Displaying 73 - 108 of 4132 results
New video (my most vulnerable one yet)! In this video, I went back in time-flipping through the pages of my old art director notebooks to give a behind-the-curtains look into how I've brainstormed on numerous advertising projects over the past 10...
Posted by: Kevin Forister
You never know who's going to come and introduce you to a person, piece of software or career that's bound to change your life forever. For Bart Reszelski, an incredibly eclectic designer, director and animator, it was an architect friend,...
Posted by: Creativepool Editorial
Imagine if you could listen to music all day and make a creative career out of that. That is precisely what Karolina Namyslowski's 'typical' day looks like - though making a routine out of creation doesn't come without costs. Having studied...
Posted by: Creativepool Editorial
Having first started out as a freelancer, Sebastian Whyte's path into the industry wasn't an easy one. But he still managed to work his way up and through the industry, slowly but surely shaping his own style, unique in the way it makes filmmaking...
Posted by: Creativepool Editorial
Television has evolved quite substantially in recent years perhaps by necessity rather than by choice. The prevalence of the online space has meant the ‘old ways’ of television advertising simply don’t make sense anymore. This is...
Posted by: Creativepool Editorial
With over 30 years of experience under her belt, Sally Tarbit has seen all sides of the creative industries from every conceivable angle. In her current role as Director at The Team, she leads on brand activation, with a focus on campaigns and...
Posted by: Creativepool Editorial
An AutoCAD nerd at heart, Rebecca Christou's journey in the creative industry starts in a very far place from branding: the magical (and sometimes tough) realm of architecture. After meeting her now husband and business partner Mark, Rebecca went on...
Posted by: Creativepool Editorial
With a style between narrative and conceptual with some delightful surreal tones, Jeremi Durand walks a fine line between storytelling and visuals, bending the language of cinema to his will and the necessities of his stories. Jeremi won a Bronze in...
Posted by: Creativepool Editorial
What is the secret to becoming a successful Executive Creative Director? According to Tom Drew's old CEO Ben Fennel, you need to "turn around a big piece of business." Turns out Ben was right. Tom Drew is the Executive Creative Director of Wunderman...
Posted by: Creativepool Editorial
Heading the marketing division of an established brand such as AkzoNobel, Nuno Pena receives dozens of unsolicited emails every week - and they simply don't work. Across all of its brand portfolio, AkzoNobel's success is founded on creativity and...
Posted by: Creativepool Editorial
The easiest way to impress the Gaviscon brand? Show that you can 'get' them and what they do. For years positioned as leaders in the UK health sector, Gaviscon still has plenty of opportunities to pursue more growth and it won't be afraid of doing so...
Posted by: Creativepool Editorial
Mark Evans has been with Direct Line Group for nearly 10 years. In all his time working for the brand, he's had the chance to work on a number of campaigns and truly develop the voice of Direct Line - always working with bold, confident agencies from...
Posted by: Creativepool Editorial
The Annual 2021 winners have been revealed over summer, with some of the most exciting professionals in the history of Creativepool. Who are these amazing people and why do they represent the best of the best in the realm of creativity? Freelance...
Posted by: Creativepool Editorial
A guide to Art Director rates, with tips and advice from experienced professionals in the industry In the advertising world, Art Directors are the hand of creativity. They are responsible for what commercial campaigns look like, they oversee...
Posted by: Antonino Lupo
Based in Surrey, Andy Martin is a creative director/senior graphic designer who has been in the industry for over 22 years. After so long, you'd think anyone would start to lose their passion. Not Andy. Passionate as ever, developing his skills and...
Posted by: Creativepool Editorial
Of the many qualities that independent Brand & Design Director Jason Ford possesses, his no-nonsense attitude is certainly our favourite. As part of his job, Jason often receives long brief documents filled with "noise" that fail to reduce the...
Posted by: Creativepool Editorial
“Heavy is the head that wears the crown.” That’s the well-worn cliche that continues to hold billions back from greatness every single day but for some, the crown seems to fit pretty naturally. Such is the case with all the best...
Posted by: Benjamin Hiorns
As the Technical Director at Digitas UK, Kerry Dawes must always be on top of the new innovations and technology to ensure the organisation is moving with the times. No two days are the same in Kerry's role - which admittedly is something you can...
