Displaying 109 - 144 of 541 results
New research from creative agency Impero today reveals that Gen Z consumers are moving away from traditional social media in favour of inward facing community platforms. In fact, over two thirds (65%) said they feel more confident online when using...
Posted by: Impero
A design agency with almost 30 years of progress behind them, Storm Brands, in their own words "build brands that mean business" We caught up with Managing Director Caroline Dilloway this week to discuss how Storm weathered the chaos of COVID and...
Posted by: Creativepool Editorial
COVID-19 triggered what some economists have labelled as Schumpeterian creative destruction - a process of economic innovation that, with the demise of old structures, has facilitated the birth of new ones. This process was conceived under a new...
Posted by: Creativepool Editorial
A new digital era is on the horizon as the metaverse evolves from sci-fi concept into reality. While online channels have been the driving force of connectivity between businesses and consumers over the past couple of years, many are now...
Posted by: Creativepool Editorial
Creating, cultivating, and maintaining a collaborative culture across global teams is vital for international businesses who want to succeed. In doing this well, businesses gain new perspectives to better be able to innovate and grow. With the new...
Posted by: Creativepool Editorial
“Immersion” is a very popular word right now. Immersive experiences are all the rage and brands are falling over themselves to talk about it. But one agency that’s been all about the immersion game for a while now, predating the...
Posted by: Creativepool Editorial
It’s not just brands that boost their juice by being ‘playful’. Any kind of interaction, from museums to retail to software to government can learn from the players out there who stay open to fresh ideas, exploration and...
Posted by: Creativepool Editorial
Video has become an increasingly important aspect of the marketing pantheon when it comes to online content. As broadband speeds have increased and attention spans have waned, consumers have become more accustomed to more focused online video...
Posted by: Creativepool Editorial
Just when you thought all of the year’s trends had been discussed, dissected and digested, here’s one final piece of insight from some of the leading female voices in advertising. Pulled from a report by Digital Leading Ladies (the...
Posted by: Creativepool Editorial
Great news: according to The Collins Dictionary, NFT was the word of 2021, which means there now exists a go-to way to explain these elusive virtual tokens to your grandparents... Defined as “a unique digital certificate, registered in a...
Posted by: Matter Of Form
According a snapshot poll of recent graduates from the prestigious Brixton Finishing School, 71% value the diversity of the organisation’s current employees when asked what they value most from a potential employer. The figure even rose to 76%...
Posted by: Creativepool Editorial
Buzzwords might be a vague irritation in many circles but for creatives, they are a little more important than that. These words are how we contextualise trends and explain to our cohorts what is inspiring us. It’s how we reduce a complex idea...
Posted by: Benjamin Hiorns
Trends. January is always going to be the month of trends and trend think pieces. It’s inevitable and it makes sense and while some might baulk at the idea of reading yet another thousand words of ponderous prattle, if there’s one company...
Posted by: Benjamin Hiorns
We all love to-do lists and post-it notes. Ticking a box and binning a sticky give us great satisfaction - so why shouldn't we look at the UN's Global Goals like a gigantic to-do list for the world? This was the idea behind one of the latest...
Posted by: Creativepool Editorial
After the terrific display of creative prowess from the industry in 2020, 2021 could only be a further step up for advertising campaigns all over the creative & mar-comms field. With campaigns to push vaccinations and groundbreaking ideas from brands...
Posted by: Antonino Lupo
This was a great year for product design. From the release of new smart home kits to the launch of iPhone 12 and everything in between, there were loads of incredibly inspiring products to buy, admire and learn something from. And though the smart...
Posted by: Antonino Lupo
Social media doesn't exist in a vacuum. Tapping into the needs of an ever-connected audience means recognising the true power of social ads - and if there's anything the pandemic has taught us, it is that consumers are increasingly turning to online...
Posted by: Creativepool Editorial
The lighting designer coordinates heavily with the director and artistic director to determine what sort of lighting-related visuals will craft the desired result on stage. This can include anything from deciding what sort of lighting will create a...
