Displaying 397 - 432 of 2446 results
The marketing industry is always evolving and, as a result, the average consumer expects more and more each year. Every day, a new idea is put through its paces to entice customers and encourage them to make a purchase. The brands that refuse to...
Posted by: Creativepool Editorial
Never did I once think that in my lifetime we’d be seeing war in Europe and never did I think we’d see a historical figure in our midst that echoed the pure despotic evil of Adolf Hitler. But here we are, two weeks into a completely...
Posted by: Benjamin Hiorns
A new digital era is on the horizon as the metaverse evolves from sci-fi concept into reality. While online channels have been the driving force of connectivity between businesses and consumers over the past couple of years, many are now...
Posted by: Creativepool Editorial
Creating, cultivating, and maintaining a collaborative culture across global teams is vital for international businesses who want to succeed. In doing this well, businesses gain new perspectives to better be able to innovate and grow. With the new...
Posted by: Creativepool Editorial
There aren’t many studies examining how frequently people lie. It is lunacy to assume that respondents will truthfully answer questions about how truthful they are. Neither is it socially desirable to brand yourself a liar - even in an...
Posted by: Creativepool Editorial
Many industries had to move their entire networks online overnight in March of 2020, however, there is no doubting the impact a well-run live event can have for brands of all shapes and sizes. However, with all COVID restrictions having now lifted,...
Posted by: Creativepool Editorial
One of the biggest challenges, as companies grow, is maintaining the disruptive and change-making spark that made them unique in the first place. It’s therefore vital that they stick to their core values when evolving the culture and...
Posted by: Creativepool Editorial
It’s been almost a week now since Vladimir Putin did the unthinkable and plunged Ukraine into a war they didn’t ask for in a move that still feels like the megalomaniacal equivalent of throwing your toys out of the pram. It’s dark...
Posted by: Benjamin Hiorns
Inclusive design is on the rise in the baby care sector. People want to see a brand that not only embraces natural and organic products but one that accounts for every background and is relatable to all. The focal point should not just be a...
Posted by: Creativepool Editorial
It’s not just brands that boost their juice by being ‘playful’. Any kind of interaction, from museums to retail to software to government can learn from the players out there who stay open to fresh ideas, exploration and...
Posted by: Creativepool Editorial
For time immemorial, human beings have enjoyed putting things into their bodies that are bad for them. It’s why the McDonald’s arches are as recognisable as the Christian cross. Advertisers have always known this and have been peddling...
Posted by: Benjamin Hiorns
Warning: Featured happenings in this Global Creative Calendar edition are closer than they appear. Over the past several years, these updates have presented thousands of opportunities to advance knowledge, sharpen skills, immerse within world-class...
Posted by: The Darnell Works Agency
The pandemic has highlighted the importance of credible and reliable information. However, the reliance on user-generated content online as a source of truth for news has increased the risk of exposure to bias, misinformation and potentially harmful...
Posted by: Creativepool Editorial
Nearly two thirds (64%) of women aged 18-35 years old are not checking their chests regularly every month but 1 in 7 women are affected by breast cancer in their lifetime. Superdrug has taken matters into its own hands and launched a new unique...
Posted by: Creativepool Editorial
Everyone loves a good con story. You only have to see the success of the recent Anna Sorokin drama and Tinder Swindler documentary on Netflix to see how infatuated we all are with the seedy inner-workings of a good long con. But the latest big con...
Posted by: Benjamin Hiorns
Just when you thought all of the year’s trends had been discussed, dissected and digested, here’s one final piece of insight from some of the leading female voices in advertising. Pulled from a report by Digital Leading Ladies (the...
Posted by: Creativepool Editorial
A creative director and designer with 25+ years experience working in the creative industry, Patrick Corley-Jackson has been involved with design agencies in the UK and US and has worked with some of the world's largest (and smallest) brands. A safe...
Posted by: Creativepool Editorial
From Greek philosophy all the way up to The Matrix, people have always been fascinated with the nature of reality, and now the metaverse is creating a brand new one. It’s a concept that’s been building momentum since it was first...
