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Leaders

The creative project's worst enemy? Panic.

The late Douglas Adams wrote one of the smartest, most intriguing and funniest books of the 20th century. It was called 'The Hitchhiker's Guide To The Galaxy'. For the uninitiated, it features an electronic book (before they were real things), also...

Posted by: Magnus Shaw
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Inspiration

Meet Daub: The creative hospital workbook for children

The idea for Daub came about on a sleepless night back in 2013, when David Bennett’s son suffered an asthma attack and was admitted to Kings Hospital. The design director at OPX faced a long wait, and as the ennui of the evening took hold he...

Posted by: Kate Lewin
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Workshop

Opinions - Sign here. Introducing the new freelance/client contract.

by Magnus Shaw Freelancing - it's a tough old game, eh? You don't know if you're coming or going half the time. Working in your jim-jams one day, sipping a latte in a la-di-da marketing agency the next. Occasionally you even miss "Cash In The...

Posted by: Creativepool
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Workshop

Opinions - Graphic design and art direction. Do you know the difference?

by John Fountain Though the work does have overlaps, being a designer and being an art director are different roles that require different skill and mindsets. I've worked in both design and advertising agencies and I've seen for myself that the best...

Posted by: Creativepool
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Workshop

Opinions - Online Logo Contests, the pros and cons.

by Jessica Hazel Online Logo Contests have been popping up all over the internet for quite some time now. They allow businesses and individuals to offer a set fee, or prize, for what they consider to be the best logo design. Hundreds of amazing...

Posted by: Creativepool
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Features

Who's killing copywriting?

Recent months have seen a swathe of articles predicting the end of the traditional, journalistic newspaper. Indeed, I have commented on the topic on Creativepool. But, as far as I'm aware, there has been no suggestion that the art of copywriting may...

Posted by: Creativepool
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Inspiration

CP Loves... Heatherwick Studio. Designing the Extraordinary at the V&A

by John Fountain After a two-year post-graduate course at The Royal College of Art, the young architect/designer named Heatherwick didn't think twice about his career path. Directly after graduating in 1994, he founded his studio and burst almost...

Posted by: Creativepool
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Leaders

Victoria 'Posh Spice' Beckham endorses Spice Girls spoof Project Everyone

In September 2016, World Leaders will mark the first anniversary of the adoption of the Sustainable Development Goals; a plan to end poverty, fix climate change and address inequalities over the next 15 years. Issues like quality education, an end to...

Posted by: Creativepool Editorial
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Leaders

Hacking Senses: Project Daedalus see the world through animal's eyes

Whilst VR (which if the media at large is to be believed is going to see something of a grand renaissance in 2016) is pretty exciting for a number of reasons, it also runs the risk of further closing the divide between reality and technology, a...

Posted by: Benjamin Hiorns
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Leaders

Grimshaw Architects create another Eden Project in China

Grimshaw Architects, the London firm behind the Eden Project (the bubble-shaped ecological park and Cornish tourist attraction) has signed a £100 million deal to design a similar scheme in Qingdao China called (rather obviously) “China...

Posted by: Creativepool Editorial
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Leaders

Inside Banksy's biggest project yet: Welcome to Dismaland

Perhaps against my better judgement, I’ve always been a big Disney fan. Yes I know he was an anti-Semitic slave labourer and I’ve heard things about staff working conditions that have made my bones crease, but I personally hold nothing...

Posted by: Benjamin Hiorns
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Industry

‘The Art of Doing More’ - a project with Microsoft

Microsoft celebrates the launch of the Surface 3 with pop-up exhibition ‘The Art of Doing More’ Exhibition inspired by the Surface 3’s ability to empower people to do and achieve more 101 pieces of new and exclusive contemporary art to be...

Posted by: Beautiful Crime
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Leaders

Chester Zoo takes Islands project online

Chester Zoo's “Islands” project, which will recreate the South East Asian islands of the Philippines, Bali, Sulawesi, Papua, Sumba and Sumatra, in a previously unused part of the zoo, was recently given an online presence by Code...

