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Inspiration

Behind the veil of a visionary artist - #MemberSpotlight

Anyone could lose themselves looking at the incredibly visionary and hypnotic work of Silas Toball. What you can see below is but a small fragment of Silas's production, an impressive body of work with explosions of colours, incredible details, and...

Posted by: Creativepool Editorial
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Leaders

Sustainability needs its digital heroes

In our mostly-digital world, brands have countless ways to connect with consumers and engage with them on sustainability issues. However, the process of digital transformation is often forgotten or overlooked. Any website is leaving a "digital...

Posted by: Creativepool Editorial
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Features

We still have a problem with Greenwashing in Adland

Wherever you turn these days, it’s easy to find something crafted “from sustainable sources.” That new piece of clothing from Zara? Check. That pint of organic milk from the supermarket? Check. And so on and so forth. However,...

Posted by: Antonino Lupo
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Features

Best brand evolutions and what we can learn from them

Last year was one of change for many players in the creative industries. From brands to agencies and creative services providers, the entire creative sector was forced to adapt or die, embracing new technologies and adopting solutions to ensure...

Posted by: Antonino Lupo
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Inspiration

How his love for editorial design saved an art director - #MemberSpotlight

When the pandemic hit, Steve Thone was one of the many creative professionals who were forced to move to a freelance life for a living. His resilience serves as a testimony to the strength of the overall industry - as well as a reminder of his own...

Posted by: Creativepool Editorial
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Leaders

How to market a sustainable brand and cut through the noise

It's all great to have your brand accredited as a green corporation, but how do you follow through your good intentions with clear actions? In this new era of consumerism, especially as consumer habits are shifting so much in the wake of the...

Posted by: Creativepool Editorial
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Inspiration

Vector dreams in the creative sector - #MemberSpotlight

Ten years fly when you're having fun. Ten years ago, in the middle of the 2010 financial crisis, Rob House was just getting started as a freelance illustrator - and even now, Rob knows that was probably the best choice of his life. Rob has worked...

Posted by: Creativepool Editorial
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Inspiration

The adaptability and reinvention of a talented retoucher - #MemberSpotlight

Determination or not, sometimes it takes just sheer luck to find your path in life. That's pretty much the story of Sasa Mihajlovic, an expert Serbian-born retoucher also working as Artem Retouching. Sasa is a master of setting the mood and tone for...

Posted by: Creativepool Editorial
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Inspiration

The multi-faceted creativity of a Senior Art Director - #MemberSpotlight

Martha Markovsky isn't one to stay put. Though she only claims to be a Senior Art Director on her Creativepool profile, the truth is that Martha is so much more and has so many interests ranging across a number of sectors in the creative...

Posted by: Creativepool Editorial
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Inspiration

From a seaside town to filmmaking in Central London - #MemberSpotlight

If there's one thing you will learn from all of these Member Spotlights of ours, it is that ambition can get you anywhere. No matter where you are coming from, or where you want to go. This was the case of Corry Raymond. Born and raised in a seaside...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: Start with Connection and a bit of Juice

Short deadline, teams scattered around the world, a pretty challenging theme to transfer on screen. This may sound like the perfect recipe for failure to some, but not when Polish studio Juice enters the stage. Start with Connection is a powerful...

Posted by: Creativepool Editorial
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Inspiration

Best Illustrators of 2020

Whether you’re looking for talent or inspiration, take a look at these amazing illustrators to get you on the right track. Nothing like a good 10 months stuck at home to get creative. Right? Well, if you’re like me, by now you realised...

Posted by: Antonino Lupo
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Inspiration

What is a Digital Experience?

The expectations of the average consumer from companies concerning marketing and communication have grown rapidly over the last two decades and a lot of this has to do with the growth in digital technology. We live in times where many retailers only...

Posted by: SMACK Agency
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Industry

When will the industry recover from the COVID-19 crisis?

Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak. We had the power to make a difference by asking about the...

Posted by: Creativepool Editorial
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Features

All creatives are plagiarists

If we strictly look at the meaning of the word, plagiarism means taking someone else's work and claiming it is your own. It is not just stealing; it is more vicious and twisted. Like admitting you have no ideas for yourself. Yet most creatives are...

Posted by: Antonino Lupo
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Inspiration

How Creative Director Matt Rooke made it through a recession

There's no doubting that the COVID-19 crisis is affecting several corners of the industry in more or less similar ways. A lot of professionals, even beyond the actual creative industry, are talking about one of the worst recessions of the past 100...

Posted by: Creativepool Editorial
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Job Description: 3D Artist

The third dimension has been enticing artists for decades, but it’s only in relatively recent years that some incredibly talented creatives have been able to truly utilise the flexibility, the depth, the power and the potential of 3D artistry....

Posted by: Creativepool
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Inspiration

What is Gamification in marketing and why you should be using it

Gamification in marketing is a marketing strategy that has yielded great results for some of the biggest brands in the world, as well as smaller businesses and newcomers across various sectors. Whether you’re new to this concept or looking to...

Posted by: SMACK Agency
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Workshop

Good agencies are better than in-house brand teams – Here's why

Jordan Lonsdale has been in the game long enough to live the two, often discussed sides of the same industry: in-house teams and agencies. According to the Wonderhatch account director, there are several misconceptions thrown into the mix when...

Posted by: Creativepool Editorial
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Leaders

Getting to know the holistic mind of Recursive's David Yates

As the MD of international technology studio Recursive, David Yates has to keep his finger in many pies, often at the same time. Where he really specialises, however, is in taking the disparate principles of audiovisual, IT, acoustics, lighting,...

Posted by: Creativepool Editorial
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Industry

UK Inside Out Awards 2020 – Shortlist Announced

The Inside Out Awards™ recognise and honour the very best in-house creative talent from across the UK. Highly regarded within the creative industry, the Awards identify and acknowledge stand out work, in-house talent and rising stars within a...

Posted by: Inside Out Awards™
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Workshop

Designing Creatures: Tips and Tricks

When it comes to designing creatures, there are many different ways to approach the task. Everyone I’ve spoken to does it slightly differently and prioritises different aspects, leading to a sense of uniqueness even with two designs which have...

Posted by: Luke Luckhurst
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Inspiration

The joy of unpredictability with Heather Golding from TonyG

You never know what life may have in store for you. Sometimes it's great to just go with the flow and embrace opportunities as they come. Heather Golding has founded a whole career on that. Co-founder of TonyG with, well, Tony, Heather has found...

Posted by: Creativepool Editorial
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Inspiration

Looking Deeper with Paul Gawman and Ogilvy Health

Have you ever heard of Pulmonary Arterial Hypertension? Neither did we, until we read the interview with Paul Gawman below. And that is precisely the problem. According to Paul, who has worked with Ogilvy Health to craft the 3D illustration below,...

Posted by: Creativepool Editorial
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Inspiration

Letting Our Demons Run with Leo Uehara

Sure, commercial work is great, but have you tried unplugging with some personal projects? It's too easy to get caught up in your daily life and in a loop of constant work for others, but freelance motion designer Leo Uehara believes it is important...

Posted by: Creativepool Editorial
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Inspiration

Creativity and Adaptation in Mihaly Sipos

Is there a magic formula to remain inspired and motivated? Every once in a while you do get that random bunch of online gurus trying to sell you the ULTIMATE SOLUTION TO REMAIN ENDLESSLY INSPIRED™, but creativity simply doesn't work that way....

Posted by: Creativepool Editorial

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