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Displaying 145 - 180 of 430 results

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Inspiration

Trailblazers: Creating a neutral setting with f+f architects

f+f architects are a Parisian architectural firm with a portfolio ranging from interior projects and furniture design, to large scale cultural facilities and urban planning. Their contemporary design approach derives context from physical, cultural,...

Posted by: Kate Lewin
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Leaders

Top 10 Account Wins of the Week

Creature/VCCP - Mission Foods Mission Foods in Europe has handed its creative account to Creature of London and media to VCCP Media after a competitive pitch. Creature of London won out in a competitive pitch run through AAR over Isobel and George &...

Posted by: Creativepool Editorial
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Leaders

Ocean Outdoor unveil Piccadilly Lights 4K digital transformation for 2017

Piccadilly Lights, the world’s number one advertising location in London’s West End, is looking set to undergo a significant transformation. Ocean Outdoor has won the contract to operate the central London landmark as part of a milestone upgrade...

Posted by: Creativepool Editorial
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Leaders

Matthew McConaughey is the highest paid Creative Director in Adland

OK, that headline might come across as a little bit clickbaity, but it's a pretty shocking statement that is not only true, but indicative of the way celebrity culture has managed to integrate itself within the advertising industry. Matthew...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

Chi&Partners - McVitie's/Godiva CHI & Partners has won the international advertising accounts for McVitie's and Godiva, fending off competition from MullenLowe London and Havas London in both pitches. WPP shop Geometry Global pitched for both brands...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Maxus - Perfetti Van Melle Perfetti Van Melle UK has announced the appointment of Maxus as its lead media agency. Maxus won the account following a competitive four-way pitch that included the incumbent agency. The account is worth £4 million...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

VCCPme - MacMillan Cancer Support Macmillan Cancer Support has announced the consolidation of their World’s Biggest Coffee Morning business into the VCCP Group, following a competitive pitch handled by creativebrief. VCCPme, the direct and...

Posted by: Creativepool Editorial
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Leaders

Broadband ad rules shift comes into force thanks to ASA

Changes to fixed broadband advertised price claims have come into force this week after the ASA (Advertising Standards Authority) signalled that transparency in broadband price ads must improve if advertisers are to be confident that their ads will...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Qantas, MetLife, Host & NatGeo

Houston Group - Qantas Australian national airline Qantas has been rebranded and its famous kangaroo icon has been redrawn as a simplified silhouette with no arms. Designer Marc Newson has led the project working alongside Australian consultancy...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Recipe - Blue Dragon Recipe has been awarded the Blue Dragon account following a competitive 3-way pitch. Recipe will be lead creative agency as AB World Foods embarks on a re-launch of the oriental food brand. Recipe are working with AB World Foods...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Absolut Vodka has appointed BBH London as lead global creative agency following a review. Sid Lee formerly held creative duties on the account and is believed not to have participated in the review. BBH London’s first effort will be an...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Cheil Spain - WiZink WiZink, the bank formerly known as BancoPopular-e, has appointed Cheil Spain as its first creative agency following a pitch. Cheil Spain beat a number of undisclosed agencies to win the business and will now work on all brand...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

McCann London – Cheapflights Cheapflights, the global flight search and travel deals website, has appointed McCann London as lead content agency to support its drive to accelerate its international brand profile. McCann has already worked with...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Tribal Worldwide London Tribal Worldwide London has announced the appointment of Andrew Liles to the role of Director of Technology, while Marie Bradley will head up Business Analysis; a brand new role and discipline within the agency. Liles joins...

Posted by: Creativepool Editorial
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Leaders

Rio Olympics 2016: The athletes and brands to watch

The games may be over, but the most decorated Olympians are now locked in a new competition - to win the big-name sponsorship deals which will pay the bills until Tokyo 2020. The UK doesn’t actually reward winners for their medals, and whilst...

