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Inspiration

How to create the perfect creative space

Whether you’re freelance or full-time, creating the perfect creative space can bring previously unfathomable rewards. Despite this, many people don’t put much thought into their work environment, and - without realising it - they might...

Posted by: Cogs Agency
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Leaders

HTC launch Vive Studios to create first party games and apps

HTC has launched a new development and publishing studio for virtual reality apps and games, which will all be designed with the HTC Vive headset very much in mind, though many of the releases will also work on the Oculus Rift. Vive Studios will...

Posted by: Creativepool Editorial
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Leaders

Cheil create a children’s book that teaches life lessons through golf

Cheil Worldwide has created a golf-themed children’s book to help teach the virtues of life. The book will be used in an educational program called “Golf Daddy Class,” which is sponsored by Korean golf distributor Orient Golf. The program and...

Posted by: Creativepool Editorial
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Leaders

SMACK create Merry Moments for MS Society this Christmas

MS Society has teamed up with the award-winning, Covent Garden-based digital marketing studio SMACK to create its 2016 Christmas campaign; #Merrymoments. The campaign encourages the public to share stories, pictures and videos of their #Merrymoments...

Posted by: Creativepool Editorial
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Inspiration

TARRA: A platform for women who create

A recent study by the Association of Collegiate Schools of Architecture showed that only 15% of licensed architects around the world are female, despite an even split of male to female students in architecture schools. Likewise, 2011’s A List...

Posted by: Kate Lewin
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Leaders

DFS and krow tap Aardman to create iconic Christmas campaign

DFS; the UK’s biggest sofa manufacturer and retailer, has partnered with the Oscar-winning studio Aardman to create a multichannel advertising campaign that makes heroes of its talented team of craftsmen and women. Borrowing a trick from the...

Posted by: Creativepool Editorial
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Leaders

Could virtual and augmented reality create new opportunities in film?

There is currently a great deal of fascination, curiosity and temptation with the new opportunities for communication and storytelling presented by developments in Virtual Reality and Augmented Reality. In its very first use, moving image, was in...

Posted by: Radley Yeldar
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Leaders

Grey London create the SmartMat for cheating partners

Whilst this might have been a controversial stance a few years ago, television has (in my opinion) long since overtaken cinema as the platform from which today's most exciting and forward-thinking creative minds are telling their visual stories. From...

Posted by: Benjamin Hiorns
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Leaders

J. Walter Thompson create bonkers “Fresher's Fortune” game for HSBC

When we think of University Freshers, it conjures up images of glorious debauchery, taxi cabs doused in teenage vomit and Jägerbombs. What it doesn't bring to mind, even remotely, is the concept of responsible banking. It is, however, one of the...

Posted by: Benjamin Hiorns
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Leaders

AllTogetherNow create Consumer Engagement Content Playbook for adidas

London-based digital engagement agency AllTogetherNow has completed a major piece of content strategy work for adidas, designed to unify and optimise the brand’s consumer engagement content production across the world. The adidas Consumer...

Posted by: Creativepool Editorial
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Leaders

Stinkdigital create The Flixtape mixtape maker for Netflix

A mixtape was a classic device used by well-meaning but ultimately lazy music fans who wanted to express their own individuality through songs written by other people. The idea was simple, but it was popular for a reason, as it allowed even those...

Posted by: Benjamin Hiorns
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Leaders

Designworks create a Puma trainer based on a shapeshifting BMW

Sports brand Puma has based its latest Disc trainers on a fabric-covered concept car released by BMW. The shoe combines the futuristic design of PUMA’s DISC range with the streamlined power and efficiency of BMW. It takes inspiration from one...

Posted by: Creativepool Editorial
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Leaders

Benefit and ODD create the perfect brow with The Great Browdini

Benefit Cosmetics has partnered with ODD, the creative agency that specialises in helping the world's best-loved fashion and lifestyle brands translate their ambitions into results, to introduce “The Great Browdini.” This fashionable...

Posted by: Creativepool Editorial
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Leaders

Karmarama and Cobra create the perfect beer glass

Pouring the perfect pint is a lot more difficult than it looks. Ask any bartender and they'll tell you likewise. Attaining that effortless pour, however, is not only a case of making sure the glass is tilted 'just so' or that you don't pour too...

