Displaying 37 - 72 of 384 results
The creative industries are very much known for their high-pressure environments. It’s something you thrive on as a creative, yet we all have our limits. Creative work is often solitary in nature, however the pandemic has seen job losses,...
Posted by: Creativepool Editorial
Last week saw the launch of Channel 4’s Diversity in Advertising Award-Winning campaign, with an emotive and powerful ad about a young girl with autism premiering during Gogglebox. Created for Vanish by Havas London, the campaign was crowned...
Posted by: Creativepool Editorial
In 2022, influencer marketing experienced significant growth to become a $16.4bn market and endorsement-based campaigns have become a key pillar of brands’ strategies when targeting full- funnel objectives. What influencers offer brands is...
Posted by: Creativepool Editorial
Instagram marketing is changing every couple of months, and what used to work in 2022 might not work today. Interactive marketing is one of the areas where the platform has become a leader in the social media sphere. Here are a couple of interactive...
Posted by: Benjamin Hiorns
Gillian McCurdy, Head of School of Digital Marketing and Narinder Singh, Senior Lecturer in Digital Marketing at Arden University discuss the long-term changes to marketing in the post pandemic world. Here, they outline how the huge jump in digital...
Posted by: Creativepool Editorial
This week’s member spotlight shines on Constantine Lourdas, a UK-based award-winning photographer, motivated and versatile creative professional that’s been working within the photographic and media industry for twenty one...
Posted by: Creativepool Editorial
Be sure to personalise your emails! Data: Collect, analyse, optimise, repeat! Video content and podcasts are IN! Feel like you’ve heard this all before? You’re not alone. Over the past few years, the usual suspects in marketing trends...
Posted by: Creativepool Editorial
Worldwide, global content marketing revenue is expected to hit $137 billion by 2026. That’s no doubt down to its proven effectiveness: targeted content, relevant to the reader’s position in the purchase process, yields 72% higher...
Posted by: We Are Amnet
In fashion, money talks. Indeed, there is literally millions to be made if you know the right people or are somebody’s son or daughter. But for the rest of us starting out in a fashion career from the very bottom with no real guidelines to...
Posted by: Creativepool Editorial
For many agencies, January is a time of maximising budget spend for the first quarter, but it’s also when planning for the year ahead’s growth takes place in earnest. Smaller agencies often struggle with planning for growth, and a key...
Posted by: Creativepool Editorial
Following the one year anniversary of Facebook's rebrand to Meta, Thomas Walters, Founder and CEO of leading global creative influencer marketing agency, Billion Dollar Boy, reflects on the year past. Thomas explores how the metaverse has evolved,...
Posted by: Creativepool Editorial
Anyone who commits to lifelong learning can expect many prolific returns. Expanding one's knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills. In a constantly changing world, innovation...
Posted by: The Darnell Works Agency
Last month, Gemma Owen announced her six-figure partnership deal with fast-fashion brand, Pretty Little thing. By comparison, Love Island’s Tasha turned heads after announcing her preloved fashion partnership with eBay. Tasha’s...
Posted by: Creativepool Editorial
Therése Forssell is Director of PR, Communications & Events at Star Stable one of the few online gaming sites targeted specifically towards girls. The horse adventure game has 25 million registered players worldwide in 14 languages, making it...
Posted by: Creativepool Editorial
Environmental, sovial and governace (ESG) criteria has become hugely important to businesses as well as consumers, with an increased demand for more and more companies to take a closer look at key ethical issues like diversity, equal pay,...
Posted by: Creativepool Editorial
As the world came to a halt back in 2020, everything was impacted from the way we live and interact. As the world shifted from outside to online, even digital marketing saw a dramatic increase in usage. The pandemic dealt a severe blow to traditional...
Posted by: Creativepool Editorial
An approach to doing better work We’re often asked about the way we work. New clients understandably want to look behind the curtain to better understand our approach, process and culture. They want to know when we’re available, and what...
Posted by: ELSE London
According to a new survey by Nuffield Health, 80% of Brits feel that working from home has negatively impacted their mental health. Over a third (36%) said that not being in the same physical location as their colleagues has left them feeling unable...
