Displaying 217 - 252 of 3465 results
It's easy to imagine how hard small and medium enterprises (SMEs) are struggling during this global pandemic situation. Government programmes may have neglected you or you may have fallen through the cracks of a flawed emergency initiative. Either...
Posted by: Creativepool Editorial
They say there is no way you could get a lover of human sciences to enjoy maths. This may lead some people to believe that artists can never be good with numbers, but Simone de Gale's architectural firm is ready to prove the world wrong. With a...
Posted by: Creativepool Editorial
One can only imagine which wonders a global pandemic has made to those who suffer from mental health issues. If engaging in conversations about mental health was harsh before being locked up at home for months, it's discouraging to think what has...
Posted by: Creativepool Editorial
There is a fine line separating sympathy and blunt exploitation, which means it takes as little as a misinterpreted image to fall on the wrong side of a conversation. COVID-19 is proving to be an ‘unprecedented time’ and a...
Posted by: Antonino Lupo
Coronavirus has brought the live event industry on its knees. Festivals and awards have been cancelled, meetings have moved online, and it's not like the strain on the events industry is relaxing any time soon. But who says this is all negative? If...
Posted by: Creativepool Editorial
The coronavirus pandemic has brought a host of unimaginable changes into everyone's lives. Things that were ordinary have become temporarily extraordinary, and vice versa in some cases. Some, like retailers, have had to sustain more crippling blows...
Posted by: Creativepool Editorial
Some will remember a very specific time in the history of cinema, a time when certain crews were reduced to a bare minimum and all that mattered was the artistic expression, the idea behind film itself. I am certainly too young to remember a time...
Posted by: Antonino Lupo
How often do you open Google to look up a synonym with your Thesaurus of choice? A writer's life is quite challenging as it is, and doing that as a job means that sometimes your brain just won't collaborate. Luckily, researchers all around the world...
Posted by: Creativepool Editorial
Frankie Caradonna. A born-Italian filmmaker, too much of a free spirit to spend most of his life stuck in an office. Frankie is an ambitious creative, and one can just glimpse at his works to realise that his ambition is channeled through his...
Posted by: Creativepool Editorial
The third dimension has been enticing artists for decades, but it’s only in relatively recent years that some incredibly talented creatives have been able to truly utilise the flexibility, the depth, the power and the potential of 3D artistry....
Posted by: Benjamin Hiorns
In a crisis, good communication matters more than ever. From supermarkets to airlines, brands are having to find the right words to set out their position and help customers make sense of the world right now. As a copywriter, I know how quickly...
Posted by: Creativepool Editorial
Pandemic. Lockdown. Quarantine. All concepts which most of us could have reasonably hoped we would never experience. And yet here we are entering another week of Zoom calls, home schooling, and … is it too early to have a glass of wine...
Posted by: Richard Holman
If you are a parent in this global climate of pandemic lockdown and quarantine, perhaps the Coronavirus isn't looking so gloom from inside the house after all. Gayle Carpenter is the CEO and Founder of Sparkloop creative agency and is now faced with...
Posted by: Creativepool Editorial
Mark Bower has watched 'digital marketing' come of age over the last 20 years and admits it's been a wild ride. A lot has happened. But he’s convinced we are, even now, just getting started. This week, in the midst of a global meltdown, we...
Posted by: Creativepool Editorial
It doesn't matter if you are a designer, a writer, a brand or an agency; the world is coming together to fight the spread of COVID-19, and the creative industries have certainly heard the call. As the whole world prepares to lock down, knowing about...
Posted by: Antonino Lupo
It's awards season. Right. Don't panic. If you don't know where to start, you're not alone. Winning awards isn't a walk in the park, yet all it takes is a pinch of dedication, care, planning and just about the right quality of work. With little more...
Posted by: Creativepool Editorial
In almost all areas of the economy the middle ground is on the decline. In grocery, powerhouses Sainsbury’s, Morrisons and Asda have been assailed by discounters Aldi and Lidl. In fashion, social media is rendering luxury labels more...
Posted by: Creativepool Editorial
Consumer decision making is changing, and that’s impacting brand loyalty. This became clear to me while I was researching a presentation I made at an event held to examine the role and the market opportunity presented by online video. One of...
