Leaders
Wieden+Kennedy - Nike
Nike has released their full “Just Do It” ad featuring Colin Kaepernick. The ad has Kaepernick narrating over a series of inspirational athletes and their stories of struggle: from MLS star Alphonso Davies’...
Posted by: Creativepool Editorial
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TMW Unlimited - Simple
The glamorous girls of Little Mix star in the new advertising campaign for Unilever’s skincare brand Simple, created by TMW Unlimited. Part of a tie-up between the award-winning band and Unilever, the activity also...
Posted by: Creativepool Editorial
Leaders
The swarm of drones illuminating Miami Beach
Amsterdam-based Studio Drift has choreographed 300 drones to mimic a flock of birds over the beach during this year's art week in Miami. Presented by Future\Pace gallery and BMW, the Franchise Freedom...
Posted by: Creativepool Editorial
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AMV BBDO - Think!
Following an increase in the penalties for using your phone whilst driving in March, Think! have launched their latest campaign. The hero film “Pink Kittens” from AMV BBDO features 100 pink kittens and aims to educate...
Posted by: Creativepool Editorial
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Sebastian Errazuriz vandalises AR version of Jeff Koons' Balloon Dog sculpture
Snapchat recently paired up with the artist Jeff Koons to place an augmented reality version of his famous Balloon Dog sculpture in New York's Central Park - but in a...
Posted by: Creativepool Editorial
Leaders
With E3 commencing this week, and the eyes of the tech world honed in on LA, I thought it was about time to take a look at some of the more esoteric news stories of the past week regarding virtual reality, which is bound to be the presiding HOT TOPIC...
Posted by: Benjamin Hiorns
Leaders
Seymourpowell & Nu Skin
Seymourpowell has been collaborating with Nu Skin Enterprises to create an anti-ageing skincare product that allows users to create their own, personalised skincare routine with an accompanying app. The ageLoc Me is a...
Posted by: Benjamin Hiorns
Leaders
Virtual Reality
Microsoft shared new details on its ambitious HoloLens device this week, confirming that the battery of its upcoming augmented reality headset will last up to 5.5 hours. During an event in Tel Aviv, Microsoft Technical Evangelist,...
Posted by: Creativepool Editorial
Leaders
Nintendo confirm their Quality of Life initiative is not dead yet
After much speculation to the former, Nintendo president and CEO Tatsumi Kimishima confirmed this week that the company's Quality of Life initiative is still in the works. Kimishima...
Posted by: Benjamin Hiorns
Leaders
This device will stop hackers at the front door
Start-up company Dojo Labs has created a connected device designed to scan your home and protect against malware, viruses and cyber attacks. The US-based team of security experts and hackers felt that...
Posted by: Creativepool Editorial