Displaying 685 - 720 of 944 results
ITV, now home to The Voice UK, is kicking-off an interactive DOOH campaign to promote the show’s brand new coaching line-up ahead of the rebooted show’s debut on ITV. The week-long campaign domination features coaches Gavin Rossdale,...
Posted by: Creativepool Editorial
AI, VR, AR. 2016 was very much the year of the double letter acronym, and, if our panel of industry experts is to be believed, then 2017 looks set to take the developments of 2016 and push them into overdrive. We asked a number of industry experts...
Posted by: Creativepool Editorial
When discussing the trends that will take hold in advertising next year, it's important to understand what a polarising year 2016 has been. As we approach year's end, we've all no doubt grown tired of the generic “I'll be glad when this year is...
Posted by: Creativepool Editorial
Snapchat, the early darling of the millennial social media world just turned five and entered big school with the announcement of its IPO last month. The original platform for horny teenagers with short attention spans has matured into a broader...
Posted by: Creativepool Editorial
We’re in a unique moment in time which offers us the opportunity to blend traditional methods of filmmaking developed during the past 100 years with a new set of creative tools and displays in immersive content that allows filmmakers to engage and...
Posted by: Creativepool Editorial
At K7, our role is to help creatives find, create and sell the hottest content around the world. Historically, our focus within that has always been with in what we’d now define as ‘classical television’; that largish screen we...
Posted by: Creativepool Editorial
Towards the tail end of 2015, everyone was declaring 2016 as the dawning “Year of VR,” and whilst there have been a number of major developments in the field this year, including the commercial launches of all three major platforms, it's...
Posted by: Benjamin Hiorns
Saatchi & Saatchi LA - Toyota Toyota and Saatchi & Saatchi Los Angeles have launched a new campaign to mark Toyota’s 37th annual “Toyotathon,” celebrating the brands’ yearly December Sales event. The campaign is comprised of...
Posted by: Creativepool Editorial
The Science Museum and Samsung launch the Digital Lab research project The Science Museum and Samsung have announced the launch of Digital Lab; a pioneering research project undertaken with the help of Cheil London, which will explore new ways to...
Posted by: Creativepool Editorial
Creature/VCCP - Mission Foods Mission Foods in Europe has handed its creative account to Creature of London and media to VCCP Media after a competitive pitch. Creature of London won out in a competitive pitch run through AAR over Isobel and George &...
Posted by: Creativepool Editorial
Whilst it might not have gathered as much media coverage as other campaigns, Lidl's Christmas Turkey has been found to be 2016's most powerful Christmas TV spot according to research carried out by Kantar Millward Brown. It tested 19 of this year's...
Posted by: Creativepool Editorial
OK, that headline might come across as a little bit clickbaity, but it's a pretty shocking statement that is not only true, but indicative of the way celebrity culture has managed to integrate itself within the advertising industry. Matthew...
Posted by: Benjamin Hiorns
UNICEF has released a powerful and creative new film featuring UNICEF Goodwill Ambassador David Beckham, which calls for an end to violence against children. Executed by animation and production studio, BlindPig, sister company of Absolute Post, the...
Posted by: Creativepool Editorial
Museums around the world welcome millions of visitors each year, accounting for a $192 billion dollar industry in the U.S. alone. But with the Millennial generation already surpassing Baby Boomers by the millions, and Gen-Z projected to make up 25%...
Posted by: Adam Jenkins
Liquid - Haymarket Media Group Haymarket Media Group has announced that creative agency Liquid, have been appointed as the creative and strategic partner for the British Style Collective 2017, presented by The Clothes Show. Following a competitive...
Posted by: Creativepool Editorial
GroupM, the media investment management group of WPP, recently announced the global launch of [m]PLATFORM; an advanced technology suite of flexible media planning applications, data analytics and digital services. The platform will improve...
Posted by: Creativepool Editorial
Iv'e always been a Sega fanboy. Whilst all my friends were coveting their NES and SNES consoles, I was always the one with the Master System and the Mega Drive. However, being a Sega fan, and perhaps more pertinently, a Sonic the Hedgehog fan, has...
Posted by: Benjamin Hiorns
In an evolution of its wider Snapchat initiative, KFC UK & Ireland is bringing its Colonel ‘Selfie’ Snapchat filter to the high street, in a media first using Snapchat’s snap to unlock feature. This feature will appear in an OOH advertising...