Posted by: Hanover
One of the standout events of last year’s COP26 summit was the landmark inclusion of key players in the luxury industry. Key luxury brands committing themselves to the climate crisis and to achieving net zero by 2050. Global powerhouse LVMH...
Posted by: Matter Of Form
Everyone wants to feel like the belong somewhere. It’s one of the fundamental things that makes us human. The world of advertising, however, as been seen by many as a pretty elitist environment, a sentiment that the industry has been trying...
Posted by: Benjamin Hiorns
Sexual harassment is the kind of thing that, by all rights, should have been weeded out of existence decades ago. As a species, I’d like to think we’ve evolved enough socially since the “boys club” days of the 1960s to be able...
Posted by: Benjamin Hiorns
How often have you found yourself being briefed ‘we want an attention-grabbing ad’? Clearly, advertisers want to catch the consumer’s attention, but surely they want to do more than just grab it? Just because an ad is seen, it...
Posted by: Creativepool Editorial
A new survey has found that two thirds of us would not feel comfortable raising a mental or emotional wellbeing issue with our employers and one third are offered no physical or emotional wellbeing support whilst in work. This is especially...
Posted by: Creativepool Editorial
It is never too late to include design into your marketing plan, especially in the context of a new season. Here are five of the most promising design ideas for summer 2022 (with examples) to assist your organisation in meeting and crushing its...
Posted by: Chris Bicourt
Performance metrics for digital advertising have transformed our industry. Transparent, targeted, and accountable campaigns are more impactful than ever. The challenge to brands is wading through the variety of digital advertising options. Choose...
Posted by: Creativepool Editorial
For advertising and creative professionals, 2020 was the year that changed everything. The ecommerce boom, driven largely by Covid-19, forced an unprecedented growth in demand for online retail. And with physical shopping unlikely to ever return to...
Posted by: Creativepool Editorial
What exactly is cool and is it really still relevant in 2022? There’s something about the phrase itself that conjures images of contrivance and forced “attitude.” Think Sonic the Hedgehog circa 1992 or any MTV2 presenter ever (RIP...
Posted by: Benjamin Hiorns
A keen creative with over a decade in the industry, Jamie Watson believes that building a brand is not just about having a tagline, a logo or a webpage - It is the fundamental root from which all of these assets must stem. “It’s getting...
Posted by: Creativepool Editorial
It’s a tough gig for Chief Data Officers (CDOs). With the volume and sources of data increasing, CDOs are increasingly tasked with centralising complex data sets and gleaning insights to support all areas of the business, from product...
Posted by: Creativepool Editorial
There aren’t many studies examining how frequently people lie. It is lunacy to assume that respondents will truthfully answer questions about how truthful they are. Neither is it socially desirable to brand yourself a liar - even in an...
Posted by: Creativepool Editorial
For time immemorial, human beings have enjoyed putting things into their bodies that are bad for them. It’s why the McDonald’s arches are as recognisable as the Christian cross. Advertisers have always known this and have been peddling...
Posted by: Benjamin Hiorns
Following the turbulence and uncertainty of the Covid-19 pandemic, it’s no secret that businesses throughout the UK have been forced to adapt to the evolving demands of the new normal. Although strategies have differed depending on sector and...
Posted by: Creativepool Editorial
According a snapshot poll of recent graduates from the prestigious Brixton Finishing School, 71% value the diversity of the organisation’s current employees when asked what they value most from a potential employer. The figure even rose to 76%...
Posted by: Creativepool Editorial
In my career as a freelancer, I’ve never really felt like I was particularly “in-demand.” I mean, I’ve rarely struggled for work but I’ve rarely been in a situation where I’m fighting it off with a stick...
Posted by: Benjamin Hiorns
The Influencer Marketing Hub defines an influencer as ‘a person who has the power to affect the purchasing decisions of others because of his or her authority, knowledge, position or relationship with his or her audience’ on social...
Posted by: Creativepool Editorial
As an Italian born in Canada and now living in Berlin, you would perhaps expect photographer Oz John to possess a pretty unique, international style. But he insists that he doesn’t have a style. From what we’ve seen of his work though,...
Posted by: Creativepool Editorial