Displaying 109 - 144 of 4132 results
We are genuinely struck by the humility of Richard Pearson. A caring teacher, a conscious professional, an experienced creative. Richard is the Creative Director of BJL and, even with all his interests and experience, he believes there is no way he...
Posted by: Creativepool Editorial
When it comes to inspiration, few things are as important as being able to remain open to new inputs. Creativity isn't always about doing something original. Sometimes, looking at work that has already been done can help you come up with new,...
Posted by: Creativepool Editorial
There's no doubting that the COVID-19 crisis is affecting several corners of the industry in more or less similar ways. A lot of professionals, even beyond the actual creative industry, are talking about one of the worst recessions of the past 100...
Posted by: Creativepool Editorial
Few professionals know the value of contrast like film director Brendan Beachman - and it's not just a simple word play. Brendan started as a production assistant right after graduating in film studies, then moved to be an office PA at a reality TV...
Posted by: Creativepool Editorial
What time is it? Design time. Challenge number three coming your way in the form of a more meaningful topic this month, centered around World Mental Health Day. As designers, we put so much time into making things that are either cool, fun, or that...
Posted by: Kevin Forister
Whether you are new to art direction or you've been a pretty polished designer for a while now, it's imperative that we don’t become stagnant (especially during this time) and continue to push our abilities forward. I'm throwing down a monthly...
Posted by: Kevin Forister
What educational requirements do you need to become an art director in the advertising industry? What should you major in? What are you expected to have upon graduation? What if you don't have the means to go to college? In this video, we explore...
Posted by: Kevin Forister
In today's inaugural episode of Call-A-Creative, our questions come to us from Junior Art Director, Cooper Epps, as we discuss feeling like imposters, when you should make your hobby the focus of your career, and striving to improve creatively. This...
Posted by: Kevin Forister
Team leaders have it the hard way. Experienced motivators, often capable mentors and managers of both time and people, they are responsible for making sure that everything remains on track, even if it means putting out fires here and there. Throw a...
Posted by: Creativepool Editorial
It isn't hard to imagine that most creatives struggle with overcoming their imposter syndrome. That feeling of being inadequate and just pretending to be creative bugs most of us, pushing us further down when we probably have all the qualities to...
Posted by: Creativepool Editorial
What even is an Art Director? That's the question I asked many current and past Art Directors in today's video and well... it's kind of hard to explain. The role is broad and multifaceted so summing up the job in a simple and concise way is kind of...
Posted by: Kevin Forister
Internal monologue has been a hot topic as of late so I thought I would share a glimpse into my brain and my thoughts while illustrating a poster of LeBron James. I discovered that my brain is a bit all over the place while designing but I'm sure I'm...
Posted by: Kevin Forister
In today's Creative Q&A, we jump into questions over self doubting your ideation abilities, what portfolio schools look for in new applicants, and how to prepare to break into niche markets. If you have questions of your own for an upcoming video,...
Posted by: Kevin Forister
How much money do you make as an Art Director in the advertising industry? This video is a simple aggregation of research, mostly made up of that sweet, fun statistical salary data from Glassdoor.com, Salary.com, and Payscale.com. If you're curious,...
Posted by: Kevin Forister
Today, I take a drive with my amazing girlfriend, Sierra Eidson, who became an Art Director in less than a year. Her story is that of a career change and searching for where you belong, moving from Account Service to Strategy and ending up as a...
Posted by: Kevin Forister
Okay, so this is a tough one for most people to be honest, but as a freelancer, this is very important. You don’t know when your next paycheque is coming in and have to do your own accounts. When you set up as a freelancer, you have three...
Posted by: Hashmukh Kerai
If you're starting from scratch with high hopes of becoming an art director in the ad industry and are willing to bust your ass for the next year to make it happen, this video is for you. I go month by month, curriculum style, in hope of providing a...
Posted by: Kevin Forister
Self-shooting director Noemi Hatala’s film, Where the Women Run the Nightlife, introduces the female club owners who manage four of the five major venues in Tbilisi, the capital of Georgia. It shows how they are encouraging self-expression and...