Posted by: Creativepool
Heading the marketing division of an established brand such as AkzoNobel, Nuno Pena receives dozens of unsolicited emails every week - and they simply don't work. Across all of its brand portfolio, AkzoNobel's success is founded on creativity and...
Posted by: Creativepool Editorial
A healthier workplace is a better workplace. While there’s still a lot to do in terms of mental wellbeing, there used to be a time when mental health couldn’t even be remotely approached and only talking about it would make you appear...
Posted by: Antonino Lupo
It's always fascinating to step behind a camera and look at how things are actually made. This is especially true when you encounter a team like G6 MoCo. With Hollywood-level production and specialised in high-speed motion control, tracking vehicle...
Posted by: Creativepool Editorial
Among other things, the Covid-19 pandemic has taught us much about authenticity, honesty and humanity. The Black Lives Matter movement and the murder of George Floyd kickstarted a new chapter in the debate on inclusivity and diversity, showing us the...
Posted by: Creativepool Editorial
The Annual 2021 winners have been revealed, with some of the most exciting projects and companies in the history of Creativepool. Who are these amazing entrants and what makes them the 'most' of the creative industry? Senior 3D Creative, Founder &...
Posted by: Creativepool Editorial
David Ogilvy loved Rolls-Royce. Even in the core of his professional life (the peak of Madison Avenue, around the Sixties), Rolls-Royce was already a premium car brand, one that was able to establish itself in the early Twentieth Century as one of...
Posted by: Antonino Lupo
When you truly believe in something, even something as small as an idea, you'd do anything to see it come to life. This is what CEO & Founder of Zedosh Guillaume Kendall realised as soon as the pandemic hit. If he wanted his big idea to come true,...
Posted by: Creativepool Editorial
For many, the term ‘metaverse’ probably conjures up images of Ernest Cline’s Ready Player One, Tron, or Ridley Scott’s Blade Runner-but there is much more to dissect here. The future of experience - 'The Metaverse' As we...
Posted by: Imagination
You are having a stroll on the main high street, on your way to your favourite park in town. A few steps away from the main gates, you see a man running towards you. He looks scared. Click here to dodge him. Click here to stop him. You dodge the...
Posted by: Antonino Lupo
The future of work is hybrid - if you’ve been around the Creativepool Magazine for long enough, you’ve read this many times from me now. While remote work is definitely here to stay, there is still a significant percentage of the...
Posted by: Antonino Lupo
Virtual Reality is now. If most of the advertising industry hasn’t jumped on the VR ship yet, you can bet we will soon - or at least, as soon as those incredibly expensive headsets become a bit more affordable (or attractive?) for the general...
Posted by: Antonino Lupo
Most of the pictures you'll see of Volker Armbruster below picture him in his studio or next to a piano. We believe it is for a good reason. We have no trouble imagining that Volker would rather spend time in his studio making some beautiful music...
Posted by: Creativepool Editorial
Brands are far too quick to jump on the bandwagon when it comes to Pride Month. Sometimes they get it right. Often they get it terribly wrong. As creative professionals and navigators of this industry, we have the responsibility to be the ones...
Posted by: Creativepool Editorial
Such is the power of Apple’s 1984. You see as little as a string of 4 numbers (or more precisely, a date), you see a still frame from the original ad, and you instantly know we are talking about a game-changer in the history of...
Posted by: Antonino Lupo
Did you think you knew everything about advertising? These top 25 historical facts about the ad industry will surprise you. It is History Month here at Creativepool, which is the perfect opportunity for us to be reminded that there is always...
Posted by: Antonino Lupo
The story of design agency hcma is a quite unique one, which you can probably already guess by the fact they are a former traditional architecture firm made creative with the passing of decades. Relentlessly curious and community-focused, the team...
Posted by: Creativepool Editorial
This new wave of purpose comes with a caveat: brands are eager to jump on the most popular causes, and sometimes forget about their own, true essence. Purpose should be personal. It should be lived and breathed every day, from the brand's core and...
Posted by: Creativepool Editorial
Train stations are sadly quite notorious as one of the most tragically popular locations where people decide to commit suicide. As the main operator in these spaces, Network Rail had the chance to address the issue by offering hope and help, at a...
Posted by: Creativepool Editorial