Displaying 541 - 576 of 4179 results
For this week’s company spotlight, we’re talking to Kelly Mackenzie, Founder and CD of White Bear. She founded White Bear seven years ago after working on global Cornetto rebrand at Carter Wong. White Bear was founded based on her passion...
Posted by: Creativepool Editorial
To coincide with ADHD Awareness Month and Dyspraxia Week, Blessing Buraimoh, JLL’s Head of Diversity, Equity and Inclusion for Work Dynamics, writes about the challenges faced in the workplace by those who are neurodivergent in today’s...
Posted by: Creativepool Editorial
What is a brand? It’s far more than just a colour scheme and a few catchy phrases. Indeed, it’s more suitable to think of a brand as an identity - it’s what the company stands for, what it hopes to achieve and how it wants to be...
Posted by: Creativepool Editorial
Mark Brown has been creating motion graphics and 2D animations for over a decade and, as he tells it, it’s basically all he’s ever wanted to do. A comic artist with an artistic background, Mark is a unique animator with an eye for the...
Posted by: Creativepool Editorial
Stink Studios has created a new visual identity and positioning for “intelligent document processing platform” Hyperscience that celebrates the modern symbiotic relationship between humans and technology. Stink Studios’ new...
Posted by: Creativepool Editorial
As far as musical equipment goes, Teenage Engineering are very much in a field of their own. Where competitors such as Behringer and Korg aim to cut costs wherever possible and deliver something affordable and practical, TE are all about that...
Posted by: Benjamin Hiorns
Brand expression agency Taxi Studio is an independent design business based in Bristol that’s home to a collective of global talent - without unnecessary hierarchy or inflated titles. Founded in 2002 by three friends, they have grown to work...
Posted by: Creativepool Editorial
The job of a retoucher is far more complicated and exciting than just making exceptionally pretty people even prettier. Editing images and videos, or photographic retouching, helps the creative present his or her project in the best light...
Posted by: Creativepool Editorial
Came across a scholarly paper titled ‘The Four Horsemen of Fear’ (how cheery!) published back in 2020 - remember then? Boy, was that a strange time. I think I was jolted back, catching Geoffrey Lewis’ amazing song ’It could be...
Posted by: Richard
The best graphic designers inhabit that space between the creative and the business-minded; the tangible and the intangible. It would be quite easy (and reductive) to simply take the phrase literally and describe a graphic designer simply as...
Posted by: Creativepool Editorial
It takes literal seconds for a potential customer to form an opinion of your brand and opinions that are already formed can be almost impossible to change. That’s why advertising remains such a valuable tool and, while what you have to say (the...
Posted by: Creativepool Editorial
Strange times provoke strange thoughts - not helped when the news is a constant barrage of mixed messages about how we’re all going to be doing economically in the next few years - and what’s bothering me is what kind of an economy are we...
Posted by: Richard
The launch of Apple’s ATT framework has impacted mobile marketers’ access to user-level data. To navigate this change, they need new tactics and mentalities. Drawing inspiration from brand examples, Gal Ekstein, President and GM at AppsFlyer,...
Posted by: Creativepool Editorial
The written word is a funny thing. It’s something `almost all of us have a basic understanding of and use every day to reply to emails, forward distracting memes to our co-workers and message our significant others about dinner. But how often...
Posted by: Creativepool Editorial
This week we’re getting to know former Engine Creative Director and current ECD at The Brooklyn Brothers, Orlando Warner. While he’s only been in his ECD role for a few months, Orlando has already been making waves over at Brooklyn...
Posted by: Creativepool Editorial
What is a brand? It’s far more than just a colour scheme and a few catchy phrases. Indeed, it’s more suitable to think of a brand as an identity - it’s what the company stands for, what it hopes to achieve and how it wants to be...
Posted by: Creativepool Editorial
Each year, the Cannes Lions score the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health, Entertainment, and even more. The latest edition of our Global Creative Calendar...
Posted by: The Darnell Works Agency
Now that the pandemic has gently receded into the background hum of everyday life, the events sector has finally started to come back to life. Indeed, we recently celebrated a pretty spectacular event ourselves with our 2022 Annual launch earlier...
