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Workshop

How to... Use your blog

Chris Unitt is the managing director of Meshed Media. He was editor of Created in Birmingham, winner of Best UK Blog 2008, before recently standing down and now helps artists and arts organisations to make the most of the internet. How to use your...

Posted by: Creativepool
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Leaders

gpstudio commissions Kirsten Lavers for live art experiment

The London-based retail design agency gpstudio is providing passers-by and visitors to the office with a unique live art experience. Throughout September, artist Kirsten Lavers is creating and exhibiting work in the agency’s Arch Window gallery...

Posted by: Creativepool Editorial
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Leaders

McDonald's unveil the final phase of their “My Burger” experiment

To celebrate the climax of their “My Burger” campaign, McDonald's and Leo Burnett have unveiled a new TV ad, which will showcase the five winning burgers from the fast-food restaurant chain's ambitious crowdsourcing campaign. Each of the...

Posted by: Benjamin Hiorns
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Workshop

How to hire a Visual Effects (VFX) Designer

In today's visually driven media landscape, the need for a skilled Visual Effects (VFX) Designer is increasingly indispensable. Whether you're producing a blockbuster movie, crafting a captivating advertisement, or developing immersive video games, a...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on Illustrator Athanasia-Danae

How did you get into the industry? My MA degree was the catalyst to fall in love with art and design. My project was about a fashion app and I had to do all the designs from branding to UX and UI. After my graduation I wanted to combine Marketing...

Posted by: Creativepool Editorial
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Industry

Career paths: how do you qualify?

There are so many ways to get a career in design, but it doesn’t necessarily follow that you just need the formal qualifications to be a good designer. It’s absolutely possible to be good at design without any qualifications at all. Like with...

Posted by: Tony Clarkson
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Features

Enduring Brands vs. Fading Stars: Standing the Test of Time #Brand Month

Not every brand can be an icon and even those that achieve iconic status are not guaranteed immortality. Of course, changing consumer and economic trends are always going to play an important part in whether a brand sticks around for months, years or...

Posted by: Benjamin Hiorns
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Industry

How to hire a Game Designer

With the gaming industry among the biggest in the world right now, game designers have never been more highly sought after. Whether you are a major gaming studio creating AAA games or a startup with a revolutionary idea for an indie game, the...

Posted by: Creativepool Editorial
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Industry

How to hire a Typographer

In today’s digital era, typography plays a pivotal role in enhancing brand identity, conveying meaning, and elevating the user experience. Whether you’re designing a website, logo, or marketing materials, the right typographer (font...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Nataly Kelly, CMO of Zappi

Tell us a bit about your role! Is there a “typical” day? I’m based in Boston, and I generally start my workday rather early, by checking in with our Zappi teams in Europe. We begin each day with a daily virtual stand-up in our...

Posted by: Creativepool Editorial
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Workshop

QR Codes: Your Pocket Portal in Education

Imagine a world where learning isn't confined to the four walls of a classroom or the pages of a textbook. Where boundless knowledge awaits, just a simple scan away. In today's dynamic educational landscape, QR codes are transforming this vision into...

Posted by: Creativepool Partner
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Inspiration

Nephology For Business, anyone?

Was fascinated by a TV programme the other evening, on the possible reasons behind why we’ve been experiencing some oddly ’stuck’ weather patterns in the last couple of decades. And yes, hooked because we really love to talk about the weather...

Posted by: Richard
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Features

Mischief Mode: How a new era of absurdity is reshaping the social web

Over the past year, it’s been hard not to notice some pretty spectacular and bizarre advertising-stunts - from Maybelline’s mascara brush on the front of tube trains to Jacquemus bags cruising the streets of Paris. The surge in AI...

Posted by: Creativepool Editorial
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Workshop

Shining a digital light in the darkness #CompanySpotlight

For this week's Company Spoitlight, we're speaking to Phil Crisp, Managing Director and Creative Lead at post production studio Digital Light. How was your company born and where are you based? We started in 2005 by partnering with strong emerging...