Posted by: Kate Lewin
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Leaders

Top 10 Account Wins of the Week

MEC Wavemaker - Wilkinson Sword MEC Wavemaker has won the social media and content strategy for Wilkinson Sword’s portfolio of women’s shaving products in the UK. The agency won the business following a pitch against four undisclosed...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

FCB Inferno - Holland & Barrett Health food retailer Holland & Barrett International has added FCB Inferno to its UK agency roster. The majority of their spend will be placed with FCB Inferno who will support their shift to a more digital and...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

BMB - Hilton Hotels The BMB agency has been appointed by Hilton Worldwide to lead its social and content strategy across the EMEA region. The agency was appointed to the £9 million account without a pitch and has been tasked with assessing,...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

McCann London - Kew Foundation The Kew Foundation, the charitable arm of the world famous Royal Botanical Gardens Kew, has hired McCann London following a competitive pitch. The agency has been hired to support the charity’s fundraising...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

McCann Worldgroup - Alzheimer's Society Following a competitive pitch process, Alzheimer’s Society has appointed McCann Worldgroup for a fully integrated scope of work, with the objective to build the society’s brand and increase...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

Karmarama - Plusnet Plusnet, the award-winning Yorkshire based broadband provider, is launching a new brand campaign demonstrating Plusnet's “Can’t help but be helpful” brand positioning. The integrated brand and direct response...

Posted by: Benjamin Hiorns
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Leaders

Branding the Branders: How losing can be a catalyst

Losing a project with a long term client was great... Losing maybe overstating it somewhat - we were never really in the race. We weren't approached for a proposal and they went with a company recommended to them 'known for being specialists in the...

Posted by: The Big A
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Leaders

Top 10 Account Wins of the Week

BMB - Tapi BMB has won the advertising business for British flooring chain Tapi Carpets & Floors. BMB scooped the account after a competitive pitch. The pitch was handled directly by the client. BMB will now create a major advertising campaign...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Droga5 London - Glenmorangie Droga5 London has been awarded the global creative account for the Glenmorangie whisky brand. Amsterdam-based BSUR had worked with Glenmorangie, which is owned by Europe's luxury conglomerate LVMH, since 2013. BSUR did...

Posted by: Creativepool Editorial
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Leaders

Top Account Wins and Acquisitions of the Week

Yard - ROX Jewellery retailer ROX has selected technical marketing agency Yard to manage digital marketing for the rox.co.uk domain, commencing this month, with the project covering search, content, conversion rate optimisation and analytics. Yard...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

DigitasLBi - Kellogg's DigitasLBi has been appointed as the retained digital agency for Kellogg's across the EMEA region following a competitive pitch. DigitasLBi will now partner with Kellogg’s to develop and implement a category-leading...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Things Unlimited - Aussie Bodies Things Unlimited, the social first marketing agency owned by Creston Unlimited, has picked up the UK launch of Australia’s number one Lo Carb active nutrition brand Aussie Bodies. The agency won the business...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From the Ministry of Sound to the Peace Corps

Spin - Ministry of Sound Spin has created a surprisingly sparse new identity for the Ministry of Sound nightclub brand, which aims to highlight the spiky, irreverent qualities of the brand, while respecting its heritage and embracing its future....

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Karmarama - Confused In the first of four major wins this week, Karmarama has won the account for Confused.com, an ambitious brand in a competitive and highly creative sector. The pitch process began at the beginning of the year and was against...

Posted by: Creativepool Editorial
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Leaders

How coworking is disrupting office culture

Technology has played an important role in challenging the traditional concept of ‘work’. The internet, as well as the mobility enabled by laptops and smartphones, has created a nomadic workforce. Partly as a result of this shift, the...

Posted by: Canvas8
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Leaders

Top 10 Account Wins of the Week

Saatchi & Saatchi - George & Matilda Eyecare George & Matilda Eyecare has announced the appointment of Saatchi & Saatchi as its creative agency. In a major development for the industry, George & Matilda will bring a distinct range of eye-care...

Posted by: Creativepool Editorial
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Leaders

M&C Saatchi is our Agency of the Week

Coating everything in chocolate for Sydney's newest attraction Sydney’s newest attraction, The Calyx, opens its doors at the Royal Botanic Garden Sydney on 11 June 2016, forming the centrepiece of the Garden’s 200th Birthday. The Calyx...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Solve - V Foundation for Cancer Research Following a national agency search and competitive review, Solve has been awarded the account for The V Foundation for Cancer Research. Based in Cary, NC, The V Foundation for Cancer Research was founded in...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Possible - Specsavers Specsavers has appointed Possible, the WPP digital creative agency, to handle digital service design. The agency pitched for the account in March, with the work previously handled by Biglight. Recently iProspect won Specsavers'...

Posted by: Creativepool Editorial
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Leaders

Freelancing in the Creative World

More and more young professionals are going freelance with numbers of graduates increasing and job security after university looking less and less likely. Many new graduates cite control and flexibility as reasons for choosing a path in freelancing...

Posted by: Boox

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