Posted by: Creativepool Editorial
Do you actively think about how your visitors come to you? If you’re still relying on erratic websites and referral traffic, the mercy of social media algorithms, and Google - where over 50% of today’s searches result in zero clicks - you...
Posted by: Creativepool Editorial
Dreams are funny old things. You’re playing for Scotland and you’ve just scored the winning goal in the dying minutes of the World Cup final - a clear giveaway this is a dream - the referee’s blown the whistle… and you...
Posted by: Ant O'Neill
When we started The Pop Up Agency and proposed a different approach to solving briefs, we were met with both love and resistance. Many established companies were skeptical of our agile methods and some people said it would be impossible to solve...
Posted by: Maksimilian Kallhed
In my professional life, colour has, of course, played a key part in my work, whether it be graphic design (for professional services, education or publishing); photography; or fine art - colour rules. So, if colour is personal - and it is - how can...
Posted by: Alan
A powerful campaign from TBWA\Helsinki for iconic Finnish media brand Demi features powerful images of young people looking in the mirror and seeing things they think should be improved in their reflection. Problems with self-esteem and...
Posted by: Creativepool Editorial
For their latest campaign for Electric Ireland, ROTHCO quite literally looked to the stars for inspiration. What they came back with was an incredibly bold and emotionally powerful concept - what does Ireland look like from space? They managed to...
Posted by: Creativepool Editorial
Simon Waloszek is something of a Creativepool legend. In the 6 years since he first joined the site, his work has been nominated for the Annual four times and last year, he received two silver People’s Choice awards for his insanely colourful...
Posted by: Creativepool Editorial
Despite common perception, organisation and creativity don’t have to be mutually exclusive. But in creative agencies – where teams juggle multiple clients with constantly changing demands – forward planning and prioritisation can seem...
Posted by: Creativepool Editorial
Illustration is one of the oldest skills in the creative toolbox and it’s truly incredible what the latest generations are able to achieve with the medium through a combination of traditional techniques and cutting-edge technology. Jhonny...
Posted by: Benjamin Hiorns
What does your digital utopia look like? Can the internet be governed? Or do we have to fundamentally change how it works? I believe that the internet would benefit greatly from having all advertising removed. It feels weird to think about that....
Posted by: Studio Black Tomato
As the agency prepares to turn 50 next year, Southpaw's MD Tom Poynter highlights the creative culture of one of England's best-loved spa towns. Situated in the heart of ‘The Garden of England’, this spa town takes its name from the...
Posted by: Southpaw
Okay, so this is a tough one for most people to be honest, but as a freelancer, this is very important. You don’t know when your next paycheque is coming in and have to do your own accounts. When you set up as a freelancer, you have three...
Posted by: Hashmukh Kerai
Just how far does the apple fall from the tree? Does Sibling rivalry multiply in the face of fame? Barnaby Slater interviews family members of famous figures in new podcast series Almost Famous. You probably haven’t heard of Barnaby Slater....
Posted by: Tag Collective Arts
As we hurtle towards the end of 2019, and constantly find ourselves asking where the year has gone, we need to start considering what the world will look like as we head into the next decade. The ways in which consumers and brands interact are...
Posted by: Creativepool Editorial
Make no mistake: your writing is worth money. But should you ever work for free? As much as it’s a milestone, you probably can’t remember the exact moment you first got a positive response from an application. But rest assured, at some...
Posted by: Ant O'Neill
The golden arches, a half-eaten apple, a pair of mouse ears... just some of the instantly recognisable logos in the world of big brands. A company’s emblem is a powerful thing and associates everything it represents in one image which means it...
Posted by: Creativepool Editorial
Starting your career can be one of the most exciting times of your life. Many graduates have their hearts set on making their name in a global company, with Google, Facebook and Apple all ranking in the top companies that young professionals want to...
Posted by: Forward Role Recruitment
Black Friday has fast become the standout date in the UK ecommerce calendar. It may well be yet another transatlantic import to the UK retail scene, but it’s a date that consumers are looking out for and a date that ecommerce brands have very...
Posted by: Stickyeyes