Displaying 37 - 72 of 5680 results
While people from LA to Helsinki are spending nights outside carefully selected stores waiting to get their hands on the next Yeezy drop, the man behind the brand is dreaming of something that might destroy a well thought out brand. With the third...
Posted by: Harry Elonen
RESCUE REMEDY’S first ever TV advert will break today to drive awareness of their product range, conceptualised and produced in-house by Alpha Century, with media planning and buying by the7stars. The 20 and 30 second television spots voiced by...
Posted by: The Media Foundry
A brand is the visual, emotional, rational, and even cultural image that people associate with a product or with a company. Brands are more important at this period in time than any time in the past century. Brands bring together psychology and...
Posted by: Creativepool Editorial
I'm not a hipster. That particular role is denied to me thanks to my great age, and my inability to grow a thick bushy beard. But that doesn't mean I can't have a little taste of the hipster world. So last weekend, I headed for the achingly...
Posted by: Magnus Shaw
He’s a film director whose credits include Erin Brokovich, Traffic, and Contagion but now Steven Soderbergh is trying his hand at launching a new alcohol brand. It took the Oscar-winner six years to get the Bolivian brandy that he claims...
Posted by: bluemarlin
Brands have forgotten what being ‘social’ actually means and need to put more effort into ‘working the room’ on social media, says Rena Varsani, head of copy. Bear with me for a moment while I ask a patronising question: can...
Posted by: Rufus Leonard
A major healthcare provider, a pay TV company and a large mobile network - probably the ones of which you are thinking - were all in a position to bag me as a paying customer this week. I'd either seen their advertising or found their website - or...
Posted by: Magnus Shaw
Getting an advertisement completely and utterly wrong is quite an art. For starters, it takes two parties who at least profess to know what they're doing: the client and the agency. Then the brief must wildly misunderstand the nature of the audience...
Posted by: Magnus Shaw
Apple used to do great ads. The silhouettes of iPod users, offsetting the machine's white wires, were tremendously vivid, recognisable and memorable - classy and classic brand design. Then there were the dancing, multi-coloured iMacs, animated to...
Posted by: Magnus Shaw
by Magnus Shaw. First a clarification. One would think from the chatter across news outlets and social media that the HMV retail chain is in the process of locking the doors and boarding up its stores. It's isn't, but the news is not good. The...
Posted by: Creativepool
by Magnus Shaw. Last year I wrote a piece about Professor Stephen Hawking and his remarkable, personal brand. Now the professor has lent his profile to Go Compare for the next instalment of their 'Saving The Nation' campaign. This may well be very...
Posted by: Creativepool
Tell us what you do for a living and who you work for? I'm the Executive Creative Director at R/GA in London. With the team, I create digital experiences. What does that involve? Leading, Learning, Understanding, Inspiring and Executing. I'm...
Posted by: Creativepool
Nothing gets done faster if you let yourself get stressed, but it increases the chances of mistakes being made. Describe your work in one sentence. Creating strong brands and imagery - printed, online or broadcast What's the most important thing...
Posted by: Creativepool
Kitcatt Nohr & Lazar Dzamic Since December 2007, Lazar Dzamic has lead the digital planning offering at Integrated agency, Kitcatt Nohr. Along with Planning Director, Richard Madden, Lazar leads digital strategy as Digital Planning Director, for...
Posted by: Creativepool
by Magnus Shaw. There's only one thing that surprises me about the Starbucks saga, and it isn't their reluctance to pay tax. As large corporations are only really answerable to shareholders, that is to be expected. No, it's the fact they thought...
Posted by: Creativepool
by Magnus Shaw Special K eternally pitched as a "healthy" food, it's now at the centre of an "eat this and wear smaller jeans" campaign. It must be going well, because a line of Special K snacks has been launched named "Cracker Crisps." It's no...
Posted by: Creativepool
by Magnus Shaw If you've been following the BBC's peerless Olympic comedy "2012" you'll be more than familiar with Siobhan Sharpe and her empty-headed, rapid-fire marketing eyewash, delivered to perfection by the superb Jessica Hynes. Anyone who...
