Displaying 1 - 36 of 4116 results
Nothing gets done faster if you let yourself get stressed, but it increases the chances of mistakes being made. Describe your work in one sentence. Creating strong brands and imagery - printed, online or broadcast What's the most important thing...
Posted by: Creativepool
For many businesses, the purse strings have never been tighter. Not only did the pandemic squeeze budgets, but the subsequent cost-of-living crisis which many are now enduring - including rising energy prices, growing wages, and inflationary...
Posted by: Creativepool Editorial
Leading short break expert Center Parcs has unveiled a new TV advertisement as part of a broader marketing campaign by Brothers and Sisters celebrating the forest as an immersive playground. The new 50-second TV commercial launched on December 21 on...
Posted by: Creativepool Editorial
Gogglebox is a show that sounds like torture on paper, but against all odds, a non-scripted show starring members of the general public watching and casting a critical eye over the week's televisual highlights, has proven a critical and commercial...
Posted by: Benjamin Hiorns
TV advertising might have been largely supplanted by online ads and social media in the last few years, but as long as television adheres to the same model (in others words, before Netflix-style streaming on-demand becomes the rule rather than the...
Posted by: Benjamin Hiorns
'Solve a problem.' That's what they teach you at advertising school - and it's not a bad lesson. If one can identify, spotlight and fix a problem a consumer is enduring, then you really have a selling point. Really it's the 'What's in it for me?'...
Posted by: Magnus Shaw
Holiday Inn seem to have been quite busy recently, not only launching a brand new digital campaign, but commissioning a film to tell the true story of a double-amputee who was helped on his road to recovery by the global hotel chain. This is not the...
Posted by: Benjamin Hiorns
London-based creative advertising agency Bartle Bogie Hegarty have recently unveiled a beautiful new televised advertisement for Dulux, the UK's most popular purveyors of quality paints. BBH have been working with Dulux for almost 3 years now, after...
Posted by: Benjamin Hiorns
Soho based advertising agency The Red Brick Road, will unveil an eight-week, televised campaign for flagship digestif liqueur and global brand Jagermeister next week, during the friendly football match between England and Denmark on ITV1 on the 5th...
Posted by: Benjamin Hiorns
A new campaign launched today by VisitBritain hopes to make Britain a more enticing prospect for vacationers from all over the world. The £2.5 million, extravagantly titled 'Sounds of Great Britain' campaign is headlined by an advertisement...
Posted by: Benjamin Hiorns
If there's one thing HM Coalition Government don't like, it's spending money on public services. Yes, they're really very adamant that nothing more than the absolute minimum needed to keep us slaving away and stumping up our taxes, is available....
Posted by: Magnus Shaw
I tried Corsodyl once. My mum had a bottle in her bathroom cabinet and, as it said it was a mouthwash, I took a liberal swig. It was very much like rinsing with floor polish and Polo mints. But it is a 'medicine' and the worse a medicine tastes, the...
Posted by: Magnus Shaw
Owning a domestic animal is a trade-off. They bring you companionship, fun and a messy carpet - in return, you give them food. Lots of food. Indeed, it can feel as though the only reason they give you all the affection and comfort is because of the...
Posted by: Magnus Shaw
In comparison with the tabloids, The Guardian uses television advertising sparingly. This may be a cost consideration, but actually ensures a rather pleasing impact when a spot does appear. In the past, the paper's TV efforts have been intriguing,...
Posted by: Creativepool
Oxfam has launched its latest legacy campaign, as it encourages activists to “stay in the fight” and continue to fight for causes important to them. Shot on location in London, UK and Nairobi, Kenya, the inspiring film brings to life a...
Posted by: Creativepool Editorial
Eleven years on from the start of the No More Page 3 campaign, which saw women’s rights advocates bring an end to the controversial topless pin-up page, feminist and sex positive porn pioneer Erika Lust is leading a campaign called ‘One...
Posted by: Creativepool Editorial
I would never pretend to be the most enthusiastic Halloween fan. I mean, I love a good horror movie and enjoy a good tooth-rotting bar of chocolate as much as the next person but the whole concept has always felt a little contrived to me. However,...
Posted by: Benjamin Hiorns
Media campaigns are designed to provoke attention, raise awareness, and build momentum around a cause, product, or event. The general consensus behind most media campaigns is the bigger, bolder and more colourful they are, the stickier they should...
