Displaying 649 - 684 of 2919 results
Mobile advertising is fast becoming the rule rather the exception and one agency that knows this better than most is the Barcelona-based BcnMonetize. Founded in 2016, the leading mobile advertising agency helps businesses of all sizes generate ROI...
Posted by: Creativepool Editorial
Matt Hay, CEO at Bulbshare, on why gender-based marketing is fast becoming obsolete amid a new non-binary consumer landscape In the heyday of advertising, brands were clear about who they should market to. Things like cars, whiskey, cardigans,...
Posted by: Creativepool Editorial
Spencer Buck studied at the revered Somerset College of Arts & Technology before landing his first job at drink's packaging specialists Blackburn’s. Two years later, he left London and helped run a small creative agency near Bath with two of...
Posted by: Creativepool Editorial
How often have you found yourself being briefed ‘we want an attention-grabbing ad’? Clearly, advertisers want to catch the consumer’s attention, but surely they want to do more than just grab it? Just because an ad is seen, it...
Posted by: Creativepool Editorial
As creatives, people are always telling us to “think outside the box” but one eclectic group of individuals took the advice quite literally. Thought Boxes, you see, as as much an idea as it is an agency - a group of creative thinkers...
Posted by: Creativepool Editorial
Csaba Szabo boasts more than fifteen years of experience in scaling global software and technology companies. The current Managing Director of the EMEA region at digital media company Integral Ad Science, he has also worked as VP at Shutterstock and...
Posted by: Creativepool Editorial
There’s an adage in online media that you’ve probably all heard a thousand times before - “content is king.” But the thing is, content without context is just words and pictures. If content is king then context is...
Posted by: Benjamin Hiorns
This week, we’ll be getting to know George Wu - a London-based director and creative currently working as Design Director at Mother Design in London. Originally from Manchester and a graduate from Royal College of Art, her work spans across:...
Posted by: Creativepool Editorial
Multia is an Indian creative consultancy born in 2006. They are a forward-thinking agency that “have used the power of design to help brands stand out in the market.” Constantly experimenting with the most advanced technology in order...
Posted by: Creativepool Editorial
The Platinum Jubilee (or “platty joobs” as many have regrettably taken to calling it) is finally behind us and we can all get back to the important stuff like getting rid of Boris Johnson and struggling to feed ourselves. Yes, while it...
Posted by: Benjamin Hiorns
Just a few short years ago, QR codes were still seen as a novelty. We now live, however, in a society where over 90% of us own and use a smartphone and have access to the technology. With those sobering numbers, any advertiser would surely be...
Posted by: Benjamin Hiorns
For this week’s Company Spotlight we look beyond the UK and the US to an agency based in Venezuela; a country currently in the midst of a political humanitarian crisis. But they often say the greatest creativity thrives in times of...
Posted by: Creativepool Editorial
As part of our Getting to Know series interviewing some of the most interesting up-and-coming figures in the creative industries, today we spoke with Darius Dazhi Wang, a multidisciplinary designer living in NYC. Currently working as a Motion...
Posted by: Creativepool Editorial
The tech world has made some major strides towards gender inclusivity over the last decade. But the industry still has a long way to go if it’s to become truly reflective of the world in which we live. In order to do this, it’s important...
Posted by: Creativepool Editorial
The UK is experiencing its worst inflation in forty years. In a perfect storm of price hikes, rising interest rates, and stagnating wages, many of us are facing existential fears about our financial futures. Everyone is talking about the...
Posted by: Benjamin Hiorns
According to BCG Senior Partner and Managing Director Martin Reeves and Rhodes Scholar Jack Fuller, imagination is crucial for “seizing and creating new opportunities and finding new paths to growth.” Their Harvard Business Review book...
Posted by: The Darnell Works Agency
For this week’s Getting to Know, we’re talking to Benedict Buckland, the Creative Director at alan. the B2B marketing agency that's a part of Raconteur. Benedict’s career path is far from a conventional, having started at the tail...
Posted by: Creativepool Editorial
This week, we shine our company spotlight on Paul Crump, Co-founder and Creative Director at Fellow Studio. Fellow is a design studio that believes "effective design builds lasting connections and can tell your story and encapsulates your brand in...