Posted by: Creativepool Editorial
Amstel is one of the largest beer brands in the international scene. Few will know, however, of its humble origins in 1870, and how it rose to such worldwide success. Fast forward over a century later and Amstel now stands for friendship and...
Posted by: Creativepool Editorial
How can you not love the Heineken brand? Apart from being one of the most popular brands of beer out there, the Heineken brand is famous for its own resilience and adaptability, always embracing change with open heart and trying to capture the love...
Posted by: Creativepool Editorial
From Cape Town to London, Illustrator & Art Director Justin Poulter has never given up on his ambitions and dreams of becoming an established artist in the creative industry. Some designers find inspiration by being exposed to a number of creative...
Posted by: Creativepool Editorial
Those of you not too familiar with the gaming industry might picture game development as the effort of a large team of programmers and artists, all working on a monumental interactive experience. Yes, that happens. But sometimes, it is just the dream...
Posted by: Creativepool Editorial
Creative Director David Joubert had his own share of successes and career experiences before landing at an independent agency in Sydney. Interestingly, the big advertising game could only interest him so much; it is that hunger and desire for growth,...
Posted by: Creativepool Editorial
When the pandemic hit, Steve Thone was one of the many creative professionals who were forced to move to a freelance life for a living. His resilience serves as a testimony to the strength of the overall industry - as well as a reminder of his own...
Posted by: Creativepool Editorial
Taking a look at the pictures below and throughout the piece, you wouldn't even imagine that Christine Serchia had no idea what an art director was, as she started in her former role for Cubitts. Clearly, she's a keen and incredibly focused...
Posted by: Creativepool Editorial
To Del Mak, choreography is much more than 'just' aesthetic moves. To Del Mak, choreography is a vision; an art that he wishes could be involved in the production process much earlier on, and much more than it currently is. Choreography is also...
Posted by: Creativepool Editorial
Martha Markovsky isn't one to stay put. Though she only claims to be a Senior Art Director on her Creativepool profile, the truth is that Martha is so much more and has so many interests ranging across a number of sectors in the creative...
Posted by: Creativepool Editorial
Reading a lot, setting up career goals, chasing the unexpected - this and more does Amelia Stevens to keep herself motivated on a daily basis. By her own admittance, Amelia believes she never really had a calling for what she wanted to do. All she...
Posted by: Creativepool Editorial
Where would we be without stories? Stories have the power to change minds, inspire creativity and drive change. In the hands of the right leaders, stories can change the world forever. The Writer's Group Creative Director Charli Nordone certainly...
Posted by: Creativepool Editorial
We are always touched by the strength and extent of the personal stories that lie beyond the foundation of an established charity. It was the case for Born Free a few weeks ago. Macmillan Cancer Support is no different. The organisation was founded...
Posted by: Creativepool Editorial
Late last year, the talented Zoe Mitchell was appointed Marketing & Growth Director at VaynerMedia London as part of a string of senior hires in the agency. Right off the bat, Zoe sounded confident and extremely well-immersed in her role - and the...
Posted by: Creativepool Editorial
Exactness and sketchiness - these the two main aspects that Creative Director Joe Blaxland loves to mix in his work. A highly organised creative professional and a clear lover of textures and colours, Joe works freelance while leading his own motion...
Posted by: Creativepool Editorial
If one were to ask how exactly André Felix got to become the Global Creative Director of WhatsApp, the man would probably say that it had nothing to do with himself. We beg to differ. Grown up in a Brazilian favela, André moved to the US...
Posted by: Creativepool Editorial
How do you make the jump from a car manufacturer to freelance filmmaking? Will Riddell, freelance director and producer, might know a thing or two about that. Having worked for some years in APA production, Will set up his own company in 2017 to...
Posted by: Creativepool Editorial
Resilience, hard work and an endless passion for design. These the ingredients that brought Vocabulary Director of Experience & Product Ana Nicolau to become who she is today - an accomplished leader and established woman in the creative...
Posted by: Creativepool Editorial
"We are design." This is the statement by which every member of the team at Greco Design lives. Where products, people, projects and content converge; where ideals connect and ideas come true. A great power. And with a great power... Gustavo Greco...
Posted by: Creativepool Editorial