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Brands owe consumers much more than they usually let transpire. As both their advocates and their fiercest critics, consumers will fight for a brand they believe in and they will be ready to take it down just as easily. Often, a brand’s story...
Posted by: Antonino Lupo
As part of the design community, the question of working for free often comes up. I think in most genres of the creative industry, there’s almost an expectation that we should be expected to take on projects for free, or under the guise of...
Posted by: Tony Clarkson
Every time politics gets into the frame, it is tempting to resort to one of the first world-recognised writers of dystopian fiction, George Orwell, to pay a much heartfelt tribute to such a great master of English literature. Well, as of January...
Posted by: Creativepool Editorial
Barbara Gibson is a collage illustrator. You don't see many of those around, and it's certainly a quirky style the one she has. All her graphic designs feel quite unique, and the more you look at them, the more you love them. It works kind of like an...
Posted by: Creativepool Editorial
The phenomenon known as SXSW was launched in Austin, Texas, USA, back in 1987. Starting on 16 March, the unified 2021 SXSW Conference will introduce what's next in the worlds of film, culture, music and technology, providing rich opportunities for...
Posted by: The Darnell Works Agency
Some things in life, you just know. You know if you want to be a chef or an astronaut. You know if you want to be creative or do anything else. It may sound cheesy, but once creative, always creative is quite a good mantra - if you start creating for...
Posted by: Creativepool Editorial
We've had Graphic Design Trends, Web Design Trends, Animation Trends and even Colour Trends for this groovy and newborn 2021. Truth is that there's plenty to be excited about for the next 12 months, despite of what these bleak beginnings may seem to...
Posted by: Creativepool Editorial
Resilience, hard work and an endless passion for design. These the ingredients that brought Vocabulary Director of Experience & Product Ana Nicolau to become who she is today - an accomplished leader and established woman in the creative...
Posted by: Creativepool Editorial
You know us; we toe the line of optimism and realism every day. In the integrated marketing industry, and just as people who operate in the world from a brand strategy perspective, we’ve gotten pretty good at keeping things real, unfiltered,...
Posted by: Rock Candy Media
In one way or another, freelance designer and creative Hiten Thaker has been in the creative industry for the best part of 20 years. A highly focused and entrepreneurial professional, Hiten has worked for a plethora of high-profile clients and you...
Posted by: Creativepool Editorial
2020 sucked in so many ways. And yet in spite of all that happened – or maybe in some ways because of all that happened – we saw some great creative work. Here’s my round up of some of the best advertising to come out of one of the most...
Posted by: Richard Holman
10 of the most talented art directors to look out for in 2021. Being in charge of how things are supposed to look is no mean feat. Imagine having to come up with the full aesthetics of a project in tandem with a copywriter, under heavily strict...
Posted by: Antonino Lupo
10 of the most exciting and talented graphic designers to keep an eye on in 2021 Good graphic design is easy to spot. But excellent graphic design? You need to have a specific kind of eye, taste and interest to understand what that is all about. The...
Posted by: Antonino Lupo
We are genuinely struck by the humility of Richard Pearson. A caring teacher, a conscious professional, an experienced creative. Richard is the Creative Director of BJL and, even with all his interests and experience, he believes there is no way he...
Posted by: Creativepool Editorial
If there is one key takeout that you could gain by Nigel Harniman, it is the delightfully provocatory advice (which we love) to not become a prostitute to the business. It's quite easy to get lost in a race to the bottom and only reason in terms of...
Posted by: Creativepool Editorial
It’s ironic how closed the creative industry is historically renowned to be. It applies to several sectors, from advertising to publishing. Entry level roles are the most coveted for and, for this reason, quite often the most difficult to...
Posted by: Antonino Lupo
Around this time last year, I was getting pumped up to go to a Nightmare Before Christmas live concert on the night of the 5th of December. Danny Elfman was there. Pretty much the entire cast was there. Tim Burton wasn't, but that's okay. It was one...
Posted by: Antonino Lupo
On January 29th 1968. the New York Times carried a review of an album by an up and coming musician. Unfortunately for the aspiring artist it was not a positive one. ‘Alienated Young Man Creates Some Sad Music’ ran the headline, and the...
