Displaying 145 - 180 of 1020 results
Today's portfolio critique comes to us from Carlos Andrés Melo from Bogotá, Colombia. This graphic designer has some killer typography skills and is on his way to do some special things. Please give Carlos some love or critique in the comments of...
Posted by: Kevin Forister
Before grabbing that elusive creative career in advertising, many start off developing their skills in a portfolio school or portfolio program. If you want to start getting prepared, there are some things you can do to get a leg up on your fellow...
Posted by: Kevin Forister
As a freelancer, a contract is the most important document to align with the client on an assignment and to protect yourself financially. You should not start any project until you receive a signed contract from your client. This video will take you...
Posted by: Kevin Forister
Are you interested in becoming a freelancer in the creative field? Freelance work is not for everyone but if you're looking to make extra money on the side or take on running your own business full time, hopefully this will get you started with what...
Posted by: Kevin Forister
Today, we critique the creative portfolio of a talented Illustrator by the name of Spencer Gabor. Please post any constructive criticism you might have for Spence in the comments of the video. On a side note, if you would like your portfolio...
Posted by: Kevin Forister
Today, I go 8 years back in time and review my first ever advertising portfolio. I feel a bit vulnerable but I think that being transparent with you all can be eye opening while you are trying to build your first books. I'm going to start critiquing...
Posted by: Kevin Forister
Advertising internships can be intimidating. But they don't have to be. Today, we sit down with some amazingly talented colleagues of mine who turned their internships into jobs. They have some great advice that will hopefully ease your mind as you...
Posted by: Kevin Forister
by Ashley Morrison If, like me, you have moved or are thinking of moving to the country, you’re taking a perilous risk. It doesn’t matter if you’re pretty much bang on one of the main corridors into London or not (the Cambridge -...
Posted by: Ashley Morrison
I’m one of life’s big procrastinators. From buying something pretty massive like a new car to something as tiny as a runners’ water bottle for a fiver, I always want to make sure I’m doing the right thing - and getting the...
Posted by: Ashley Morrison
Apart from the Scottish yes/no question, there is one thing that sticks in my mind as being the biggest argument to be heard around the office water cooler over the past year or so. “Who will be the next Doctor Who?” (which could actually...
Posted by: Ashley Morrison
I have a lot of music at home; enough to open a small record store. I listen to all sorts from jazz to punk to soul to reggae and even a bit of county and western. I’m a bit fussy though. I won’t listen to any old crud and I can also...
Posted by: John Fountain
How did you get into the industry? I never planned to go into copywriting, but I did a few internships in the writing and creative space through university, then after I graduated with a degree in English, I was a bit unsure of what was...
Posted by: Creativepool Editorial
In today's increasingly digital landscape, where online visibility is crucial for businesses, freelance SEO copywriters play a vital role in helping companies optimize their content for search engines. As a freelance SEO copywriter, it's essential to...
Posted by: Creativepool Editorial
In the first of an ongoing series, I’ll be examining the impact generative artificial intelligence is having on our creative jobs. As a copywriter myself I thought it obvious to start there but will be pitching man vs machine on a range of...
Posted by: Benjamin Hiorns
Ownership is one of the fundamental principals of capitalism. It’s also something that has become significantly less tangible in the digital age, as everything from our entertainment to our work has been turned into ones and zeros. In such an...
Posted by: Benjamin Hiorns
There's no getting bored around Poet and Copywriter Ellana Blacher. Her extensive experience in the creative and fashion industry overseas has few equals in the Creativepool community, with some stunning work crafted for clients such as Dr. Martens,...
Posted by: Creativepool Editorial
The written word is a funny thing. It’s something `almost all of us have a basic understanding of and use every day to reply to emails, forward distracting memes to our co-workers and message our significant others about dinner. But how often...
Posted by: Benjamin Hiorns
How often do you open Google to look up a synonym with your Thesaurus of choice? A writer's life is quite challenging as it is, and doing that as a job means that sometimes your brain just won't collaborate. Luckily, researchers all around the world...
Posted by: Creativepool Editorial
Let’s look at an all-too-familiar scenario. The deadline - which was already tight - got moved up. The brief that you’d agreed to got changed as their client added more aspects to it. But in the interests of professionalism you cut all...
