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Features

High anxiety on the high street. What is the future of retail?

References to the 'high-street' in political and sociological debate have been frequent for well over a decade now. Sadly, mentioning a problem frequently doesn't bring solutions. Many towns are plagued by empty retail units on their central...

Posted by: Magnus Shaw
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Advice

Opinions - What does the future hold for an old creative?

by John Fountain Like it or not, the industry we work in is youth biased. They don't tell you this when you first start out on your career, but the fact is, when you reach about 40 years of age the trajectory of your career will change. Unless you...

Posted by: Creativepool
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Technology

How the Internet of Things is making the world a better place

When Ericsson’s former CEO, Hans Vestburg, said in a 2010 presentation that the world would have 50 billion connected devices by 2020 (you can find a great list of the best 50 here), we all kinda knew The Internet of Things was headed somewhere...

Posted by: Kate Lewin
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Technology

Tech Tampons: Revolutionising the time of the month

Since ancient times, women have been using the same old products and techniques to manage mother nature’s monthly visit. We may be living in the noughties, but up until now our approach to female menstruation has been very firmly rooted in the...

Posted by: Kate Lewin
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Technology

The Independent closes its print editions to go online only

For some time, it hasn't been a question of 'if' but 'when' and 'who'. Well, now we know the answer. The Independent (and its Sunday title) is the first national UK newspaper to surrender its print edition and become a digital-only...

Posted by: Magnus Shaw
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Advice

How to... make yourself Recession Proof

Source This month’s CP Career comes from Source - a specialist recruitment business, dedicated to the digital, integrated and traditional creative communications industry. They work to support the needs of advertising, marketing and design...

Posted by: Creativepool
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Advice

Opinions - A wake-up call for copywriters

by John Fountain A few weeks back I was asked to do a stint as guest blogger for the writing agency Afia. Seeing as this is a first rate copywriting agency, and seeing as they think a lot about copywriting over there, I took the executive decision...

Posted by: Creativepool
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Trends

TEN Collection S3 Interview with Nik Ainley

What's super intriguing about Nik Ainley, half of July’s TEN design duo, is his background. Unlike the majority of those in the creative industry Nik was studying for a degree in physics when he discovered Photoshop, and quickly was hooked,...

Posted by: Fotolia
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Features

The future of retail: lessons from China

A market of extreme competition While America’s top 100 retailers account for approximately 40% of its retail market, China’s equivalent enjoy just 6.4% of total sales of consumer goods. What this means in practice is a market of...

Posted by: AKQA
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Features

3 things that will shape the future of ecommerce

It seems rarely a day goes by without the word 'ecommerce' coming up. The growing ubiquity of ecommerce in the UK (by 2023, it will have a predicted 97% penetration rate) - combined with the much-mooted “death of the high street” - means...

Posted by: Creativepool Editorial
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Technology

Smart speakers set to drive the future of e-commerce

Not too long ago, smart speakers such as Amazon Alexa and Google Home were there just as a nice to have in the corner of the room. They’d be great for playing the odd song when guests were over or proving a conversation point mid-argument. But...

Posted by: Creativepool Editorial
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Trends

The future of luxury marketing

Luxury, it’s big business. In 2018, the top 10 luxury brands were worth a combined £100bn, whilst the aggregate net goods sales of the top 100 luxury brands topped an eye-watering £165bn. Luxury is a long-term growth market....

Posted by: Woven Agency
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Features

New Blood winners predict the future of creativity

As one of the world’s largest student competitions, the D&AD New Blood Awards represent the best emerging creative talent from around the globe. Year on year, the winning work signals a promising, exciting future for our industry, so off the...

Posted by: D&AD
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Awards

Cannes Lions 2019: Future Lions winners announced

Future Lions, the official student ideas competition for the Cannes Lions International Festival of Creativity, has announced the winners of this year's run with three schools taking four trophies and Miami Ad School being named School of the...

Posted by: Creativepool Editorial
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Features

Scott Belsky on future-proofing creativity

In an era of technological disruption and breakthroughs like artificial intelligence (AI), creativity is more important than ever before. Not only does creativity ground us in our humanity, it is the human advantage. The largest companies in the...

