Displaying 109 - 144 of 3123 results
By Matthew Parsons, Head of Gaming at Azerion The incredible diversity of gaming audiences is finally being taken for granted. According to online gaming statistics, over a quarter (26%) of UK adults played some form of online game in 2022 -...
Posted by: Creativepool Editorial
Research conducted by Kantar has revealed that a new global sonic identity designed and created for TikTok by MassiveMusic is already performing far beyond industry benchmarks. After launching the sonic identity in late 2022, international creative...
Posted by: Creativepool Editorial
Last year Laced commissioned SomeOne to fully overhaul their strategic, verbal and visual BrandWorld. From the world’s finest auction houses to the most codified streetwear hubs, reselling sneakers and other contemporary, limited edition items...
Posted by: Creativepool Editorial
For this week’s spotlight, we spoke to OJ Deady, Co-founder and Managing Partner at TwelveAM, a premium content production agency connecting brands and audiences through immersive, high-quality content that gets to the heart of modern culture...
Posted by: Creativepool Editorial
Luxury skincare brand Erno Laszlo elevates its position as a pioneer in the wellness skincare space through a new brand identity and positioning. Developed by creative agency Free The Birds, established experts in the beauty industry, the partnership...
Posted by: Creativepool Editorial
The video game industry is big. Really big. Global revenues for gaming are set to exceed $365 billion in 2023. That’s bigger than the music and movie industry combined. It’s also projected to soar to over three billion daily users by...
Posted by: Creativepool Editorial
Freelance content strategist Alicia Rother offers a deep and compelling dive into the world of branding. A strong brand identity plays an important part in the success of a business or organization. Your brand determines how your customers,...
Posted by: Creativepool Editorial
Instagram marketing is changing every couple of months, and what used to work in 2022 might not work today. Interactive marketing is one of the areas where the platform has become a leader in the social media sphere. Here are a couple of interactive...
Posted by: Benjamin Hiorns
A Manchester-based brand agency that “hates bad design,” Dawn Creative has been building, developing and amplifying brands for over 20 years now. This week, we’re talking to Creative Director and agency Founder David O’Hearns...
Posted by: Creativepool Editorial
Described by namesakes and founders Catherine Clark and Paul McDowall as “a progressive team of brand architects with a passion for making brands future-ready,” clarkmcdowall has spent the last 20 years cultivating their ethos of...
Posted by: Creativepool Editorial
While the world falls apart around us there are still so many creatives fighting the good fight and keeping the furnaces of artistry and design stoked with fresh ideas. But while design might be born from the creative mind, trends are shaped by...
Posted by: Benjamin Hiorns
UX design functionality is becoming a dead end for brands and platforms seeking to differentiate as being told exactly how to design something doesn’t leave much room for creative expression - so how can brands still create competitive...
Posted by: Creativepool Editorial
The week, we’re getting to know Sabrina Dridje, Executive Director of The Telly Awards, the world’s largest award honouring excellence in video. Sabrina is a leading voice that infuses a bold spirit of change into an ever-evolving...
Posted by: Creativepool Editorial
The Wild bills itself as a “social-first” creative agency, which sits alongside social-first publisher Jungle Creations. To learn more, we spoke to Tom McGirr, Executive Strategy Director at The Wild, a man who feels that brands have...
Posted by: Creativepool Editorial
Did you know that 46% of consumers in the US only buy from businesses they can trust? Only after they do research and read reviews to get familiar with the company do they consider buying. The first step in all this is finding out about your brand....
Posted by: Alina Tytarenko
Last month, Gemma Owen announced her six-figure partnership deal with fast-fashion brand, Pretty Little thing. By comparison, Love Island’s Tasha turned heads after announcing her preloved fashion partnership with eBay. Tasha’s...
Posted by: Creativepool Editorial
Plant-based snack brand Harvest Snaps and digital creative agency of record Cutwater have teamed together to bring to life a music-driven TikTok branded effect designed for college students throughout the US. The branded effect, entitled “Snap...
Posted by: Creativepool Editorial
Design guru. Master mediator. Highly skilled multitasker and delegator. A good Creative Director is all these things and more. They are the calm head on top of the creative shoulders that bring focus and identity to a company. They are, in essence,...