Posted by: Creativepool Editorial
GroupM, the media investment group of WPP, announced a simplified management structure in the US and Canada designed to deliver consistent and cohesive resources to GroupM agencies centred around two fundamental pillars: media investment and platform...
Posted by: Creativepool Editorial
This month will see the launch of an ambitious project to bring Sir David Attenborough’s breath-taking archive of nature documentaries to a new generations of fans who have just discovered the great man via the BBC's Planet Earth. The Story of Life...
Posted by: Creativepool Editorial
Joining John Lewis, Sainsbury's, Morrisons and more in the festive fray, M&S launched its 2016 Christmas campaign over the weekend with the release of its highly anticipated “Christmas with Love, Mrs Claus” spot. “Christmas with Love” is its...
Posted by: Creativepool Editorial
No-one would have believed, at the dawn of the 21st century, that within 20 years we would soon witness the election of the first reality TV American President. The cult Mike Judge (of Beavis and Butthead and Office Space fame) film...
Posted by: Benjamin Hiorns
This year, Asda has launched a customer-centric, integrated Christmas campaign with a difference, which promises to bring to life the excitement of the entire festive season under the tagline “Christmas Made Better.” What makes it special,...
Posted by: Creativepool Editorial
Every day, millions of selfies are posted and shared, without a thought given to the risks they may pose, with advances in technology turning every camera and every selfie into a potential data mine ripe for hackers to excavate. To capitalise on this...
Posted by: Creativepool Editorial
Adelphoi Music has teamed up with singer-songwriter, Ben Cocks, to create a compelling new track to accompany a social activism campaign from the iconic Ben & Jerry’s ice cream brand, which champions social inclusion at a time of increasing...
Posted by: Creativepool Editorial
Ragged Edge - Camden Lock Parent company Market Tech recently approached Ragged Edge to define and create a coherent brand for the iconic Camden Market. The approach had to be relevant to a broad millennial audience and work both on and offline, but...
Posted by: Creativepool Editorial
With the Christmas season fast approaching (the John Lewis ad runs on the 10th and Sainsbury’s on the 14th, so be sure to mark those dates in your calendar), ad land is starting to rev its engines. We're only one week into November, but we've...
Posted by: Benjamin Hiorns
VCCPme - MacMillan Cancer Support Macmillan Cancer Support has announced the consolidation of their World’s Biggest Coffee Morning business into the VCCP Group, following a competitive pitch handled by creativebrief. VCCPme, the direct and...
Posted by: Creativepool Editorial
Twitter shuts down Vine, but is it seven seconds too late? In hindsight, the death of Vine was already written in the stars. The seven second video app was the talk of the internet a few years ago, with the app even spawning a few online...
Posted by: Benjamin Hiorns
A roundup of the most important news of the week in the advertising awards world. Lovie Awards The Lovie Awards have introduced The Lovie Creators for Change Award. In partnership with YouTube’s Creators for Change programme, this special...
Posted by: TheNextGag
The Creative Industries Federation has published its official Brexit Report, which features an in-depth analysis of red-line issues for the government as it negotiates leaving the EU. The report includes recommendations, agreed jointly by the...
Posted by: Creativepool Editorial
Space - Glenfiddich The Glenfiddich single malt Scotch whisky brand has launched a new global ad to support the Glenfiddich Experimental Series. The spot, developed by creative agency Space, aims to attract a new generation of whisky drinkers around...
Posted by: Benjamin Hiorns
Ogilvy & Mather London - Sipsmith Ogilvy & Mather London has been appointed by London craft gin distiller, Sipsmith Independent Spirits, to work on strategic and creative projects for their hand crafted small batch London Dry Gin brand. Sipsmith...
Posted by: Creativepool Editorial
Idea. It’s a word we hear a lot. Idea this, idea that. Big idea, core idea, great idea, creative idea. Whatever they call it, whatever they mean by the word, our industry's obsessed with 'ideas'. But what actually is an idea? And how the hell...
Posted by: Emily Jeffrey-Barrett
It was a few short years ago that Chris Milk and Aaron Koblin founded Vrse, their premier platform for Virtual Reality content creation which enables the technologies needed to create the most innovative and immersive forms of human storytelling. At...
Posted by: Kate Lewin
IPG Media Lab, the creative technology arm of IPG Mediabrands, in partnership with Thinknear, the location-based marketing platform, has announced the results of a quantitative media trial examining how location based audience targeting (LBA)...
Posted by: Creativepool Editorial