Displaying 1 - 36 of 116 results
While much of the online discourse this year has surrounded the rise of AI and its increasing relevance, social media remains the engine that keeps the fires of the internet burning. Of course, AI will shape the future of social media but how and why...
Posted by: Benjamin Hiorns
Indeed, the global matching and hiring platform, recently unveiled its new “The World Can Work Better” brand vision with an international advertising campaign amplifying how better work leads to better lives. The campaign is the first...
Posted by: Creativepool Editorial
Politics is a dirty business, particularly when bloodshed is involved. The atrocities currently raging in Israel and Gaza are beyond comprehension for many of us in the western world and, while our first instinct might be to send aid and...
Posted by: Benjamin Hiorns
Iris Worldwide has revealed its new campaign in partnership with BRITA against single-use plastic bottled water marketing. A must-have for athletes…or the most natural beverage on the planet - Big Water marketing has turned the plastic...
Posted by: Creativepool Editorial
For a very special company spotlight feature this week, we sat down with Bickerstaff CEO Veronika Selega, Creative Director Ilia Anufrienko and Senior Copywriter Andrii Bezliudnyi to discuss the challenges of working in war time and how creativity...
Posted by: Creativepool Editorial
It’s 2023 and the events industry is still struggling with inclusion. Diversity, accessibility and inclusivity may seem to be on everybody’s lips but speaker lineups continue to feature the same set of perspectives and event environments...
Posted by: Creativepool Editorial
The old adage goes that there’s no such thing as bad publicity - but this is a very old saying, and its originators failed to live to see the year 2023. That’s probably a good thing, as the last 12 short months could have spelt the...
Posted by: Benjamin Hiorns
2022 will forever be remembered as the year the Queen died and the year Vladimir Putin cemented himself as “Hitler 2.0” by invading Ukraine. But, as if often the case, a lot of good still managed to squeeze its way out of the muck and the...
Posted by: Benjamin Hiorns
2022 has been quite a year for social media platforms with the likes of TikTok booming and Twitter facing uncertainty following Elon Musk’s takeover. Hayley Jones, the Head of Social at The PHA Group has shared her thoughts on this year in...
Posted by: Creativepool Editorial
It takes quite a lot of confidence to name an agency after yourself. But GLOCK founder and CEO Carsten Glock certainly doesn’t come across as arrogant. Indeed, he never even set out to create an agency at all. But how did he get there and where...
Posted by: Creativepool Editorial
Was there ever really any doubt about who would be taking home the keys to number 10 this afternoon? No. The ink has been drying slowly for the last month on the Liz Truss bid for ministerial supremacy so the hundreds of news pieces that...
Posted by: Benjamin Hiorns
Back in April, the V&A Museum launched a campaign created by adam&eveDDB to champion the belief that creativity is what makes us human. The campaign promoted the V&A’s permanent collection and encouraged the public to explore the abundance of...
Posted by: Creativepool Editorial
There’s an adage in online media that you’ve probably all heard a thousand times before - “content is king.” But the thing is, content without context is just words and pictures. If content is king then context is...
Posted by: Benjamin Hiorns
Until recently alcohol-free beer was seen as something of a joke and there was a definite and unnecessary stigma attached to it. But over the last few years there’s been a genuine concerted effort towards creating decent alcohol-free beers that...
Posted by: Creativepool Editorial
Voltarol recently announced the launch of its new campaign “More than Movement” to promote the brand in partnership with Channel 4 and GAY TIMES. The partnership, brokered by Publicis Media’s platformGSK and Publicis Media Content,...
Posted by: Creativepool Editorial
For this week’s Getting to Know, we’re talking to Benedict Buckland, the Creative Director at alan. the B2B marketing agency that's a part of Raconteur. Benedict’s career path is far from a conventional, having started at the tail...
Posted by: Creativepool Editorial
A fixation on youth is endemic in advertising, with the fetishisation of bleached blonde locks, smooth bronzed skin and chiseled jawlines almost as old as the medium itself. But while there have been great strides made in recent years to diversify...
Posted by: Creativepool Editorial
James Keane is a man with some serious acumen in the world of advertising. With a background working for top flight agencies like J Walter Thomson and The & Partnership (CHI) as well as digital shops like Skive and design studios like Stylorouge, his...