Posted by: Creativepool Editorial
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Leaders

Rubicon Project claim Quantcast's top honours

Leading advertising automation company Rubicon Project, was recently named as the number 1 ad platform in the world by Quantcast, the audience measurement company that draws its statistics from more than half a billion people worldwide. Quantcast...

Posted by: Benjamin Hiorns
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Leaders

The Rubicon Project allies with DigitasLBi and Future PLC

DigitasLBi, the global, digital marketing and technology agency, recently announced an alliance with the Rubicon Project, which will see agency bringing next-level programmatic premium buying to its brands. The Rubicon Project is the operator of one...

Posted by: Benjamin Hiorns
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Inspiration

# Trends. Project Glass. Why Google's new technology is badly flawed.

by Magnus Shaw. Before the introduction of the iPhone and its Android counterparts, mobile phone manufacturers were locked in a frantic competition to produce ever smaller handsets. As soon as a device smaller than a fag packet was launched, another...

Posted by: Creativepool
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Workshop

Augmented Pride with AMV BBDO and GSN

What to do when a global pandemic risks to wipe out all the Pride celebrations (and, indeed, it almost does)? You ask for help to one of the best inventions of the decade: AR filters. Artists in the LGBTQ+ community and beyond have been using AR...

Posted by: Creativepool Editorial
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Leaders

Jake Barrow on greatness from small beginnings

COVID-19 has pulled everybody's focus out of balance. But the drive of Jake Barrow is unfaltering, which shows how great of a leader he is to his team. 'Sic parvis magna,' as it appeared in a popular video game series. Jake was born in a small...

Posted by: Creativepool Editorial
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Inspiration

The little big joys of Benedict Bannister

It's hard to meet people who find pleasure in little things, nowadays. Freelance film and motion director Benedict Bannister is one of those. Benedict enjoys gardening, exercising, and most of all, he loves taking inspiration from his children for...

Posted by: Creativepool Editorial
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Inspiration

Motivation and challenges with Ruslan Zhukovskyi

One day, Ruslan Zhukovskyi's father made the mistake to tell him that Blender 3D would be too difficult for him. Now Ruslan is a successful 3D designer and visualiser, working freelance with clients from around the globe. Ruslan's response to his...

Posted by: Creativepool Editorial
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Features

What 'copy, then design' gets wrong

Most everyone has heard of Simon & Garfunkel, Penn & Teller and Dolce & Gabbana, even though they are in such different industries. At the heart of what brought these distinctively different duos such fame is how well they play to each other’s...

Posted by: OpenText Hightail
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Leaders

Gayle Carpenter on collaboration and diversity

Starting your own business can feel like quite a big and daunting task. How do you abandon the relative security of a paid job to tackle such a huge challenge? Founder of Sparkloop Gayle Carpenter made that choice a long time ago, and hasn't looked...

Posted by: Creativepool Editorial
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Industry

UK Inside Out Awards 2020 – Shortlist Announced

The Inside Out Awards™ recognise and honour the very best in-house creative talent from across the UK. Highly regarded within the creative industry, the Awards identify and acknowledge stand out work, in-house talent and rising stars within a...

Posted by: Inside Out Awards™
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Inspiration

Adrian Penu's quest for purpose

Inevitably, you have to try your hand at different things before you find your true vocation. It was the case of artist Adrian Penu, who spent some time with photography, film and various crafts before landing in fine art and painting. Since then,...

Posted by: Creativepool Editorial
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Inspiration

Matt Newman's flair for flicks

Friends, huh? Sometimes they're all you need to get to the right place. The right push in the right direction, and off we go - sometimes on what can be a life-changing experience. It was the case of film editor Matt Newman, who was asked by someone...

Posted by: Creativepool Editorial

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