Posted by: Creativepool Editorial
Shane Matula reached out to me and asked how he can differentiate himself within his portfolio to stand out and get a job. Our goal? To critique his book and do just that. Let's roll up our sleeves, plant some seeds and try to help this farming...
Posted by: Kevin Forister
A guy named Jason Murray reached out with a collection of tools that I think would really help everyone out on this channel whether you are new to advertising or a seasoned pro. From inspiration to education and everything in between, this one...
Posted by: Kevin Forister
Things move fast in advertising. After writing a series of short stories to a creative director working on Unilever back in his hometown of Lisbon years ago, David Simoes managed to bag a meeting at the agency while looking for his first job. The...
Posted by: Creativepool Editorial
What do you do as an art director? It's a tricky question because each day is so different from the one before. So, without showing agency work and having to be extremely general, I sat down every day after work and answered the question: "What did...
Posted by: Kevin Forister
This week, we take a drive with creative director, Mack McCullough, as he dishes out advice and insight on how to get into the advertising industry. He also ventures through his journey from law student to copy crafter so... yeah... feel free to...
Posted by: Kevin Forister
According to Scotland-born and London-raised art director Stephen ONeill aka Type Chap, the two tips he’d give young creatives is to be witty and irreverent with their work. “Always have something in your portfolio that’s got a bit...
Posted by: Creativepool Editorial
As a writer with nearly 30 years’ experience (currently creative director at Jellyfish, and Copywriting, Branding and Tone of Voice trainer), let me tell you one thing: The words matter. Whether you write for the web, social, TV, film, the...
Posted by: Max
Do you have what it takes to be an Art Director? In this video we talk about the qualities you should probably have to enter a career in Art Direction. Get your checklist ready.
Posted by: Kevin Forister
Art directors in the ad industry (especially at your larger shops), communicate with a lot of people to get the job done. Let's go through the list of who they might interact with on a daily basis once they're out from behind the computer. This...
Posted by: Kevin Forister
It's time for my second Q&A over some questions around becoming and working as an Art Director. If you have a question you would like answered on an upcoming video, comment on the video! Thanks
Posted by: Kevin Forister
This week, we take a drive with a true super hero who crushes it inside and outside of work. Sherri Krekeler is a Group Creative Director, an inspiring leader, and an awesome mom of two. It was a real treat to gain her perspective and knowledge on...
Posted by: Kevin Forister
Today we take a drive with the head of the studio department at TracyLocke, Mark Van Duinen. We take on his journey and talk tech/general advice on breaking into the industry and staying there. His perspective is one that I truly admire as he has a...
Posted by: Kevin Forister
In todays video, we talk about some standard need-to-knows before going on your first photoshoot as an Art Director. We explore the process and dive into some tips that will hopefully help you before you land on set. Thanks for watching!
Posted by: Kevin Forister
One of our interns had to interview me for school so I went ahead and recorded it. Now, the audio is awful and the video cut out half way through the interview, but hey... screw it. Hope this Q&A provides some insight into the basic job description...
Posted by: Kevin Forister
Today, we critique the creative portfolio of a talented Illustrator by the name of Spencer Gabor. Please post any constructive criticism you might have for Spence in the comments of the video. On a side note, if you would like your portfolio...
Posted by: Kevin Forister
Today, we critique the creative portfolio of newly-hired Art Director Kevin Yurasovich. Please post any critiques you might have in the comments below. The more constructive feedback we can give Kevin, the better so please comment below the video to...
Posted by: Kevin Forister
For those freshly entering the industry, this video dictionary will help you speak the Art Director/Designer lingo necessary to sound like a pro on day one. This isn't your overly-exciting, conceptual and creative video but it is pertinent...
Posted by: Kevin Forister
As part of our "Brand Perspective" Annual 2018 judges series, meet Lisa Hogg. Tell us what you do for a living and who you work for? I am a Brand Marketing professional and currently am the EMEA Marketing Director for TOMS, based in Amsterdam. I...
Posted by: Heather Deacon