Posted by: Creativepool Editorial
Draw is a UK-born architectural interiors and branding agency whose mission is to “bridge the gap between in-house design and creative studios.” From new interior schemes to visual identity and packaging design, it works with leading...
Posted by: Creativepool Editorial
As more mainstream agencies have been putting out campaigns for non-health brands, Guy Swimer, ECD at McCann Health London, ponders the creative world of healthcare. He discusses how the creative and competitive bar in healthcare is being raised and...
Posted by: Creativepool Editorial
Saatchi & Saatchi recently launched Churchill Insurance’s “Bring Chill to the Nation” campaign with Churchill’s iconic mascot ‘Churchie’ leading the creative, introducing his very own blissed-out world, the...
Posted by: Creativepool Editorial
We have all witnessed the digital advancement prevailing in the real world. The near future is supposed to be a lot more technologically advanced. It’s because the technology of the Augmented and Virtual world has been applied to both science...
Posted by: fourthedesign 3d Visualization Animation- Multimedia design
Design guru. Master mediator. Highly skilled multitasker and delegator. A good Creative Director is all these things and more. They are the calm head on top of the creative shoulders that bring focus and identity to a company. They are, in essence,...
Posted by: Creativepool Editorial
Despite the optimism of a return to ‘normality’ at the beginning of 2022, we now find ourselves mid-way through the year with another emerging crisis affecting consumers and brands alike. According to Bridget Arik, Chief Operations...
Posted by: Creativepool Editorial
Studios are busy and often chaotic environments that need to be run like the tightest of ships if they want to achieve their goals and produce quality work at scale and at speed. That’s why studio managers play such an integral role. According...
Posted by: Creativepool Editorial
Last week, I was out and about in the countryside- and as a city boy, I was using my phone as a sat nav, as I think we all do. I had a destination, we got there, we enjoyed it. Whilst there, my phone ran out of power, (as it seems to do ever more...
Posted by: Tony Pipes
Be The Fox is a production agency who works with Samsung, Huggies and Bulldog. Diana Ellis-Hill, ex BBC, who now is Co-Founder and Director at Be The Fox, is passionate about creative that challenge stereotypes, empowerment for women and offer real...
Posted by: Creativepool Editorial
Creative directors are amongst the most coveted individuals in the creative industries. They are generally recognised as kings and queens of their respective fields - masters of all trades that can wield relationships as confidently as they wield...
Posted by: Creativepool Editorial
Music licensing for ads is notoriously complicated. This is partially due to multiple layers of rights in any song. You have to consider where the music has come from, who wrote it and performed it , where it will end up, and if your license covers...
Posted by: Creativepool Editorial
LA-born George Gottl is the Chief Creative Officer and Co-Founder of UXUS, a leading global strategic design consultancy. But it’s so much more than that. When Gottl and his team are working with a client they are cultivating a one-of-a-kind...
Posted by: Creativepool Editorial
Southampton FC recently launched three unique NFTs inspired by its kit design, created by London-based brand and experience design studio ShopTalk/DEPT in collaboration with Formidable and Southampton FC. The NFT kit designs suggest a new,...
Posted by: Creativepool Editorial
A creative and analytical Illustrator who "also happens to be a cinema, anime and milkshake enthusiast. Tshegofatso Nthute is an artist that enjoys capturing the human experience. He likes to integrate nature and the cosmos into his art which is...
Posted by: Creativepool Editorial
Creativity is a wonderful and very personal thing, but it can also cultivate chaos if it’s not properly guided by the right pair of hands. Those hands often belong to the art director. This is the part of the team that guides the creatives and...
Posted by: Creativepool Editorial
“To write is human, to edit is divine.” These are the words of Stephen King, arguably one of the most successful novelists of all time and he certainly has a point. The best copy editors, after all, exist to sharpen the edges, make sense...
Posted by: Creativepool Editorial
Nutshell Creative is an integrated marketing agency in Milton Keynes that “delivers the full spectrum of creative, digital and print services.” While many would have you believe that print is dead, brands that underestimate the...
Posted by: Creativepool Editorial
Global technology brand HONOR recently announced “Gateway to the Future,” an initiative designed to enrich cultural heritage through the power of technology. Launched during its IFA 2022 keynote, the brand challenged two popular artists...
Posted by: Creativepool Editorial