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Design

Leo Burnett London’s McDonald’s ads to be exhibited at New York museum

Leo Burnett London’s print ad series for McDonald’s will be exhibited and become part of the permanent collection at the prestigious Poster House museum in New York. The series of ads for McDonald’s McCafe, called “Hands” and created by Leo...

Posted by: Creativepool Editorial
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Advertising

Omnicom launches bespoke McDonald's agency in the US

Omnicom recently announced the launch of “We Are UNLIMITED;” a new full-service advertising agency specifically created to service McDonald’s in the US. Unlimited, as the agency will be referred to, integrates strategic, creative and analytical...

Posted by: Creativepool Editorial
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Advertising

Leo Burnett partners with Hornet to show McDonald's is 'Always Working'

McDonald’s UK has launched a charming new campaign by Leo Burnett, which has been designed to show the ongoing work carried out to adapt the world famous Happy Meal for the better. From reformulating key menu items to offering fruit and books,...

Posted by: Creativepool Editorial
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Advertising

DDB help New Zealanders build their own McDonald's burgers

I've never been a big McDonald's fan (more of a KFC man myself), but the more I see of the brand's overseas executions, the more I'm starting to believe that's because we're being poorly served by Ronald and his cohorts when compared to the rest of...

Posted by: Benjamin Hiorns
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Advertising

McDonald's urge India to go offline

Leo Burnett India has launched a new campaign for McDonald's that urges people to “Share some quality offline moments” away from the distractions of the online world, and engage in more meaningful and less family time together at McDonald's. The...

Posted by: Creativepool Editorial
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Advertising

McDonald's reinvent the love

McDonald's are starting 2015 with a complete “Brand transformation” based around the immortal “I'm lovin it” strategy. The transformation hopes to stem haemorrhaging sales for the fast food brand, and instil a more upbeat and...

Posted by: Creativepool Editorial
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Advertising

McDonald's preach lovin' over hatin'

McDonald's are thought to be switching up the ubiquitous “I'm Lovin' It” theme, which has been the cornerstone of their marketing strategy since 2003. The new twist on the 11-year-old theme is thought to be the equation “Lovin' >...

Posted by: Benjamin Hiorns
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Advertising

McDonald's unveil the final phase of their “My Burger” experiment

To celebrate the climax of their “My Burger” campaign, McDonald's and Leo Burnett have unveiled a new TV ad, which will showcase the five winning burgers from the fast-food restaurant chain's ambitious crowdsourcing campaign. Each of the...

Posted by: Benjamin Hiorns
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Advertising

Leo Burnett help McDonald's UK celebrate “What matters” in a new ad

To coincide with it's 40th anniversary, McDonald's UK is striving to move away from the traditional light hearted ads the fast-food brand is known for, instead focusing on the company's charitable contributions with their new campaign. The campaign...

Posted by: Benjamin Hiorns
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Advertising

Account Wins of the Week

Nando's picks AnalogFolk to run digital account AnalogFolk has been named UK digital agency of record for Nando’s, following a competitive pitch that saw off AKQA and Dare. The Observatory International drew up the shortlist but Nando’s...

Posted by: Creativepool Editorial
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Advertising

Top 10 Account Wins of the Week

Gravity Road – D&AD D&AD has appointed the London-based creative agency Gravity Road as its editorial partner for the D&AD Festival and Awards. As D&AD looks to become a broader platform for championing creativity, it will work with Gravity Road...

Posted by: Creativepool Editorial
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Advertising

Agency of the Week: DDB

NY makes the 4th dog friendly For Americans, July 4 is all about BBQ, family, friends and, of course, national pride. Everyone in the US loves it, but their dogs probably loath it as much as our dogs loath November 5. As many dog owners know, the...

Posted by: Creativepool Editorial
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Technology

The Latest Highlights & Trends in Tech

Make your own BB8! How to make your own BB8 With some generic household materials, a few spare bits of electronic gear and a decent amount of spare time you can build your own phone-controlled BB8 droid for around $120. Angelo Casimiro breaks down...

Posted by: Creativepool Editorial
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Advertising

The Week in Advertising

VCCP – O2 Priority “Waggy Tails” VCCP recently launched its latest work for O2 Priority this week, which once again stars the delightful ginger cat that thinks it's a dog. The spot takes the form of one long tracking shot, following people...

