Displaying 1 - 36 of 9299 results
I have never received even one hour of training in photography, web design or programming and I make my living out of putting the three together. Creativepool caught up with Henry at Tower Bridge to talk about a lack of training, dodgy ankles and,...
Posted by: Creativepool
Tim Leary famously referred to virtual reality (VR) as "LSD for the 90s". And after my recent trip to the Virtual Cinema at SXSW, it became obvious why. Up until now, VR for me, had been a pretty shallow experience, rather like a ride on Space...
Posted by: Russell Schaller
Passion Animation Studios and Gorillaz continue their groundbreaking partnership in collaboration with Google Spotlight Stories with the release of a six-minute Jamie Hewlett-directed epic animated VR film, featuring four tracks from the animated...
Posted by: Creativepool Editorial
Avios and British Airways are launching a new virtual reality campaign to encourage people to collect Avios when booking flights to Madrid with British Airways. The campaign features a 360 degree VR video allowing users to visit the city from the...
Posted by: Creativepool Editorial
Goodby Silverstein & Partners (GS&P) have introduced a new ad campaign for Cisco dubbed the “Space Hotel.” The new campaign, featuring a 360 video virtual tour and product demo documentary, illustrates how Cisco Spark’s bold...
Posted by: Creativepool Editorial
“No kitchen too small for a dishwasher.” That’s the mantra Finish is working from with its new digital platform, produced in collaboration with Bosch. The platform in question is a fully immersive 360 degree experience that takes...
Posted by: Creativepool Editorial
Virtual Reality. The term itself might cause dreaded flashbacks to the early 90's, when many developers were convinced it was the future of home entertainment. With its vague, wonky textures, gigantic, ugly headsets that would give even Hulk Hogan...
Posted by: Benjamin Hiorns
If you thought the bog-standard former Love Island contestants and overly enthusiastic gamers that make up so much of the influencer space were bad, you ain’t seen nothing yet. This year, with AI entrenched in our culture in a way that would...
Posted by: Benjamin Hiorns
For years, influencers have taken social media by storm, endorsing brands, leading lavish lifestyles, and accumulating massive followings. As the AI craze continues to gain momentum, however, influencer culture has now been drawn into its embrace...
Posted by: Benjamin Hiorns
Virtual production has arrived with a bang. Big name producers - most famously for The Mandalorian - are filming with huge state-of-the-art LED walls as virtual backdrops, instead of going out on location. But you don't have to be Disney to create...
Posted by: We Are Tilt
We have all witnessed the digital advancement prevailing in the real world. The near future is supposed to be a lot more technologically advanced. It’s because the technology of the Augmented and Virtual world has been applied to both science...
Posted by: fourthedesign 3d Visualization Animation- Multimedia design
As the Metaverse continues to evolve and take shape, retail brands and their creative leads, directors, and managers should be embracing early adoption to grab the opportunities this next-level, web3 presents. But as the shapeshifting Metaverse...
Posted by: We Are Amnet
Beer is my weakness. It always has been. My father worked for a brewery when I was young and my mother would dry the leftover hops and hang them in the kitchen, so that very specific, slightly earthy aroma has been a part of me for as long as I care...
Posted by: Benjamin Hiorns
The marketing industry is always evolving and, as a result, the average consumer expects more and more each year. Every day, a new idea is put through its paces to entice customers and encourage them to make a purchase. The brands that refuse to...
Posted by: Creativepool Editorial
In 2021, amp predicted a rise in investment in audio branding and audio-focused content. As many brands shifted to more immersive digital storytelling and e-commerce, the role of sound in branding across all industries has significantly changed. New...
Posted by: Creativepool Editorial
Imagination prides itself with the quality and craft of its virtual production processes, and once again the team has gone the extra mile with a new campaign in partnership with Epic Games. Powered by a MegaGrant from Epic Games, Imagination...
Posted by: Creativepool Editorial
Imagination Creative Director, Tony Currie and Digital Production Director, EMEA, Paul Marsden, take us behind the scenes of our latest ground-breaking work with Epic Games’ Unreal Engine. Below, they talk us through the creative process of...
Posted by: Imagination
As we move towards a new normal of hybrid workforce and increasingly virtual environments, pitches also move to the virtual scene and agencies will soon be required to up their game in a yet fiercer and more competitive environment. When you look at...