Posted by: Creativepool Editorial
While 2021 is almost history, I hope you are ready, willing, and able to celebrate the best days yet to come. Are you focused on sharpening your skills for the new year ahead? If so, some of the world's most elite organizers are preparing to unleash...
Posted by: The Darnell Works Agency
Executive Producer Gemma Conway believes in hard work as much as in embracing one's own differences. Now living and working as part of a world in which no two days are ever the same, Gemma started from much humble beginnings - "a Media degree from a...
Posted by: Creativepool Editorial
It appears that only an incredibly small portion of Fortune 500 companies believe that they should focus on making profit and their actions, rather than social goals. Of course this is far from being negative. Such shift in perception heralds an era...
Posted by: Creativepool Editorial
Typography is the art of arranging text in a way that makes it not only legible but aesthetically pleasing. It involves font, structure and overall appearance, and works to catalyse a specific emotion in the reader. It brings the text to life and the...
Posted by: Creativepool
In 2015, nearly 40% of the UK’s self-employed workforce did not file their taxes by the HMRC deadline. That accounts for over 890,000 freelancers in the UK, who all faced a £100 late fee. The mere thought of taxes is often nightmare fuel...
Posted by: Antonino Lupo
The executive creative director (or ECD) is the head honcho as far as the creative team is concerned. The person behind the curtain engineering the creative identity of a company and facilitating the adoption of that identity throughout all media...
Posted by: Creativepool
Events always have been and always will be an incredibly important part of the creative industries and Events Designers are the ones working behind the scenes to bring events to life. If you’ve ever found yourself at an event where you were...
Posted by: Creativepool
A design manager is employed to lead numerous design-related tasks. These may include web design, product development, advertising or general creative roles. These individuals can be employed in construction, in graphic design firms, in the...
Posted by: Creativepool
On the 24th of June, just around one week ago, the UK advertising industry suffered a rather hard blow by the hands of the government. It has been confirmed that, starting by the end of 2022, further restrictions will be applied to HFSS...
Posted by: Antonino Lupo
A Design director bridges the link between creative employees and management. A senior role for leaders with a proven track record of effective communication, innovation, and high-level design problem-solving, design directors ensure that all...
Posted by: Creativepool
The Creative Team in the advertising, digital or marketing sector is responsible for generating attention-grabbing ideas that will entice the consumer or target audience. Members of the team work together to develop conceptual campaigns designed to...
Posted by: Creativepool
Design guru. Master mediator. Highly skilled multitasker and delegator. A good Creative Director is all these things and more. They are the calm head on top of the creative shoulders that bring focus and identity to a company. Job description,...
Posted by: Creativepool
We have all been witnesses to what a global pandemic was able to do to the entire creative industry. As we are just about getting ready to enter a new normal, it is now more important than ever to support young creatives in these challenging...
Posted by: Creativepool Editorial
Some of you may remember the stunning #Wombstories campaign from some time ago - a bold, incredibly compelling campaign to tell untold stories about women's bodies. Back then, we at Creativepool praised the beauty of those animations and the level of...
Posted by: Creativepool Editorial
Back in 2015, Maurice Mikkers made an interesting discovery: different emotions lead to different kinds of tears. A tear of pride has a different composition compared to one of heartbreak, love, sadness and so on. So at some point last year, as the...
Posted by: Creativepool Editorial
We can all relate with the young man in the Merry Xmess Christmas ad. It is the ones we love the most that make the biggest mess at Christmas time. Parents, lovers, siblings, other relatives - but that's exactly what makes Christmas special. We are...
Posted by: Creativepool Editorial
It comes from Stephen Sellick's own fingertips that he is as passionate and fired up as he's ever been. Having started out as a freelance illustrator, Steve has now been in the industry for over 25 years, and he's seen plenty of changes in his own...
Posted by: Creativepool Editorial
How are you? A question rarely asked for fear of the answer. It is August 2020 in Mexico City. My spouse and I recently bought our first home and it is in a woody area. Its name translates into the Desert of the Lions, a name befitting my family; my...
Posted by: Paola Figueroa