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Leaders

Marking 60 years since the first TV Advertisement

TV advertising might have been largely supplanted by online ads and social media in the last few years, but as long as television adheres to the same model (in others words, before Netflix-style streaming on-demand becomes the rule rather than the...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

Digitas LBi DigitasLBi, has announced Alvaro Cabrera as chief strategy officer for North America. In his new role, Alvaro will report to Tony Weisman, CEO of DigitasLBi North America. As CSO, Alvaro will work closely with CCO Ronald Ng, and global...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

WPP - Coca-Cola Coca-Cola has given its next big global campaign to three WPP agencies: Ogilvy New York, Sra Rushmore in Madrid and the minority-owned Santo in Buebos Aires. Wieden+Kennedy Portland, which helped to devise the long-running...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Ogilvy & Mather

Sending Eric Cantona across the English Channel for Kronenbourg Heineken has revealed the outcome of the #LeBigSwim digitally-led campaign starring Eric Cantona for its premium lager brand Kronenbourg 1664. The campaign from Ogilvy & Mather London...

Posted by: Creativepool Editorial
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Leaders

DDB New Zealand honours the original All Black Heroes

Steinlager, the classic New Zealand lager, launched an ambitious video this week that plays on the nation’s love of Rugby by telling the tale of their first ever international team. “Originals” is an underdog story from DDB New Zealand and...

Posted by: Creativepool Editorial
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Job Description: Brand Manager

Brand managers are concerned with creating a lasting impression among consumers and improving product sales and market share. This is achieved by making sure their organisation's advertising and marketing activities send out the right image. Key...

Posted by: Creativepool
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Leaders

Top Account Wins of the Week

Grey London - Tate Modern The Tate Modern gallery has appointed Grey London as its creative agency of record for Britain, Liverpool and St Ives galleries following a competitive pitch. The result of the process, which was run in-house and began in...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Droga5 Droga5 has announced its new head of Data Strategy, Andrew Tully. His position is effective immediately, reporting into Global Chief Strategy Officer, Jonny Bauer. Tully will work across all accounts at Droga5. Prior to joining Droga5, Tully...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

TBWA\Group Singapore – NTUC TBWA\Group Singapore has been appointed as the strategic branding and creative partner for both NTUC Enterprise Co-operative Limited (“NTUC Enterprise”) and NTUC FairPrice Co-Operative (“NTUC FairPrice”). Ara...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

A fresh face on the iPod Apple has officially revealed a brand new iPod Touch, and has also announced a gaggle of new colour options for the entire iPod line. We reported a few weeks back that the latest iTunes update leaked this information ahead...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

VCCPme - PDSA PDSA has awarded VCCPme its direct account following a competitive pitch, which was handled by the AAR. PDSA is the UK’s leading veterinary charity, with 51 pet hospitals and over 380 pet practices working tirelessly to provide...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

The Partners Brand consultancy The Partners, has appointed award-winning creative director Peter Henshaw as leader of creative for the agency’s Health Team. Peter will lead global relationships with Novo Nordisk, AstraZeneca, The International...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions Winners: Day 3

Leo Burnett Leo Burnett Worldwide won 10 Lions in total across the Cyber and Design categories yesterday, bringing its total award count to 54. Leo Burnett Buenos Aires won a Gold Lion in the Cyber category for the Samsung “Safety Truck”...

Posted by: Creativepool Editorial
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Leaders

Sir Terry Pratchett and Seth Rogan team-up to Fightback

Whilst beloved author and British institution Sir Terry Pratchett and professional Hollywood stoner icon Seth Rogan might not have a lot in common on paper, both have lent their support to a new campaign for Alzheimer's Research UK, which launched on...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

Apple Whilst not technically an Ad Land related news piece, this one is big enough news that we thought it was pertinent to at least include it somewhere. Sir Jonathan “Jony” Ive has been promoted to the newly created role of chief...

Posted by: Creativepool Editorial
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Leaders

Account wins of the Week

TBWA\Chiat\Day – Kenwood Vineyards TBWA\Chiat\Day has been named agency of record for Kenwood Vineyards, a brand that was acquired by wine & spirits leader Pernod Ricard USA last year. The agency was appointed to help lead a re-launch of the brand...

Posted by: Creativepool Editorial
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Leaders

Wonga rebrand spearheaded by StartJG

Following the introduction of new legislation for short term loans, annual losses of £37.3 million, and a festering reputation as a daylight robber, the loan company Wonga has rebranded and repositioned itself as a more “Responsible and...

Posted by: Creativepool Editorial
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Leaders

The Black Cab Interviews present Neil Christie

Neil Christie, Managing Director at advertising agency Wieden + Kennedy London talks to Creativepool in the Ubiquitous Black Cab about management style, pitching to new clients and how to successfully apply for jobs. Wieden + Kennedy has eight...