Posted by: Creativepool Editorial
There’s little doubt that the pandemic has fuelled the adoption of virtual experiences across the retail sector. From clothing to eyewear, furniture to beauty, there are few categories that haven’t ventured into AR, VR, 3D, Gaming,...
Posted by: Creativepool
"We are design." This is the statement by which every member of the team at Greco Design lives. Where products, people, projects and content converge; where ideals connect and ideas come true. A great power. And with a great power... Gustavo Greco...
Posted by: Creativepool Editorial
When the whole office remains shut down due to COVID restrictions, you have two options: you wait and hope the webs won't become too ominous before you come back, or you build a gigantic Tamagotchi to welcome everyone back in the office when the time...
Posted by: Creativepool Editorial
Every year, the highly anticipated Christmas advertisements mark the start of the festive season. As in previous years, the Christmas ads in 2019 follow the same generic theme of an emotionally-driven story where the public falls in love with the...
Posted by: Creativepool Editorial
Activists, trendsetters, mummy bloggers, Youtubers, pet influencers, unboxers and Instagrammers. Everywhere you look on social media there is someone trying to steer your choice for your next purchase, be it a snack, trainers or a new car. But what...
Posted by: ifour
Opinion by Sol Rogers, CEO & Founder of REWIND A common criticism of VR is that it is isolating. While VR will always separate you from the real world, it can and will bring people together to communicate, experience, and play in a truly memorable...
Posted by: Magnopus
Advertising agency TBWA\Khanga Rue has launched a free 12-class series on entrepreneurship for young people in Tanzania called “Noa Ubongo” or “Sharpen Your Brain” in Swahili. The programme will be disseminated on social media...
Posted by: Creativepool Editorial
As Usain Bolt prepared to run his last ever 100m race, CURB, the creative technology and innovation arm of CSM Live, delivered state-of-the-art projections for Virgin Media to mark the occasion. Bolt, who has been a Virgin Media ambassador since...
Posted by: Creativepool Editorial
Stamp Productions, a leading independent sport content production company, has been commissioned to produce the historic behind-the-scenes feature length documentary, of the 2017 British & Irish Lions Tour to New Zealand this summer. The Stamp...
Posted by: Creativepool Editorial
In a world where we are constantly on our smart phones or absorbed in screens, most people will admit to those times of being distracted when walking down the street, and not looking up from our phones when we cross the road. Each year 4,500...
Posted by: Creativepool Editorial
Halifax has collaborated with Greenhouse GroupM and the contextual advertising specialists at Kinetic to create a mobile-interactive Thunderbirds-themed game as part of a wider campaign to reach those people who aren’t ordinarily engaged with...
Posted by: Creativepool Editorial
The Super Bowl is a little over a week away and ad land is building up with typical gleeful abandon for its biggest night of the year. I've always struggled to enjoy American Football to be brutally honest. The immediacy and skill appear lost in the...
Posted by: Benjamin Hiorns
There is currently a great deal of fascination, curiosity and temptation with the new opportunities for communication and storytelling presented by developments in Virtual Reality and Augmented Reality. In its very first use, moving image, was in...
Posted by: Radley Yeldar
Karmarama has created a new integrated brand campaign for CoppaFeel, the breast cancer awareness charity for young people between 18 and 24. The campaign aims to raise awareness of lesser known signs of breast cancer, and to inspire young people to...
Posted by: Creativepool Editorial
Bjork, the technology obsessed artist, surprised nobody when she decided to cast her net into the grand expanse that is the world of virtual reality. What is surprising, however, is how vulnerable and intimate her first major furore into the art-form...
Posted by: Creativepool Editorial
At the bus stop this morning on my way to work, 4 out of the 6 people waiting were on Pokemon GO. Crazy right, over 65% were playing it right there in that very spot and that particular time. - I’ve never experienced anything like this...
Posted by: Tom Sharman
Stuart Waplington, CEO of Happy Finish, had only been in Cannes for 12 hours but stopped by to see Michael Tomes, founder of Creativepool for a quick Poolside chat before heading off for his evening. Happy Finish is one of the new purveyors of...
Posted by: Creativepool
Google struck digital gold with their Chrome Experiments, which showed off the cool things you can pull off with little more than a simple Web browser these days. A new collection launched yesterday, however, adds a new edge to the JavaScript hacks...
Posted by: Creativepool Editorial