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SoundCloud posts significant 2013 losses

The online music sharing platform SoundCloud has proven to be one of the great online musical success stories of the last few years, with an average of around 175 million users signing into the site to listen to and share their own music every month....

Posted by: Benjamin Hiorns
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Leaders

WCRS and Now TV bring The Walking Dead to life!

To celebrate the return of the perpetually popular zombie-drama series The Walking Dead, the 5th season of which debuts tonight on the FOX channel in the UK, creative agency WCRS and the internet television service Now TV have teamed up to bring the...

Posted by: Benjamin Hiorns
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Leaders

BBC Music gathers 27 music stars for ambitious Beach Boys cover

In a new brand film created to promote the work of BBC Music, the BBC have created an ambitious new film that features a total of 27 current and legendary pop stars performing a new arrangement of the classic Beach Boys song “God Only...

Posted by: Benjamin Hiorns
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The Bump launches revolutionary new charity registry program

Multi-platform pregnancy and parenting brand, The Bump, recently announced the launch of a unique new Charity Registry Program, which will be integrated across all of its digital platforms, including their Bump Pregnancy and Bump Baby smartphone...

Posted by: Benjamin Hiorns
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Jaguar unveil another high-profile cinematic ad for new campaign

Earlier today, Jaguar launched its new “British Intelligence” global marketing campaign, which is being led by a cinematic 30-second TV ad starring X-Men actor Nicholas Hoult and the new “Why Jaguar” landing page on the...

Posted by: Benjamin Hiorns
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Selfridges and the £40 million website

Selfridges, the world famous upmarket department store has drastically stepped up online investment with a revamped website, which aims to “Future-proof” its multi-channel business. At £40 million, this marks the single largest...

Posted by: Benjamin Hiorns
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Moves and hires at Saatchi, M&C, Anomaly and Mediacom

Saatchi & Saatchi London announced yesterday that former Nike UK brand communications director Adam Collins, and Mother's Will Nicholls have been hired as managing partners at the agency. Both Collins and Nicholls will report to chief operating...

Posted by: Benjamin Hiorns
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PayPal and eBay become separate entities from 2015

eBay announced yesterday that it plans to cease trading eBay and PayPal, the online auction site's electronic payment system, as separate entities, and will be operating them as independent publicly traded companies. The surprise move follows Apple's...

Posted by: Benjamin Hiorns
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AOL and Publicis expand their partnership

AOL and the Publicis Groupe announced yesterday that they would be expanding their comprehensive six-year partnership into programmatic video and linear TV in a move that will provide all agencies within the Publicis Groupe with greater access to...

Posted by: Benjamin Hiorns
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The Rubicon Project allies with DigitasLBi and Future PLC

DigitasLBi, the global, digital marketing and technology agency, recently announced an alliance with the Rubicon Project, which will see agency bringing next-level programmatic premium buying to its brands. The Rubicon Project is the operator of one...

Posted by: Benjamin Hiorns
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472 entries recognised at the 2014 Spike Asia awards ceremony

There was plentiful grounds for celebration at this year's Spikes Asia Festival of Creativity, which climaxed with an awards ceremony last Friday night at the Grand Theatre, Marina Bay Sands in Singapore, where 1000 delegates were in attendance. An...

Posted by: Benjamin Hiorns
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Leaders

FaceCake Gives You The NFL Look And Feel In A 53-Foot Long Truck

The interactive marketing company, FaceCake, has teamed up with the National Football League (NFL) to bring real-time Try-On to the travelling "NFL Fan Style Tour," a mobile interactive experience that offers the fans a firsthand look at this year's...

Posted by: Creativepool
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Get Ready For The New Service On Instagram

Yesterday Instagram officially launched its advertising service in the UK through a partnership with Omnicom Media Group. Users will now see sponsored photos and videos on their Instragram feeds, identified with a sponsored label - but otherwise...

Posted by: Creativepool
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Filtered Night Out For £15 million

Smirnoff has launched its newest campaign ‘Smirnoff Double Side’, with a 3D movie experience at Silverbird Cinemas in Accra Mall. The campaign is aimed at giving young adults the opportunity to break free from their typical lifestyles. It...