Posted by: Richard Holman
The dream of working at a big corporation or agency may soon fade out as you realise that burnout is always around the corner. It's scary. It's frightening. It makes you feel lost. But freelancing is here to make up for that - at least for freelance...
Posted by: Creativepool Editorial
Promoting your business offline Pre-internet, promotion looked very different. We relied on using print to show off our best work. We used to send out portfolios so that prospects could see our work in print-form. It’s all very well having a...
Posted by: &Something
Of course we are in the list. Any creative professional will need some daily inspiration to overcome the occasional roadblock at work. It’s just the way things are - we need to look at art to remain inspired. Whether you are a designer, an...
Posted by: Antonino Lupo
If we strictly look at the meaning of the word, plagiarism means taking someone else's work and claiming it is your own. It is not just stealing; it is more vicious and twisted. Like admitting you have no ideas for yourself. Yet most creatives are...
Posted by: Antonino Lupo
Some people thrive under deadlines, others just can't handle the pressure. But if you are a freelance illustrator and 3D artist, deadlines are pretty much part of your daily routine. Derek Bacon appreciates the value of deadlines. He believes that,...
Posted by: Creativepool Editorial
It comes from Stephen Sellick's own fingertips that he is as passionate and fired up as he's ever been. Having started out as a freelance illustrator, Steve has now been in the industry for over 25 years, and he's seen plenty of changes in his own...
Posted by: Creativepool Editorial
Love for nature, capturing the moment and finding the beauty in how things look. This is the drive that guides Ben O'Brien, freelancer in Somerset, former animator and now a hardened 15-year illustrator. Though it may not seem like it, Ben's...
Posted by: Creativepool Editorial
“Hope this is helpful.” Few words can condense Murphy Chou’s spirit more efficiently than these, pulled straight from one of our email exchanges with Leo Burnett Taiwan's former chief creative officer. As the industry gathers to...
Posted by: Creativepool Editorial
Few arts are as delicate and delicious as the one of the food stylist. It's hard not to fall in love with Lola Faura's photography. All it takes is one quick glance at one of her projects on her profile and you instantly want to run for the fridge -...
Posted by: Creativepool Editorial
Here at Creativepool, we could never be accused of staying in just one lane when it came to the creative industries. That’s why, today, we’ve chosen to shine our illustrious Member Spotlight on April Sharman, a design manager for Style Library...
Posted by: Creativepool Editorial
When I first started working in digital advertising 13 years ago and media was still bought over the phone, my manager shared an anecdote with me. It was late in the day at their agency and the team were waiting to receive the creative to go live...
Posted by: Creativepool Editorial
The fifth Creativepool Annual celebrates the best in the industry from 2019 The Annual 2020 winners have been announced, featuring people and companies who have achieved creative excellence in the past year. Now in its fifth running year, the...
Posted by: Creativepool
Earlier this summer, Matthew Williams‘ was appointed Creative Director of the French fashion house of Givenchy. Shortly after the announcement, Quartz reported about a recent study published by the investment company Bernstein. The report...
Posted by: Maksimilian Kallhed
Photographer Theofilos Koutroumanis has done a lot in his life, from owning a bar to working in advertising and publishing. But when someone asked him to take pictures during a party night in his own bar, that was enough of a wake-up call for...
Posted by: Creativepool Editorial
We all have that one person in mind who exemplifies the concepts of ‘leader’ and ‘leadership’ in our eyes. As I write this very sentence, I think of a few people in my past that have been fundamental to my understanding of...
Posted by: Antonino Lupo
Learn your craft, not the tool. This the main advice freelance 3D artist and motion designer Nicola Destefanis has for beginner artists. Our current tools are the result of years and years of evolution, but the tools will become obsolete -...
Posted by: Creativepool Editorial
We've heard the promises of a hypocritical industry working relentlessly to patch up the holes in representation and diversity. We've seen our own industry fall short of those promises when the Department for Digital, Culture, Media and Sport has...
Posted by: Creativepool Editorial
Ingenuity head of events Emma Robson loves travel, food and football. While she dreams of a way in which she can blend all of these passions together, Emma also dreams of a more diverse advertising industry, one in which brands are not afraid to test...
Posted by: Creativepool Editorial