Posted by: Creativepool Editorial
In the first piece of work by Forever Beta for meat snack brand Peperami, the world’s first Peperami wedding took place. A couple from Leeds tied the knot with classic wedding features such as the dress, the cake and the decorations all with...
Posted by: Creativepool Editorial
An animation and motion design studio based in Mumbai, the Post Office Studios team is a collective of designers, animators, visual effects artists and new media tech experts that create high end moving image content in advertising, film and...
Posted by: Creativepool Editorial
Interested in magnetizing customers to your website? According to Andrius Palionis, VP of Enterprise Sales at Oxylabs.io, ethical web scraping - the process of extracting valuable marketing data from public website pages - is one of the most powerful...
Posted by: Creativepool Editorial
The world of marketing has graced us with countless unforgettable (albeit controversial) campaigns over the past decade spanning a range of industries, from fast food to male grooming and women’s health. Recently, women’s health brand...
Posted by: Creativepool Editorial
Esteban Pava is an executive producer with 9 years of experience in the Colombian Advertising film market. During this time, he’s produced everything from TV commercials and digital content, to branded content and production services. This...
Posted by: Creativepool Editorial
As the Metaverse continues to evolve and take shape, retail brands and their creative leads, directors, and managers should be embracing early adoption to grab the opportunities this next-level, web3 presents. But as the shapeshifting Metaverse...
Posted by: We Are Amnet
How often have you found yourself being briefed ‘we want an attention-grabbing ad’? Clearly, advertisers want to catch the consumer’s attention, but surely they want to do more than just grab it? Just because an ad is seen, it...
Posted by: Creativepool Editorial
Just a few short years ago, QR codes were still seen as a novelty. We now live, however, in a society where over 90% of us own and use a smartphone and have access to the technology. With those sobering numbers, any advertiser would surely be...
Posted by: Benjamin Hiorns
Every week, we seek to shine our member spotlight on some of the most talented and perhaps undercooked creative individuals that make up our extensive Creativepool roster. But this week, we decided to shine our spotlight not on an individual but on...
Posted by: Creativepool Editorial
Swhype is a UK-based company that declares itself an “end-to-end” video agency - a video production company, animation studio and creative agency rolled into one. That’s a lot of hats to manage and we want know how they balance...
Posted by: Creativepool Editorial
Performance metrics for digital advertising have transformed our industry. Transparent, targeted, and accountable campaigns are more impactful than ever. The challenge to brands is wading through the variety of digital advertising options. Choose...
Posted by: Creativepool Editorial
Design is a great differentiator. It can stop people in their tracks. Make them laugh. Bring them to tears. And even set your brand apart from the competition - if you dare to be bold. It’s important to understand what we mean by design. Too...
Posted by: Creativepool Editorial
Video has become an increasingly important aspect of the marketing pantheon when it comes to online content. As broadband speeds have increased and attention spans have waned, consumers have become more accustomed to more focused online video...
Posted by: Creativepool Editorial
In the last century, we've gone from telling stories using shadows, to the magic lantern projection, to full-colour motion pictures in perfect clarity. Today, we're able to film the same scene repeatedly without the worry of unpredictable weather...
Posted by: Creativepool Editorial
If you ask most typical teenagers “what they want to be when they grow up” in 2022, the majority are probably going to want to be an influencer. On the surface, who could blame them? Who doesn’t want to influence culture and shape...
Posted by: Benjamin Hiorns
In 2021, amp predicted a rise in investment in audio branding and audio-focused content. As many brands shifted to more immersive digital storytelling and e-commerce, the role of sound in branding across all industries has significantly changed. New...
Posted by: Creativepool Editorial
After the terrific display of creative prowess from the industry in 2020, 2021 could only be a further step up for advertising campaigns all over the creative & mar-comms field. With campaigns to push vaccinations and groundbreaking ideas from brands...
Posted by: Antonino Lupo
There is a common misconception that rescue pets are simply animals in need of pity. In truth, a rescue animal is just as quirky, lovable and strong as any other pet - and it is the job of splendid charities such as Battersea Dogs & Cats to ensure...
Posted by: Creativepool Editorial