Posted by: Creativepool Editorial
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Features

Has John Lewis lost the Christmas magic? #HolidaysMonth

There was a time when the televisual Christmas beacon was lit whenever we first heard the “holidays are coming” Coca-Cola jingle, but for the past decade (at least) that torch has been passed to John Lewis and their annual festive weepy....

Posted by: Benjamin Hiorns
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Inspiration

Microsoft Word has been shaping language for 40 years

If you’re reading this, you are more than likely familiar with Microsoft Word: the world’s most famous word processor that turned 40 years old last month. You may be surprised, however, to learn that this helpful tool has had an impact on the way...

Posted by: Novagram
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Inspiration

#MemberSpotlight on children’s artist and illustrator Floris Eloff

How did you get into the industry? After completing my Art & Design studies at the Durban University of Technology, I dived with youthful enthusiasm into my first attempt at illustrating a children’s book, written (dutifully) by my mother back...

Posted by: Creativepool Editorial
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Features

Making Brands Beautiful – A #CreativeCaseStudy on M&S Farm to Foodhall

Nate Camponi, a Director at Chief TV, made a series of beautiful short films for M&S with celebrity chef Tom Kerridge earlier this year. In this piece, Nate explores how to tell big corporate stories in a more digestible way and what you can do from...

Posted by: Creativepool Editorial
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Features

Should I Work Over the Holidays as a Freelancer? #HolidaysMonth

Christmas is something of a mixed bag for me and has been ever since I made the decision to go freelance almost two decades ago now. On one hand, everyone else if off work so it’s tempting to take the opportunity to cool the jets for a week or...

Posted by: Benjamin Hiorns
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Inspiration

Age and Creativity: Do We Get Less or More Creative as We Get Older?

Without stories what are we really? Storytelling is at the root of so much of our shared culture and it winds its barbs into everything from the stories we ingest actively (be it through books, TV, games or otherwise) to those we ingest passively...

Posted by: Benjamin Hiorns
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Leaders

How to cultivate culture and success this #MentalHealthMonth

During the pandemic, the London-based agency Joint created the “Working from Joint Experiment” as the first shot across the bow for what they saw as the evolving landscape of the post pandemic world. As an agency that’s always held...

Posted by: Benjamin Hiorns
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Features

The future of TV and premium video is coming FAST #DMEXCO2023

A key influence on the discussions at DMEXCO 2023 was how the emergence of free ad-supported streaming TV (FAST) channels is shaping the future of TV and premium video advertising. More than half of European CTV viewers in AudienceXpress’ CTV...

Posted by: Creativepool Editorial
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Inspiration

Design For Good – feat. Ethical Angel

This is our chat with Alexander Fahie, CEO & Founder at Ethical Angel as part of ‘Design For Good’. Ethical Angel’s technology makes it easy and rewarding to give employees experiences for development and positive impact. The...

Posted by: ADLIB
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Inspiration

#MentalHealthMonth: 5 inspiring campaigns

In a culture where conversations surrounding mental health are (rightly) gaining momentum and importance, creative minds from various corners of the world have harnessed their talents and brought some light into the darkest corners of our collective...

Posted by: Benjamin Hiorns
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Inspiration

The World’s First Augmented Performance Agency #CompanySpotlight

It’s one of those ideas that you’re amazed nobody had before. Will Scougal, however, was the one to finally give it wings as the Founder and MD at Make My Day. The idea in question was using augmented reality to bring brands into...

Posted by: Creativepool Editorial
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Inspiration

Cooking up tasty noises with The Soundery | #CompanySpotlight

This week we spoke to Luke Brown, Composer & Sound Designer at The Soundery, a music and sound design studio that specialises in cooking up "tasty noises for visual media." How was your company born and where are you based? The Soundery is a duo,...

Posted by: Creativepool Editorial

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