of the company in 2016. Having spent time at other digital outfits such as AKQA, Tribal DDB, Modern Media (Digitas) and SixandCo, he has overseen...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Javier Suso

Javier Suso, CEO of VCCP Spain, talks about increased competition for ad agencies and what his company is doing to combat that threat in this industry influencer interview. He also outlines the importance of company culture, how his former bosses...

Posted by: Creativepool Editorial
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Trends

Accelerate your brand evolution with hybrid thinking

Think about the word “hybrid,” and it’s likely to evoke thoughts of eco-friendly cars, new types of plants cultivated by combining those that already exist, human robots in sci-fi novels, or even crossbred dogs. By its very nature,...

Posted by: AdventureLAB
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Advice

Master the art of negotiation

“Every negotiation is different, but the basic elements do not change.” These are the wise words of William Ury, a prominent academic negotiation trainer. Based on history, we know that great negotiators can prevent wars, build...

Posted by: Katrina Cooper
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Careers

Culture is more important than talent, says Havas CEO

The culture at a company is more important than the talent employed, according to Chris Hirst, European and UK group CEO at Havas. The exec held a session at Creativepool's Connect London festival and shared his thoughts on what makes a great leader...

Posted by: Creativepool Editorial
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Social Media

Does your travel website sell your destination as well as Instagram?

Instagram offers the world through your phone, and travel industries cannot afford to be left behind in the digital landscape. Creating the perfect user experience has become an integral part of the travel sector and can be highly critical to...

Posted by: Naked Ideas
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Features

Ad trends 2019: Sam Walker

Tech and data will try try - and fail - to outshine creativity in 2019 according to Sam Walker. The ECD at London creative studio Uncommon offers his thoughts on the year ahead. What will be the biggest trend in 2019? The trend of talking about...

Posted by: Creativepool Editorial
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Features

Ad trends 2019: Dan Carter

Don't make Instagram campaigns purely for the sake of it and if you're an agency, have a clear specialism. Dan Carter, ECD at American agency Set Creative outlines what went on in 2018 and offers his thoughts on the year ahead. What will be the...

Posted by: Creativepool Editorial
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Features

A Conversation with… Monzo’s Gary Dolman

When you think of Monzo, beyond the unmistakable hot coral card the company's meteoric rise springs to mind. The self-professed challenger bank of the future, Monzo aims to make money work for everyone with its innovative model. The firm, originally...

Posted by: Matter Of Form
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Advice

UX prototyping: Test, learn and apply

Neil Sampson, UX designer at Matter Of Form, offers insight into the benefits of prototyping. Did you know that eight out of 10 new initiatives, services or start-ups fail in their first year? Often, this can be explained by a simple lack of or...

Posted by: Matter Of Form
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Advertising

Top Hires of the Week

Pablo Pablo continues to gather momentum with the recruitment of Harriet Knight, from Ogilvy as Head of Account Management; and Marcus Eley, from Grey as Head of Production. Tim Doust, founding Partner of FCB Inferno, will also join as Non-executive...

Posted by: Creativepool Editorial
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Advertising

Why great design needs great copy

Resplendent in a white silk dress and crimson cape, the Queen steps gracefully down from her golden chariot and begins a slow, dignified walk into Westminster Abbey. Accompanied by the ancestral Mistress of the Robes and Archbishop of Canterbury, the...

Posted by: Woven Agency
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Careers

The Dark Side of Entrepreneurship

Taking time out and reflecting on my first journey as a Founder, before I go again, I wanted to cast some light on an often overlooked reality. 72% of entrepreneurs are effected by Mental Health Conditions. There is much synergy between the creative...

Posted by: Ross Taylor
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Features

Is art advertising (2)?

Is art advertising? Sometimes it can look like it. Equally, advertising can sometimes look like like art. Take the fascinating example of State Street’s “Fearless Girl”. Under cover of night, she was placed directly opposite...

Posted by: Patrick Collister
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Features

Empathy is everything in content design and creation

I recently directed a piece of video content which we hope will form the bedrock of a campaign driving awareness of a specific disease. The disease and its symptoms are taboo. The content and its story are empathetic. Sufferers of this disease...

Posted by: Matthew
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Design

Introducing HolaBrief.com, a better way to create design briefs

A lot happened since my last post talking about my branding process. I started new projects with clients I already had which made me realise how much they trust me. I met new people willing to start new collaborations. I also received (and declined)...

Posted by: Fernando Ifran
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Advertising

Top Hires of the Week

Durable Goods Venice, California-based production company Durable Goods has signed comedy director Greg Bray for US commercial representation. Bray is a character-driven director who intuitively embraces awkward and eccentric moments to deliver a...

Posted by: Creativepool Editorial
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Careers

Building Culture: 8 things to look out for

Barely a day goes by without the word 'culture' featuring heavily in my conversations. It’s become a sort of catch-all phrase and having a ‘great’ one is something lots of agencies can be fiercely proud and protective of - and rightly so. It's...

Posted by: Character Creative

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