Posted by: Creativepool Editorial
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Inspiration

Deep Dive: How New Media is Shaping the Future of Storytelling

On 26th July 2018, Creativepool and Jukin Media hosted a Deep Dive panel session into the impact of new media (user-generated-content) on the future of storytelling in advertising with Archie Tollast, Senior AD @ WCRS and representatives from the...

Posted by: Creativepool
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Features

The Future of VR & AR at VR World, London

By Suzie Ryan Two of our most enthusiastic techies – Hamzah Ghafoor, Creative Technology Lead and Stephen Beaumont-Adam, Senior Project Manager – head to VR World at Kensington Olympia to find out what augmented, mixed and virtual reality has in...

Posted by: Matter Of Form
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Features

The future of the agency model is the hands of the disruptrepreneurs

Eight years ago, Martin Sorrell pointed out how journalists like to pronounce things dead, even when they’re not. Sorrell was talking about the death of the advertising industry in general and the death of the holding company in...

Posted by: London Advertising
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Designing our future 'Life Facilitators'

Over the last half decade, we have seen some interesting shifts in the buying habits of people in privileged and developed markets. Notably a decline in the need for ownership in its traditional sense. With the vast majority of ‘things’ no longer...

Posted by: ECHO
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Features

Personalisation is the future of marketing

Recently in marketing, there has been a lot of talk about approaches that had fallen out of favour, such as podcasts and direct mailers, making a resurgence. Is it nostalgia that is turning agencies heads backwards? The changing economic and...

Posted by: ifour
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Features

The Future: Lifestyle Branding

Customers are increasingly pushing for more experiences - viewed as a luxury to share and embrace. Lifestyle brands need to give consumers bigger, better, bolder and more distinct experiences. Lifestyle branding is about: Storytelling and engaging...

Posted by: Noir Agency
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Trends

5 Models for the Future of VR Marketing

VR is the only medium, besides reality, able to create presence. It substitutes the physical world for a constructed (or recorded) one and fools the 3 “parts” of your brain to give you the subjective perception that you’re there....

Posted by: Somewhere Else
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Advertising

AKQA Announces Future Lions 2017 Winners

Global award encourages students to create tomorrow by going beyond the limits of today AKQA announced the winners of Future Lions, the official student awards at the Cannes Lions International Festival of Creativity. Future Lions attracted more...

Posted by: Creativepool Editorial
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Video Games

Visions in VR: What has E3 2017 told us about the future of VR gaming?

Considering what a big year it had last year, VR was remarkably thin on the ground at E3 2017. Yes, VR has been largely absent from the show floor, save for a few niche booths and afterthoughts. Now that the three main gaming headsets are out in the...

Posted by: Benjamin Hiorns
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Design

The Future-proof Furniture Designed to Solve Tech-related Daily Dilemmas

A vanity table optimised specifically for selfies and a rug that helps you avoid walking into walls while VR gaming were among the objects presented at this year's Milan Design Week by Singaporean designer Olivia Lee. They all formed part of her...

Posted by: Creativepool Editorial
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Features

Future Trends: Next-Gen Broadcast Technology and Consumer Electronics

The world of technology is constantly developing and we are charged with the task of staying ahead of the game in order to keep up with the latest trends in Next Gen broadcast and consumer electronics. As an industry that continuously encounters...

Posted by: The Crewing Company
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Events

AKQA Launches the 12th Year of Future Lions – Beyond

Announcing the 12th year of AKQA’s global student competition in collaboration with Cannes Lions International Festival of Creativity. This year, Future Lions is calling on enquiring minds without limit. Those who are willing to look beyond...

Posted by: Ian Wharton
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Design

The Sausage of the Future is explored at Milan Design Week

A molecular chef, a master butcher and a designer from the Swiss university ÉCAL will explore alternatives for future meat consumption with an exhibition of intriguing sausages taking place at Milan Design Week, which takes place from next...

Posted by: Creativepool Editorial

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