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Workshop

Market conversations in the web 2.0 world

Kitcatt Nohr & Lazar Dzamic Since December 2007, Lazar Dzamic has lead the digital planning offering at Integrated agency, Kitcatt Nohr. Along with Planning Director, Richard Madden, Lazar leads digital strategy as Digital Planning Director, for...

Posted by: Creativepool
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Inspiration

Focal Point: Getting super-fresh with Magdalena Piehl

We're huge fans of Magdalena Piehl's super-fresh Art Direction for brands including Cheap Monday and Topshop. We caught up with the Studio Piehl founder to find out what's got her excited and what advice she wishes she'd been given along the...

Posted by: Kate Lewin
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Leaders

Hewlett Packard Enterprise finds a fresh identity

After Hewlett Packard announced its intention to split into two separate entities last October, the “Enterprise” arm was left without any real brand identity, and it's taken six months for the newly christened Hewlett Packard Enterprise...

Posted by: Creativepool Editorial
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Leaders

Meals on Wheels rolls in fresh identity

The Minneapolis branding and design firm Duffy & Partners has undertaken a thorough rebranding for the Meals on Wheels organisation in the US; a charitable organisation that provides healthcare, meals and company to elderly citizens who need it most....

Posted by: Creativepool Editorial
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Inspiration

Enjoying a fresh start every day with Shoorah #BehindTheBrand

When founders TV personality Ferne McCann (The Only Way is Essex, I’m a Celebrity… Get me out of here, This Morning) and partner Lorri Haines found themselves in the middle of a tabloid-fuelled mental health crisis, they reached out for...

Posted by: Creativepool Editorial
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Workshop

How to Deal with Abusive Clients in 10 Easy Steps #MentalHealthMonth

Anyone that’s been working within the creative industries for any significant length of time will probably have a few horror stories to share when it comes to being on the receiving end of an unwarranted torrent of abuse. We don’t like to...

Posted by: Benjamin Hiorns
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Industry

Providing exceptional value to your awards judges in 10 easy steps

If you’re running an awards program, you have a unique opportunity to create a truly memorable experience for your judges. By providing value to your judges, you not only ensure the success of your awards experience but also hopefully cultivate...

Posted by: Benjamin Hiorns
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Workshop

5 easy tips to send the best holiday gifts to your freelance clients

December is a bit like the Valentine’s Day of freelancing - a chance to show appreciation to your significant clients for everything they’ve done for you since you first met. This may involve sending freelance holiday cards, gifts and...

Posted by: Antonino Lupo
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Inspiration

The Spark of Creativity in Easy Animal Studio

It took us long enough to finally get through to Easy Animal Studio for our Company Spotlights, but we've been eager to talk about this lovely and crazy bunch for every second of that long wait. The best thing about creativity is that you often...

Posted by: Creativepool Editorial
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Leaders

New Dirty Beets branding is as fresh as its food

The new brand identity for vegetarian burger company, Dirty Beets, was created by London-based Designhouse and is themed on a hand-drawn tattoo. The powerful, contemporary wordmark uses a customised version of Harbour Bold and the visual identity is...

Posted by: Creativepool Editorial
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Leaders

Diversity is easy, inclusion is the hard part

Diversity has been a major topic over the past year and continues to make headlines in the creative sector and beyond. But how do you make sure the conversation around the issue turns into something impactful which inspires change? A panel at...

Posted by: Creativepool Editorial
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Leaders

Rufus Leonard and The Share Centre make investing easy with new app

The Share Centre, the retail stockbroker, has launched a new app to give people all the support, guidance and information they need to make investing easy. The new app, created by Rufus Leonard, provides information on the top risers and fallers in...

Posted by: Creativepool Editorial
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Features

Fresh new updates to Pro Accounts are here

This week will see the biggest update on Creativepool for 3 years. Amongst other tweaks to the platform you will see a A new messaging service We are introducing ranking (and a new Top 25 badge) New integration with social tools An import tool...

Posted by: Creativepool
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Leaders

Doner London & Rankin breathe fresh life into global Geox campaign

Doner London unveiled an integrated multi-million euro global campaign for Italian footwear brand Geox this week, which aims to reposition them as a more modern, emotionally engaging, premium lifestyle brand, with their breathable sole technology at...

Posted by: Creativepool Editorial
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Leaders

Leo Burnett launch fresh McDonald's campaigns across the world

Free Range Freshly Cracked Eggs Leo Burnett released two new campaigns for McDonald's this week as part of a continued global effort to engender a greater feeling of trust in the brand and bust open the widely believed and mostly false myths that...

