Magazine

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Inspiration

The unmistakable identity of NOW - #CompanySpotlight

Online, you can find Chief Creative Officer Ben da Costa referring to himself as someone with a "big nose" and "big ideas." Now we know which one of the two is true. You must be secretly a genius to name your advertising agency NOW. There's no way...

Posted by: Creativepool Editorial
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Inspiration

Selling Sobriety: Merging the wellness and drinks markets

Dry January has become something of a phenomenon. Established by a health charity in the UK in 2013, the world now over celebrates sobriety at the end of the festive period - much to the chagrin of many a licensed premise. Supermarkets saw sales of...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

BBH London - Burger King UK Burger King UK has appointed BBH London as its first creative agency, without a pitch, following the UK’s franchise’s buyout at the end of 2017. The UK franchise was acquired by private equity firm Bridgepoint...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Great State - Aston Villa Great State has been appointed by Aston Villa to deliver a customer-first digital proposition to market, enriching fan enjoyment and participation with a modern approach to the club’s digital portfolio. The agency...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

isobel - The White House It was announced on April 1 this year that The White House has hired independent creative agency, isobel, to “make Trump more popular amongst Brits” prior to his forthcoming visit later in the year. The campaign...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions: VR (The Emotional Connection)

Dan Phillips, Head of Digital and Interactive at MPC Advertising Cutting to the core of who we are and evoking primitive human emotion forms the basis of experiences that are talked about, shared and remembered. In advertising, therefore, it is no...

Posted by: Benjamin Hiorns
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Leaders

Nokia 3310 set to make dramatic comeback at MWC 2017

Anyone over the age of 30 will remember the original 'mobile' phones. It's ridiculous to think of it now, but back in the 80's, when the concept of mobile phones was first hitting the marketplace, the idea of carrying a lunchbox sized charger and a...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

AB - Exeter University Leading South West digital marketing agency, AB, has formed a new partnership with Exeter University, which will see the agency help to deliver two digital marketing courses to the next generation of marketers. A total of 130...

Posted by: Creativepool Editorial
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Inspiration

Focal Point: Beautifully simple at Studio Makgill

Hamish, Creative Director of Brighton based Studio Makgill, took time out to talk to us about recent projects for clients including Boxpark, Nike and The Lollipop Shop, that all fall under the studio’s ethos to make “beautifully simple...

Posted by: Kate Lewin
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Leaders

Space Explorer: The Great American Desert launches in East London

Thursday 5th May sees the launch of a pioneering new public art initiative in Hackney. Created by the documentary photographer Robin Mellor, Space Explorer is a new, free, art-based app platform intended to encourage people to explore the urban...

Posted by: Space Explorer
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Leaders

OMA win design rights on huge Manchester arts venue

OMA, the design firm founded by Rem Koolhaas, is to build its first major public building in the UK after winning an international competition to design The Factory in Manchester. The £110 million project will create a major new theatre and arts...

Posted by: Creativepool Editorial
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Leaders

Tokyo 2020 Olympics open up logo design after plagiarism fiasco

After ditching its previous identity because of a heavily publicised plagiarism row, the organisers of the Tokyo 2020 Olympics have launched a public competition to design a new logo, which isn't just open to the nation of Japan, but (quite...

Posted by: Creativepool Editorial
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Leaders

Grimshaw Architects create another Eden Project in China

Grimshaw Architects, the London firm behind the Eden Project (the bubble-shaped ecological park and Cornish tourist attraction) has signed a £100 million deal to design a similar scheme in Qingdao China called (rather obviously) “China...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Droga5 Droga5 has announced another promotion within its senior management team, with head of business development Chris Wollen to advance as the agency’s first chief marketing officer, effective immediately. The promotion follows steady...

Posted by: Creativepool Editorial
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Leaders

Could this be the next London Bridge?

Four top design teams have released proposals in a competition to design a new crossing over the River Thames between Nine Elms and Pimlico in the London borough of Wandsworth, meaning that the winning team will be earning not only a lucrative...

Posted by: Creativepool Editorial
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Leaders

King's Cross asks the public for a little help

The King's Cross area of central London is currently in the midst of an incredible redevelopment that is seeing the area known for heavy industrial use for over 150 years being transformed into a vibrant new city quarter with new homes, shopping,...

Posted by: Benjamin Hiorns
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Leaders

HS2 shoots ahead with Design Visions

Former Design Council chief executive David Kester has been working with top designers such as Thomas Heatherwick, Paul Priestman, Simon Sankarayya and Sophie Thomas to create a complete “Design Vision” for the planned £42.6 billion...

Posted by: Creativepool Editorial
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Leaders

The Ultimate Responsive Logo

Fugue Website The New York-based design agency Sagmeister & Walsh has taken a very musical approach with their visual identity for Fugue, a cloud software management brand with a distinctly stylish vibe. The idea was to create an identity that stood...

Posted by: Creativepool Editorial
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Leaders

Frank Gehry to design Facebook's new California campus

Facebook has brought in the famed architect, Frank Gehry, to design the expansion of the California headquarters in Menlo Park. Plans for the 420,000 square foot plot will include a single-story warehouse with a roof-top garden that will cover the...

Posted by: Creativepool
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Inspiration

CP Loves... Thomas Heatherwick

by Jessica Hazel. Chances are, anyone reading this was one of the worldwide audience of 4 billion, glued to the London 2012 Olympic opening ceremony on Friday night. It was described by TV commentator Hazel Irving as "breathtaking in its beauty and...

Posted by: Creativepool

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