Posted by: Creativepool
by John Fountain On Tuesday this week, as Her Majesty The Queen waved her hankie at the soggy hoards along The Mall, Twitter announced a new logo. Yes, as Her Majesty finally kicked off her overly softened shoes and dunked her chocolate bourbon...
Posted by: Creativepool
by John Fountain Ever wondered if you're being paid the market rate for all the long hours you work? Well if you are working every hour God sends then maybe it's time you put your prices up. Today I'm going to have a look at typical day rates for...
Posted by: Creativepool
by Magnus Shaw For a jet propulsion lab brochure: "What we do isn't rocket science. Oh, hang on ...". For Sainsbury's: "We say 'hello' to good buyers". A recruitment ad for security guards: "Who says you can't have a successful career after the...
Posted by: Creativepool
Easter's a bit confusing, isn't it? I've managed to get my head around the crucifixion being on 'Good' Friday and Easter weekend falling on different dates every year - but now I find myself befuddled by the whole egg thing. Try as I might, I simply...
Posted by: Creativepool
Recent months have seen a swathe of articles predicting the end of the traditional, journalistic newspaper. Indeed, I have commented on the topic on Creativepool. But, as far as I'm aware, there has been no suggestion that the art of copywriting may...
Posted by: Creativepool
What's the best way to waste an advertising budget? Perhaps hiring Wayne Rooney would do the trick. Maybe booking loads of space in the breaks in '72 Degrees North' would squander that cash pretty effectively. How about a 48 sheet poster campaign at...
Posted by: Creativepool
When everything is said and done, the graphic design trends of 2022 are a motley crew. Frasurbane and anti-design, escapism and grunge, doodles and parametric patterns are some of the themes explored. It's difficult to envision any of these diverse...
Posted by: Chris Bicourt
Yakushev Grigory is an artist and graphic designer based in Saint Petersburg, Russia. Grigory re-invents famous logos as different angry birds from a popular game for the parody series entitled Angry Brands. I'd be more inclined to buy these brands...
Posted by: Creativepool
As Glastonbury 2013 gets ready to kick off, those of us who are not there in person will no doubt be tuning into the BBC at some point over this weekend to enjoy their ever-extensive coverage of the event. The BBC have just unveiled their new logo...
Posted by: Jessica Hazel
Clerkenwell Design Week has firmly established itself as the UK's leading independent design festival and one of the most acclaimed trade events on the international design calendar. Clerkenwell takes place in London, EC1 - The heart and home of...
Posted by: Emma
by John Fountain. Head writer at Lush from 1996 to 2010, Sarah is now Head of Ideas at the writing agency Afia. As an author she has penned 'The Fake Factor', 'Online Marketing in 7 Days (for people who can't avoid it any longer)', and '100 Great...
Posted by: Creativepool
by Jessica Hazel. Those of us who have preferred to partake in the Olympics by snuggling down into our armchairs in front of the telly with a pile of nachos might appreciate these Olympic standard feats of LEGO making which have really taken off...
Posted by: Creativepool
Andrew Finan is a UK entrepreneur who has worked with games most of his life. In the nineties he ran a series of international chess events in the USA, Russia, Germany, France, the UK and Spain. They culminated in the World Chess Championship Final...
Posted by: Creativepool
Creativebloq recently published an article written by Dmytro Spilka that highlights the importance of branding within any organisation’s marketing strategy. Spilka writes: 'In an era dominated by the likes of social media, consumers are...
Posted by: Novagram
In a world where notifications ping in our pockets and attention spans dwindle to a 5-second video, brands are finding it increasingly difficult to grab attention. Add in fierce competition and an endless stream of channels, no wonder it's a battle...
Posted by: Better
Not every brand can be an icon and even those that achieve iconic status are not guaranteed immortality. Of course, changing consumer and economic trends are always going to play an important part in whether a brand sticks around for months, years or...
Posted by: Benjamin Hiorns
Imagine if Apple was Pear or Coca-Cola was Cola-Coca. Would we still be celebrating them as some of the most popular brands in the world today? Of course, we have no way of knowing definitively but the sheer ubiquity of those names means it’s...
Posted by: Benjamin Hiorns