Posted by: Creativepool
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Job Description: Advertising Account Executive

Advertising Account Executives are usually employed by advertising agencies. Over two-thirds of advertising staff are based in London, but there are employers in cities across the country. Agencies vary in size. Almost half employ fewer than 20...

Posted by: Creativepool
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Leaders

Account Wins of the Week

Albion – Wahanda Wahanda; the online marketplace for booking hair and beauty treatments, has appointed Albion as it retained agency. The relationship kicked off earlier this week with a fully integrated campaign to raise awareness of the Wahanda...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

TBWA\Chiat\Day LA TBWA\Chiat\Day LA has announced Renato Fernandez as Worldwide Creative Director at the agency, with responsibility for the Gatorade brand. Previously Creative Director for Gatorade in the U.S., Renato's promotion extends his role...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Digitas Lbi/Samsung Europe Samsung Europe has appointed global marketing and technology agency DigitasLBi as its European digital content partner agency. The appointment follows a competitive pitch against a shortlist of PR, content and digital...

Posted by: Creativepool Editorial
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Leaders

Is social media making bullying acceptable?

It could be argued we might all benefit from a little digital detox, and TV presenter Sue Perkins has announced she's going to be spending some time away from Twitter. Unfortunately this isn't a lifestyle choice. She's actually been forced off the...

Posted by: Magnus Shaw
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Leaders

Hires of the Week

TBWA\Chiat\Day New York This week, TBWA\Chiat\Day New York appointed former Saatchi & Saatchi NY EVP Rodes Ponzer as Global Brand Leader on the Accenture account. The agency has also hired three new Group Account Directors: Carrie Lipper to lead the...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week

Havas Media Group Havas Media Group has announced the appointment of Damien Marchi as global head of content. This news follows the Group’s recent launch of the Global Music Data Alliance with Universal Music Group and its partnership with...

Posted by: Creativepool Editorial
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Leaders

Ogilvy & Hogarth join forces

Yesterday, Ogilvy & Mather announced an exciting partnership with Hogarth Worldwide, their sister WPP company. H&O (Hogarth & Ogilvy) is a new company, a joint venture between the two power houses that brings the resources and technology of the...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week

Havas Worldwide Havas Worldwide has announced Coral Garvey as head of art for the New York office. In her new role, Coral will collaborate with senior leadership across the agency's portfolio to ensure Havas' creative offering is best in class....

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week: Part 2

72andSunny - Adidas Adidas has announced a new partnership with 72andSunny to lead its sport campaigns. The agency will lead creative for Adidas Sport Performance, with responsibility for brand-level global campaigns with a strategic focus on...

Posted by: Creativepool Editorial
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Leaders

Apple Store overhaul on the cards

The minimalist Apple Store design is set to get a major overhaul by senior vice president of design, Sir Jony Ive. The redesign comes at a time when the company are poised to launch their new Apple Watch, and when there is rife speculation about...

Posted by: Benjamin Hiorns
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Leaders

Business Roundup

TGI Fridays American restaurant chain TGI Fridays has chosen two agencies to manage all of its future digital marketing efforts. Made Movement will become the company’s new digital, creative & technology agency of record and will be...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

McCann Worldgroup McCann announced this week that it has named Eric Silver as regional chief creative officer for North America. He joins McCann from his own independent agency, Silver+Partners, where he has served as chief creative officer since...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

CP+B Former TBWA\Chiat Day CD Gustavo Sarkis, was appointed this week as executive creative director of CP+B Miami, where he'll lead creative on all accounts. The native Brazilian began his career in advertising at Almap/BBDO São Paulo where he...

Posted by: Creativepool Editorial
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Leaders

Major managerial shake up at Ogilvy & Mather India

Yesterday, a new management structure was announced for Ogilvy & Mather India, which will be effective from the 1st of March. Amongst other moves, the restructuring will see Kunal Jeswani promoted to CEO and Hufrish Birdy to CFO. According to Ogilvy...

Posted by: Creativepool Editorial
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Leaders

Let's push the envelope to reach out and touch base

I rarely, if ever, blog about television programmes I happen to like - largely because it would be a bit off-brief if I did. This is, after all, a blog that is specifically supposed to appeal to Creativepoolers, with features, advice or opinions on...

Posted by: Ashley Morrison
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Leaders

BHF and Alphabetical heart a good GIF

The British Heart Foundation (BHF) recently hired the creative graphic design studio Alphabetical to design a new “Self-care” pack to help teenagers manage their heart conditions. The “Transition Pack” is aimed towards 12-19...

Posted by: Creativepool Editorial
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Leaders

The Brave Brands of 2014

The brand spanking new year gives us a chance to look back at our Brave Brands of 2014. Exclusive and prestigious, Brave Brand status is given to the brands that successfully break through the white noise to make a statement. It’s about stepping...

Posted by: bluemarlin

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