Posted by: Creativepool Editorial
For this week’s member spotlight, we’re focusing on a freelance graphic designer and illustrator that’s managed to hold onto one client for almost 40 years. William Webb has worked on everything from mural painting and portraits in...
Posted by: Creativepool Editorial
We’re all for reinvention here at Creativepool, particularly when a late game lane change leads to more creative path. Izgi Yapici left a career in consultancy to literally go back to the drawing board and work her way up in the world of...
Posted by: Creativepool Editorial
Fraud. It’s the sort of thing prosperous and portly men in custard-stained three-piece suits commit. It’s the act of the corpulent quasi-banker and have-a-go crim with a knack for persuasion and loopholes. It’s grubby and...
Posted by: Creativepool Editorial
This week, we shine our company spotlight on a rather unique, LA and Amsterdam-based outfit that specialises in virtual installations and experiences. Active Theory is a “tightly integrated team of designers and developers” that recently...
Posted by: Creativepool Editorial
Making it easier to consume more sustainably is far from easy but changing why we consume requires us to unpick and then serve human motivation in new, more sustainable ways. So why do we buy? Obviously, sometimes we buy because we need...
Posted by: Creativepool Editorial
For this week’s company spotlight, we’re looking to the Midlands for a change and getting to know a little more about one of Creativepool’s top 20 marketing agencies. The Birmingham-based Big Cat is an agency of strategists,...
Posted by: Creativepool Editorial
Imagination is a wonderful thing. Without it, the creative industries would cease to exist and we’d be living in a world full of blank concrete slabs and beige uniforms. It’s also the name of a rather exciting agency with offices around...
Posted by: Creativepool Editorial
Retail e-commerce sales are set to hit an eye-popping $5.4 trillion by the end of this year; even so, many would be surprised to realise that the average conversion rate ranges between 1% and 4% for many industries. These statistics make it clear...
Posted by: Creativepool Editorial
Elon Musk - ask one person and he’s only a few steps removed from a “real life Bond villain” but ask somebody else and he’s basically the saviour of free speech. Indeed, according to market research platform Appinio, 2 in 5...
Posted by: Benjamin Hiorns
A branding and design studio that styles itself as a studio for “people who like their style with a side of substance,” Lark is a relatively young company but it’s achieved rather a lot in five short years. A small and nimble...
Posted by: Creativepool Editorial
An experienced creative director versed in advertising and design. Pieter Konickx comes from a background in graphic design but has spent his career elevating his skillset on broader capacities to allow him to climb the ranks within the industry....
Posted by: Creativepool Editorial
Imagine you’re leading a scrappy cleantech start-up. You’re equipped with a vision for a healthier planet, a groundbreaking innovation that’s ready to make an impact, and the engineering muscle to bring it to life. Your team is...
Posted by: Orange Bird
A 3D artist from Manchester, Alex Hindle divides his time between 3D character modelling for animation, 3D design and visualisation projects and animation work. From an early age, creating characters has always been a passion for him and that much...
Posted by: Creativepool Editorial
Swhype is a UK-based company that declares itself an “end-to-end” video agency - a video production company, animation studio and creative agency rolled into one. That’s a lot of hats to manage and we want know how they balance...
Posted by: Creativepool Editorial
Costanza Rossi is a rather fascinating individual who has fought hard for her creative spoils. Her career involved something of a baptism by fire, having moved from Rome to the UK with a very basic understanding of English and finding her first...
Posted by: Creativepool Editorial
Two years ago, this forecast of upcoming events became irrelevant, almost overnight. Since then, we have adapted - and now, rejuvenation is on the rise. Comparatively, we may go less often, stay closer to home, and spend more time phoning it in...
Posted by: The Darnell Works Agency
Whether you’re a freelance 3D artist, graphic designer, illustrator or writer - really, no matter your daily occupation, you will sooner or later be forced to measure your performance. Yes, the flexibility and freedom of freelancing are hard...
Posted by: Creativepool Editorial
With a Masters in Medieval Literature, Creative Director Clare Wilson is yet another proof that there isn't a fixed way to develop some explosive creative talent - and her work demonstrates this in the best ways possible. Clare has all the features...
Posted by: Creativepool Editorial