Posted by: Creativepool
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Burberry Uses The Twitter Buy Button

Last week Twitter launched the Buy Button which is a new way for users to discover and buy products on Twitter. The new tool will make shopping from mobile devices convenient and easy and provides sellers with a new way to turn the direct...

Posted by: Creativepool
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Google+ Hangouts and Car Shopping

Toyota has launched a campaign which allows users to customize their 2014 Toyota Corolla car while chatting with their friends in a Google+ Hangout. They are looking to drive engagement and appeal to young first-time buyers by letting the users take...

Posted by: Creativepool
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Leaders

Their First Ever Multimedia Campaign: INSPIRED BY WOMEN(TM)

The global leader in oil-infused beauty products, Moroccanoil, announced last night (17th September 2014) their new launch of INSPIRED BY WOMEN(TM) campaign. This is the brand's first-ever multimedia advertising campaign which is created to inspire,...

Posted by: Creativepool
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Microsoft dig deep and spend $2.5 billion on Minecraft!

In a deal that has been rumoured for a while now, Microsoft has bought Mojang, the Swedish creators of the phenomenally successful Minecraft, for a reported $2.5 billion. Officially announced on Monday afternoon, both Microsoft and Mojang spokesman...

Posted by: Benjamin Hiorns
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Leaders

Budweiser allows consumers to send beer to their friends over Facebook

Anheuser-Busch, the brand behind the ubiquitous American beer Budweiser, recently announced a partnership with the award-winning experiential marketing platform Gratafy. The partnership will enable the world's largest beer brand to connect with its...

Posted by: Benjamin Hiorns
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Publicis join forces with Adobe

The Publicis Groupe and Adobe recently announced a strategic partnership in order to deliver the group's end-to-end marketing platform 'Always-On'. The bespoke platform automates and connects all components of their client's marketing efforts through...

Posted by: Benjamin Hiorns
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Sony and relentlessGENERATOR celebrate Ghostbusters 30th anniversary

To celebrate the 30th anniversary of the seminal 80's comedy-horror classic “Ghostbusters,” the digital marketing and eCommerce solutions provider, 'relentlessGENERATOR' have signed up with Sony Pictures Entertainment to create...

Posted by: Benjamin Hiorns
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Braintree join the Bitcoin bandwagon

Braintree, a subsidiary of eBay (eBay acquired Braintree in an all-cash £800 million deal almost a year ago) that deals with the payment processing for a number of popular mobile apps, recently announced that it would be accepting Bitcoin...

Posted by: Benjamin Hiorns
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Leaders

Could Fubar Radio be the future of online broadcasting?

UK radio is in surprisingly good shape. As the first electronic media mankind ever enjoyed, we might reasonably expect it to have been overtaken or eradicated by something more futuristic. In fact, listening figures are pretty robust and, although...

Posted by: Magnus Shaw
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Publicis Groupe reportedly tipped to buy Criteo, the online ad company

The Publicis Groupe has been tipped to acquire Criteo, the online advertising company based in Paris, France. According to recent reports, the acquisition would help the Publicis Groupe expand its digital capabilities, as Criteo specialise in...

Posted by: Benjamin Hiorns
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Leaders

Amazon buy Twitch for almost $1 Billion

News has been trickling in through the grapevine over the last 24 hours, suggesting that online retail giants Amazon have purchased the streaming site Twitch for over $970 million (, edging out Google, who have reportedly been in talks to acquire the...

Posted by: Benjamin Hiorns
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Leaders

Why the news is always bad.

Earlier this year, Jeremy Paxman suggested some editions of Newsnight should simply inform the viewing audience there was nothing much to talk about, before rolling the closing credits. Knowing Paxo, he was probably just being provocative, or even...

Posted by: Magnus Shaw
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Leaders

AccuWeather Updates Windows Phone App with MinuteCast

AccuWeather, the internet's top global weather information company, recently announced that a new version of its “Weather for Life” app has been released for Windows Phone users. This iteration of the app, which is also available for...

Posted by: Benjamin Hiorns
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Leaders

3BlackDot Appoint Marwan Abderrazzaq to lead game development role

3BlackDot, the multimedia entertainment company launched last month by former Machinima executives Angelo Pullen and Luke Stapleton in partnership with YouTube gaming influencers Tom Cassell and Adam Montoya, recently announced the appointment of...

Posted by: Benjamin Hiorns

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