Posted by: Creativepool Editorial
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Leaders

AllofUs create new digital platform for the Serpentine Galleries

AllofUs has created a new web-based app for the Serpentine Galleries in order to engage visitors with a unique interactive experience. The Serpentine Galleries rank amongst the most popular art venues in London, and have been hosting all manner of...

Posted by: Creativepool Editorial
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Leaders

McCann London create new trainer and Norman Walsh exhibition

McCann London has teamed up with iconic British sports show brand, Norman Walsh, to create a trainer inspired by the agency’s iconic art deco building on 7-11 Herbrand Street. The “Herbrand Seven-Eleven” trainer, in the distinctive...

Posted by: Creativepool Editorial
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Leaders

Sadler Wells & Alistair Spalding create a dance show without dancers

The renowned dance house Sadler’s Wells is engaging an enviable raft of designers and visual artists to create a show which won’t feature any dancers. “No Body” is a first for the London venue, whose artistic director Alistair...

Posted by: Creativepool Editorial
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When girls create culture, they change culture

Idris Elba is a pretty cool guy. So I’m going to kick off with a quote from the man himself, before telling you why I’m so excited about Monday 11th April. “The Britain I come from is the most successful, diverse, multicultural...

Posted by: FCB London
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Leaders

ADFEST call on designers to create new Lotus trophy

Annual advertising festival ADFEST is calling on designers, art directors and creative professionals to create a new Lotus trophy, which will be unveiled in the lead up to the festival’s 20th anniversary celebrations in 2017. The festival has...

Posted by: Creativepool Editorial
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Leaders

Lily Cole and FCB Inferno create the Alphabet of Illiteracy

British supermodel and actress Lily Cole has launched a creative campaign, developed by FCB Inferno, for Project Literacy, at the Houses of Parliament. The Alphabet of Illiteracy project was established by FTSE 100 learning company, Pearson, to make...

Posted by: Creativepool Editorial
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Leaders

Mark Ronson and McCann create a 'Priceless' cover of Uptown Funk

To celebrate the credit card brand's 19th year of sponsoring the Brit Awards, MasterCard have teamed up with celebrated producer (and BRIT Award winner) Mark Ronson to give six of his fans the chance to record a cover of his ubiquitous hit...

Posted by: Creativepool Editorial
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Leaders

Dynamo teams up with Kelly Hoppen to create beguiling 3D wallpaper

Today's celebrity folk are rarely content to stick with the roles that made them their millions. The Hollywood rolodexes are full of actors wanting to become musicians, rappers wanting to become talk show hosts, and sports stars wanting to become...

Posted by: Benjamin Hiorns
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Leaders

Suisse create groundbreaking shelter to provide worldwide refuge

With the Syrian refugee crisis seemingly becoming more bleak by the day, and no viable solution to the situation on the horizon, design and tech consultancies are working overtime in order to help. To that end, a new shelter, built entirely from...

Posted by: Benjamin Hiorns
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Leaders

Droga5 and Tiger Beer create a crowd-sourced film using beer coasters

To launch the new Tiger White wheat beer in Malaysia, Tiger has put its “It all starts with White” platform to the ultimate test by giving beer drinkers the chance to be part of a major creative production unlike any other in history....

Posted by: Creativepool Editorial
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Leaders

New London startup are out to create the world's lightest folding bike

Biking is officially cool again. Probably more due to the 2012 olympics and our growing concern with the environment and our individual health than Boris Johnson and his (admittedly rather successful) London bike share scheme, cycling to work has...

Posted by: Creativepool Editorial
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Leaders

IAB UK Digital Upfronts: DigitasLBi create a literal Twitter Periscope

DigitasLBi kicked off the IAB UK Digital Upfronts last Friday (October 16) with the DigitasLBi UK NewFront, which featured an eclectic array of speakers. The event also saw the unveiling of the “Periscope Periscope,” an interactive...

Posted by: Creativepool Editorial
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Leaders

Grimshaw Architects create another Eden Project in China

Grimshaw Architects, the London firm behind the Eden Project (the bubble-shaped ecological park and Cornish tourist attraction) has signed a £100 million deal to design a similar scheme in Qingdao China called (rather obviously) “China...

Posted by: Creativepool Editorial
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Leaders

Dentsu create a social media war room

Dentsu Mitchell, which until recently operated as Mitchells, but was rebranded back in July when Dentsu Media launched in Australia, recently launched a social media control centre called “Fireside,” which is being touted as an industry...

Posted by: Creativepool Editorial

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