Posted by: Creativepool Editorial
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Leaders

Promoting Windows 10 is so easy even a baby could do it

A personal pet peeve of mine is the popular advertising trope of making children act like adults or adults act like children in order to make a point or flog a product. It's been done to death and kids are just so much more appealing when they're...

Posted by: Benjamin Hiorns
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Leaders

Spotify gets a fresh lick of paint

The ubiquitous music streaming service Spotify is abandoning its trademark black and green for a bold redesign, which will see the brand injected with colour. The look was designed by the New York-based consultancy, Collins, and adds a number of...

Posted by: Creativepool Editorial
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Leaders

Designworks inspire some fresh connections in Australia

Australian design agency Designworks has created a bold new identity for the Centennial Parklands Foundation based around the concept of “Inspiring Connections.” It aims to raise awareness of the charitable organisation, which ensures the...

Posted by: Creativepool Editorial
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Leaders

Europcar adopt a fresh digital Persona

The car rental firm, Europcar, recently announced that it would be shifting its digital advertising strategy, beginning with a campaign that uses Affectv's Persona Discovery Platform. Affectv is a digital advertising agency that calls itself an...

Posted by: Creativepool Editorial
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Leaders

'A five-year-old could have done that!' Do artists have it easy?

Regular readers of the Creativepool blog will know that, although I am no artist, I like nothing more than to spend several hours at an exhibition, having a good moan. True, I don't need to be in an exhibition to do that; Ed Reardon lives - he's 42...

Posted by: Ashley Morrison
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Industry

Fresh Awards 2014, knocking the judges socks off.

The Fresh Awards has quickly become a recognised brand and important highlight in the industry calendar, with an original approach to awards delivery and a policy of keeping the process of entering awards as transparent as possible. The awards...

Posted by: Creativepool
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Features

Martin, Paltrow and ‘Conscious Uncoupling’. Another easy target?

Naming their children Apple and Moses would be reason enough for a lot of people to mock Gwyneth Paltrow and Chris Martin: a slightly bizarre melange of Hollywood new age tree hugger and artiste-who-takes-himself-a-bit-too-seriously. As if those same...

Posted by: Ashley Morrison
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Leaders

DigitasLBi announce a major promotion and a fresh hire

DigitasLBi had two major announcements to make yesterday, both coming at a time when the agency is striving to transform its clients brands for the digital age. The first came in the form of David Carr, who has been appointed as the new strategy...

Posted by: Benjamin Hiorns
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Leaders

We're being spied upon. But then, we made it so easy.

The most surprising aspect of the Edward Snowden case and the revelations about GCHQ is that anyone is surprised. Did we really imagine our 'lords and masters' had such respect for our privacy and dignity that they would resist the temptation to...

Posted by: Magnus Shaw
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Industry

Fresh Awards introduce a free category for in-house design teams

What do Apple, Starbucks, Facebook and Innocent Drinks have in common? They all have an in-house design team that has been an integral part of their business success. This NEW award category is an opportunity to show design agencies that the design...

Posted by: Hands Down™
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Inspiration

CP Loves... Easy Rider. The Raleigh Chopper

by Ashley Morrison The year is 1967 and Alan Oakley, head designer at Raleigh, is on a plane over the Atlantic. He's been sent by Raleigh to the USA for inspiration to help restore the company's fortunes. It was a good move. If anyone knows about...

Posted by: Creativepool
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Inspiration

#GettingToKnow Reckitt’s Ainhoa Robles

Tell us a bit about your role! Is there a “typical” day? You know, before I jumped ship to the corporate side, a former colleague of mine who'd moved between the studio and corporate worlds gave me a heads-up: it'd be quite a shock. And...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on freelance animator Peter Shaw

How did you get into the industry? From watching too many cartoons as a kid, honestly! As a teenager, I saved up for a Wacom tablet and started experimenting with making my own animation in Flash and Photoshop. Later, when I studied animation at the...

Posted by: Creativepool Editorial
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Inspiration

KOTEX tackle taboo-breaking design in menstrual health #BehindTheBrand

Pearlfisher, the brand design agency, has unveiled its design for The Pack by KOTEX for tween girls at school in South Africa. The kit goes beyond the traditional functionality of fem-care to transform menstrual education into an engaging, empowering...

Posted by: Creativepool Editorial

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