Posted by: Benjamin Hiorns
Sex toy and lingerie retailer Ann Summers is looking to destigmatise cervical smear tests and communicate their vital importance to women with its latest integrated campaign. The social-first campaign was launched at the beginning of National...
Posted by: Creativepool Editorial
Last week saw the launch of Channel 4’s Diversity in Advertising Award-Winning campaign, with an emotive and powerful ad about a young girl with autism premiering during Gogglebox. Created for Vanish by Havas London, the campaign was crowned...
Posted by: Creativepool Editorial
Marketing is an ever-changing field, with new strategies and tactics emerging all the time, particularly in the lightspeed years following the pandemic. In today's highly competitive business landscape, traditional marketing techniques are no longer...
Posted by: Benjamin Hiorns
Brits abroad can be a lot. I’ll be the first to admit it. Indeed, who amongst us hasn’t felt their souls wither a little at the sight of a shirtless drunken brawl instigated by pasty ‘lads’ while enjoying a family holiday on...
Posted by: Benjamin Hiorns
In a first for the UK, millennial travel company, WeRoad, is getting the nation to mingle with strangers - no keys in the bowl required. In its first ever international OOH campaign, the travel company is encouraging Brits to trade rush hour for the...
Posted by: Creativepool Editorial
Global branding agency Bulletproof has joined forces with Amsterdam’s top universities to launch ‘Amsterdame’, a campaign that highlights the increasing gender gap in the Netherlands and demands legislative action towards closing...
Posted by: Creativepool Editorial
With the start of 2023 just behind us and new year’s resolutions in full swing, consumers are looking for brands like Bulk to help them along their fitness journey. Through the launch of the new campaign, Initials was tasked with helping Bulk...
Posted by: Creativepool Editorial
Genie - the intelligent matchmaking service for creative industries - launched a campaign last year to encourage employers to be more transparent with their budgets. Led by Genie’s female founders Nicky Badneoch and Bonnie Harold and endorsed...
Posted by: Creativepool Editorial
Earlier this year, Leeds Health and Care Partnership, on behalf of NHS West Yorkshire Integrated Care Board released a health campaign to raise awareness around the illegal practice of female genital mutilation (FGM). The campaign aimed to encourage...
Posted by: Creativepool Editorial
In 2021, Sans Serif, a client-relationship driven independent creative agency, launched an initiative focusing on Diversity, Equity, and Inclusion (DEI) in the field of design, which included executing a pro bono project for an organization that...
Posted by: The Darnell Works Agency
In light of Domestic Abuse Awareness Month in October this year, charitable foundation One Love has enlisted creative healthcare agency minds + assembly to help educate young people and their caregivers on digital relationship abuse. One Love...
Posted by: Creativepool Editorial
When a section of the Kerch Bridge connecting mainland Russia to the Crimea was blown apart last Saturday morning, it wasn’t the definitive strategic blow many assumed it would be. Indeed, the bridge was operational again (at least in part) by...
Posted by: Benjamin Hiorns
Pop culture and advertising have been walking hand-in-hand with varying degrees of success since ethe 1950s. In the latter half of the 20th century we saw brand and pop culture partnerships like Pepsi and Michael Jackson and Nestle and The Simpsons...
Posted by: Benjamin Hiorns
The latest saucy campaign for Heinz pokes fun at the brand for launching a new range of pasta sauces in the UK, 150 years after they first entered the market. The campaign, devised by Wunderman Thompson Spain, launched with a full-page ad in The...
Posted by: Creativepool Editorial
Nearly two thirds (64%) of women aged 18-35 years old are not checking their chests regularly every month but 1 in 7 women are affected by breast cancer in their lifetime. Superdrug has taken matters into its own hands and launched a new unique...
Posted by: Creativepool Editorial
With over 50 million pets in the nation, Pets at Home UK saw an opportunity to inspire and educate pet owners with a rather unique episodic series of branded content, with each episode headed by BBC broadcaster Clare Balding. According to production...
Posted by: Creativepool Editorial
House of Fraser has always been known for the huge variety of departments available in its stores. With consumers starting shopping early this year due to global shortages, the brand wished to position itself as a top destination for shoppers with...
Posted by: Creativepool Editorial
Music is powerful. It can bring people together as much as empower them, leading them on the path to greater things. So it's no wonder Yamaha's focus is on people as much as on music. In a partnership with independent consultancy Zag, Yamaha...
Posted by: Creativepool Editorial