Displaying 505 - 540 of 2933 results
In a world where thousands of companies are being born every day, the power of a strong brand has never meant more. There are, of course, always those legacy brands whose popularity will ebb and flow with changing cultural whims but for some brands,...
Posted by: Benjamin Hiorns
If the recent Willy Wonka spectacle taught us anything it’s that relying too heavily on AI for anything at this point is a fool’s errand. However, while there are significant drawbacks to using too much AI in a creative capacity, when it...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? In one word: Hectic! I’m the Managing Director for Majar Group - a talent solutions business in the creative, digital, and tech space, formed from the merger of Major Players...
Posted by: Creativepool Editorial
How did you get into the industry? I got into the industry through university where I had my first photography classes. Before that, taking pictures was just my hobby. In 2020 I left my hometown and I moved into London, where the whole story...
Posted by: Creativepool Editorial
We caught up with Studio Miko Co-Founder and Creative Director Alistair Millen this week to talk the enduring value of design in a “do it yourself” world. How was your company born and where are you based? Both Laurence, co-founder, and...
Posted by: Creativepool Editorial
FutureBrand - the brand-led business transformation company that has helped transform household names such as American Airlines, Sanofi, McDonald’s, NatWest and Barilla - has appointed Lauren Maynard as its new Global Chief Growth Officer. In...
Posted by: Creativepool Editorial
Sister Mary, a new strategic design agency founded by Leigh Chandler, has unveiled the design for a limited-edition run of intricately designed votive candles. The client? Leigh herself. Leigh, whose 20 year career has seen her design for major...
Posted by: Creativepool Editorial
The creatives industries are often seen as a young person’s game, where fresh ideas and innovative approaches are valued over experience and wisdom. However, this perception overlooks the benefits of having a diverse range of ages in production...
Posted by: Benjamin Hiorns
Diversity is more than just a buzzword to be wheeled out every time you need to prove how “progressive” you are and it’s time all creatives sat up and took note. The clarion call has been ringing out for years now but from film and...
Posted by: Benjamin Hiorns
Throughout my career as a sound designer, I've witnessed rapid changes in the audio landscape. As I reflect on this, I realise that there has never been a better time to work in audio. Radio listenership is currently at an all-time high, podcasts...
Posted by: Chris Turner
Amy Still is Founder & CEO at Whisk. With over 15 years of experience in digital and social-first advertising, she’s witnessed the shift from mass broadcast platforms to niche community-driven spaces, where people seek more authentic and...
Posted by: Creativepool Editorial
Doppler & Dubbs covers the entire range of the sound postproduction process and have over 40 years years of industry experience to draw from. Working as a team, their skills cover the entire array of the sound post and music production processes...
Posted by: Creativepool Editorial
How did you get into the industry? It was actually by accident! Many years ago I was diagnosed with ME/CFS and found that I went from being an energetic person to one who was effectively ‘marooned’ at home. As I had always been artistic...
Posted by: Creativepool Editorial
With Artificial intelligence (AI) and its effect on the creative industries at the forefront of current debates, this article aims to take a step back to approach this complex but increasingly pertinent relationship from an angle that hasn’t...
Posted by: SphereTrax
Tell us a bit about your role! Is there a “typical” day? I’m based in Boston, and I generally start my workday rather early, by checking in with our Zappi teams in Europe. We begin each day with a daily virtual stand-up in our...
Posted by: Creativepool Editorial
How did you get into the industry? After Uni, I worked a bit as an editorial illustrator for some sports magazines in Milan, when illustrators were still painting with brushes on paper - but was not the ideal scenario for me as I have always been...
Posted by: Creativepool Editorial
Seymourpowell has recently collaborated with renowned Swiss chocolate brand, CAILLER, to completely rebrand its heritage chocolate collection. With a particular focus on premiumisation, the rebrand aims to rejuvenate CAILLER’S product range and...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? My role as Director/Head of Production at Solarflare is very varied, so as cliche as it sounds no two days are the same. That said, I typically search for inspiration each...