Posted by: Ant O'Neill
It wasn’t too long ago that remote working was something of a rarity: ‘working from home’ was a thinly-disguised excuse for one of the senior bods to slope off for a round of golf, an extra-marital liaison or even just an afternoon...
Posted by: Ant O'Neill
Building your library of spell books If there was a stereotypical mug for copywriters, it would have a slogan along the lines of ‘You don’t have to be a bibliophile to work here, but it helps!’ Actually, it would probably be...
Posted by: Ant O'Neill
Brand and tone of voice specialist Vikki Ross didn’t take your average route into copywriting but has carved out a successful career by going off script. “I’m from the school of Work Your Arse Off,” she says. “I did...
Posted by: Creativepool Editorial
Recently, a viewer reached out with only a year left before graduation and asked what he should do for the next 365 days to become a copywriter. Luckily, I know a guy who did just that. Today, we take a drive with Carter Skeen to see how he became...
Posted by: Kevin Forister
Do you want to write for a living? In advertising, a copywriter is one of the most valued members of the team. They are the voice of the brand. I've put a quick video together on the qualifications needed if you're interested in becoming one. Thanks...
Posted by: Kevin Forister
Stevie Rowing-Parker, a copywriter at Valenstein & Fatt (formerly known as Grey London), has launched his own range of Father’s Day cards with a difference - they recognise the feats of single mothers. Stevie lost his father aged five, and his...
Posted by: Creativepool Editorial
Creative copywriters are employed by agencies both permanently and on a freelance basis to develop advertising concepts. They mainly deliver the words and verbal content that accompanies the visual elements. Agency copywriters usually work in close...
Posted by: Creativepool
Think back about fifteen years or so, and you'll probably see yourself slowly (very slowly) browsing the internet on your dial-up connection, looking at websites and thinking 'I've gotta get myself one of those'. If you're a designer or art director,...
Posted by: Magnus Shaw
1. "I've changed the copy, so I'm sending it back for you to make it read properly." Ah! So you couldn't resist meddling with the perfectly good copy I sent to you - and now you want me to put it right. Right? 2. "I know it's not in the brief, but...
Posted by: Magnus Shaw
by Magnus Shaw. Dear Santa, I'm not sure if you're aware, but Christmas is coming. Next week, apparently. With this in mind, I thought I'd better drop you a note to outline some of the stuff I'd like you to provide. I suggest you take the Harley...
Posted by: Creativepool
Like many other people, the first email to pop into my inbox each morning is from Groupon, offering me a wealth of hot stone massages, teeth whitening, stately home breaks and exotic cuisines for a fraction of their normal prices. I often sleepily...
Posted by: Creativepool
Nick is a writer for branding and design. His work has won two Yellow Pencils in D&AD Writing for Design and appeared in the annual four more times. Personal projects include Corpoetics, a collection of poems made by rearranging corporate copy, and...
Posted by: Creativepool
The year is 2001. Vinnie Chieco, a freelance copywriter from San Francisco is sitting in the offices of Apple Inc. He and a small group of other freelance writers are here to name a rather interesting new product Apple is launching. Before the...
Posted by: Creativepool
GameStop is set to revolutionise the gaming controller market with the launch of CANDY CON, an innovative range of customisable controllers in vibrant colours and patterns. Global branding agency WMH&I, together with its parent company BRANDED,...
Posted by: Creativepool Editorial
OLIVER - the only company in the world to exclusively design, build and run in-house agencies and ecosystems for brands - launches its creative campaign to entice Britain’s youth into connecting with nature. The campaign launches in response...
Posted by: Creativepool Editorial
Hallmark Luxury Care Homes, the family-owned group of 22 care homes in England and Wales, relaunches with an all-new brand positioning and identity created by The Corner London. The work sees a complete overhaul of Hallmark’s brand strategy,...
Posted by: Creativepool Editorial
Philips Avent, in collaboration with LePub, is launching an empowering new campaign called #ShareTheCare. This initiative aims to address the challenges faced by moms and put a spotlight on the importance of their well-being and self-care. To raise...
Posted by: Creativepool Editorial