Posted by: Creativepool Editorial
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Advertising

Business Roundup

Lida Lida was recently awarded a £5 million direct and digital fundraising account for Oxfam after a competitive pitch against Rapp, Atomic and the incumbent agency, WPB Chameleon. The London-based direct marketing agency will be tasked with...

Posted by: Benjamin Hiorns
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Features

Harmless fun? Violence against women in advertising

Last week saw the much publicised divorce of Nigella Lawson and Charles Saatchi. The first the world at large knew of the situation was following the release of “that photo” - the one where Saatchi was snapped grabbing Lawson by the neck...

Posted by: Ashley Morrison
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Advice

Opinions - Help yourself. Is it ever okay to nick an idea?

by Magnus Shaw An enormous advertising company (Leo Burnett) and a small creative film company (Asylum) have had a difficult couple of weeks. It's a tangled tale but essentially Asylum produced a film for the McDonald's charitable foundation for Leo...

Posted by: Creativepool
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Features

Is art advertising (4): American Gothic

It is one of the most recognisable paintings of the 20thcentury. It has been ripped off, spoofed and copied thousands of times. Among other things, it has sold pharmaceuticals, beer and biscuits. Few people can actually tell you what it’s...

Posted by: Patrick Collister
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Advertising

McDonald's interrupts ITV Movies with McDelivery orders

McDonald's has launched a new set of idents that will play during the intervals of ITV Movies that see scenes from different film genres interrupted to promote its McDelivery service. Horror, martial arts, western, sci-fi, fantasy and high school...

Posted by: Creativepool Editorial
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Advertising

The Humane League calls time on McDonald's 'party'

The Humane League has renewed its focus on McDonald’s’ unacceptable treatment of chickens with a new brand-jacking campaign calling for the fast food chain to review its animal welfare policies. Despite being one of the biggest...

Posted by: Creativepool Editorial
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Advertising

McDonald's points the finger back at obesity claims

Fast food chain McDonald's has launched a new campaign advertising its annual Monopoly promotion, just days after MP Tom Watson said it was a danger to public health. The new work, created by Leo Burnett London, taps into the idea that people...

Posted by: Creativepool Editorial
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Advertising

McDonald's pull tone-deaf dead dad ad

After receiving a barrage of bad press from medias both social and mainstream, McDonald's has bowed to public pressure and pulled their latest TV ad. The spot in question has been accused of “exploiting childhood bereavement” by not only...

Posted by: Benjamin Hiorns
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Advertising

McDonald's and Heathrow bring the playful and emotional Christmas Cheer

The Christmas campaign continue to fly in thick and fast, with the last few days seeing the launch of two more notable festive spots, each of which approach the season from a similar angle. They go to show just how much ground there is to cover when...

Posted by: Benjamin Hiorns
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Advertising

Leo Burnett launch fresh McDonald's campaigns across the world

Free Range Freshly Cracked Eggs Leo Burnett released two new campaigns for McDonald's this week as part of a continued global effort to engender a greater feeling of trust in the brand and bust open the widely believed and mostly false myths that...

Posted by: Creativepool Editorial
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Advertising

Leo Burnett tasked with refreshing the McDonald's brand

After a recent heated shootout for ideas to refresh the McDonald's brand, Leo Burnett walked away with the prize, and are expected to put this idea to the test in a significant campaign later this year or early next year. Leo Burnett is already on...

Posted by: Benjamin Hiorns
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News

TBWA's Maltese McDonald's campaign goes viral

The “100% Real 2014” campaign for McDonald's, designed by TBWA\ANG, an advertising agency based in Gzira, Malta, has recently 'gone viral' online, with its sheer ingenuity and creativity picking up kudos from many of the world's major...

Posted by: Benjamin Hiorns
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Inspiration

Company Spotlight: Why Leo Burnett London is lovin' life

Leo Burnett London has been dining at advertising’s top table with its McDonald’s client for more than three decades and continues to reinvent the brand as the world evolves. In the past year, the agency has cut through the crowded...

Posted by: Ryan Watson
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Advertising

Behind the Idea: McCafé's take on the ridiculous world of coffee

Coffee is big business in the modern world with consumers drinking copious amounts at a premium price. But sometimes, it can take itself far too seriously. Enter Leo Burnett senior creative team Andrew Long and James Millers, who recently applied a...

Posted by: Creativepool Editorial

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