Posted by: Creativepool Editorial
In case you’ve missed it: the Stanley water bottle is having a cultural moment. It’s almost impossible to get online without seeing the Quencher H2.0 on your feed: pastel-coloured and possibly nestled in a matching carry case. The hashtag...
Posted by: Novagram
In today's world of information overload and high competition, creating effective and audience-engaging content becomes a necessity for any business or creative professional. Trends in content creation provide marketers with new ideas and tools to...
Posted by: Taker | Maker
Have you ever found yourself in the situation of a flight getting canceled? It’s frustrating and a hassle when you have places to go. Like Brussels Airlines, it is known for its affordable flights but sadly prone to cancellations. Here’s...
Posted by: Creativepool Partner
The world of advertising has always stood on unstable ground, such is always evolving nature of the creative landscape. However, this year promises to be a particularly lively one, as the dynamics of technology, culture, and economics start to...
Posted by: Benjamin Hiorns
How did you get into the industry? I never planned to go into copywriting, but I did a few internships in the writing and creative space through university, then after I graduated with a degree in English, I was a bit unsure of what was...
Posted by: Creativepool Editorial
Looking for creative careers in gaming? The gaming industry has plenty of roles for those with artistic talent who love creating games. This article will introduce six exciting careers, from game artists to game...
Posted by: Creativepool Partner
With 20 years of experience leading innovative technology projects for companies like R/GA, Havas and Huge, teaching as adjunct professor at NYU and Parsons, and serving as jury president at the Cannes Lion International Festival of Creativity, Marc...
Posted by: Creativepool Editorial
This week, we spoke to Dave Allen, Founder of “independent purpose-driven transformation consultancy, Brandpie. How was your company born and where are you based? Brandpie was conceived in the summer of 2008 and launched in December 2008....
Posted by: Creativepool Editorial
So, what is a brand, and why is having a distinct identity so important? Marty Neumeier helpfully defines a brand as ‘a customer’s gut feel about a company’. It’s a simple definition which rightly expresses that a brand isn’t just a logo...
Posted by: Catch A Fire Agency
There are so many benefits to the freelance lifestyle; the freedom, the flexibility, and the fact you don’t really have any one to answer to (besides your clients, of course) are all right up there. Ask anybody that’s been freelancing for...
Posted by: Benjamin Hiorns
How did you get into the industry? I started making films when I was quite young, maybe 10 or 11 years old. A neighbour worked at an adult education centre in Peckham and could borrow a VHS camera they had there for me and a few other kids on the...
Posted by: Creativepool Editorial
Argggghhhh. AI is coming and it’s going to eat your job and then maybe your head. Have you been hearing this lately? Freelancers have seen less interest and income since the launch of ChatGPT as the FT and Chamath highlighted the other...
Posted by: Multivitamin Studio
There’s something quietly Dickensian about the term “cost-of-living crisis” that’s given the news over the last few months a surreal air of uncanniness, at least in the UK. The concept that so many of us, even those such as...
Posted by: Benjamin Hiorns
A new year often brings with it a chance to sweep the slate clean and make healthier choices when it comes to the work we accept and the work we don’t. Indeed, it could be argued that the perpetual curse of the freelancer isn’t so much...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? As the head of a brand experience agency, it's a blend of jumping into new business meetings, hashing out creative strategies for ongoing projects, and throwing in some...
Posted by: Creativepool Editorial
Carwow, the online car marketplace has unveiled a full rebrand led by branding agency, Ragged Edge, as it strategically repositions itself as the car-changing marketplace for life-changing moments. Set around the insight that it’s often...
Posted by: Creativepool Editorial
As the year starts to wind down and we take stock of what we achieved (or didn’t achieve) over the last 12 months, it’s only natural to start asking what we’d have done differently if we could do it all over again. Well, thankfully...
Posted by: Benjamin Hiorns
How did you get into the industry? An opportunity came up when we were hired by an agency to tackle a challenge deemed impossible by a competitor. The task was to execute an Augmented Reality for Web campaign (without the need to download an...
Posted by: Creativepool Editorial