Posted by: Yonder Consulting
Ask any freelancers that’s been working for more than a few years and they’ll probably turn their noses up at the very mention of freelance platforms like Upwork and Fiverr. For my sins, I’d probably count myself amongst the...
Posted by: Benjamin Hiorns
Misplaced romanticism is a common curse in popular culture. There’s the concept of the “troubled genius” creative that, for some, excuses some pretty reprehensible behaviour and puts a rose-coloured lens over mental illness....
Posted by: Benjamin Hiorns
For years, the marketing industry has relied on an abundance of data insights to drive marketing strategy and campaigns. As marketers, there was a time when we were spoilt for choice with data opt-in as standard, third party cookies and even...
Posted by: Creativepool Editorial
We’re all in agreement that we need to urgently address the big gaps in representation that exist across the creative industries. But what are the fundamental issues that need to be tackled when it comes to creating a diverse workforce?...
Posted by: Creativepool Editorial
Television has evolved quite substantially in recent years perhaps by necessity rather than by choice. The prevalence of the online space has meant the ‘old ways’ of television advertising simply don’t make sense anymore. This is...
Posted by: Creativepool Editorial
After working in the corporate world for a few years, Virgile Loisance saw how difficult it was to engage employees around different themes. So, he started Emeraude Escape to bring a little joy into the corporate world and gamify company...
Posted by: Creativepool Editorial
Christopher Bicourt is a man with a lot to say and a lot of very progressive ideas about everything from how he approaches his work to the rise of the metaverse. On the latter point, in face, he considered himself something of an expert. Working...
Posted by: Creativepool Editorial
Following the turbulence and uncertainty of the Covid-19 pandemic, it’s no secret that businesses throughout the UK have been forced to adapt to the evolving demands of the new normal. Although strategies have differed depending on sector and...
Posted by: Creativepool Editorial
According a snapshot poll of recent graduates from the prestigious Brixton Finishing School, 71% value the diversity of the organisation’s current employees when asked what they value most from a potential employer. The figure even rose to 76%...
Posted by: Creativepool Editorial
The Global Cement and Concrete Association (GCCA) has today announced the winners of its ‘Concrete in Life 2021’ global photography competition, which celebrates the beauty, importance, and sustainability of concrete - the most widely...
Posted by: Creativepool Editorial
I promised to follow up my post of the other day and talk about why, when I ran new business at BMP, we abandoned our chemistry meeting technique despite the fact that it was delivering 100% success. To recap our approach - by demonstrating to...
Posted by: Whistlejacket
In my career as a freelancer, I’ve never really felt like I was particularly “in-demand.” I mean, I’ve rarely struggled for work but I’ve rarely been in a situation where I’m fighting it off with a stick...
Posted by: Benjamin Hiorns
2022 will mark two years since the murder of George Floyd and two years of investigation in our industry around DE&I (diversity, equity and inclusion) in our workplaces. How can we collectively move the conversation on in 2022? In this exclusive...
Posted by: Creativepool Editorial
I came across a post from Richard Shotton (it's here) discussing Rory Sutherland's recent piece on how perhaps agencies are missing a trick in the pitch process by selling only the positive and not the negative (and I noted the often fierce reaction...
Posted by: Whistlejacket
In February 2020, digital design and technology agency Studio 24 was awarded the contract to redesign the website of the World Wide Web Consortium (W3C). For those unaware, this is the prestigious, international organisation founded by the inventor...
Posted by: Creativepool Editorial
I started freelancing as a writer in 2009. It started as a few side-hustle gigs as a writer for music magazines and, over time, slowly evolved into an actual career. I didn’t really mean for it to happen and I didn’t even realise it could...
Posted by: Benjamin Hiorns
The phenomenon known as SXSW was launched in Austin, Texas, USA, back in 1987. Starting on 11 March, the unified 2022 SXSW Conference will introduce what's next in the worlds of film, culture, music, and technology, providing rich opportunities for...
Posted by: The Darnell Works Agency
“Am I being paid enough?” This is a question I ask myself daily. Of course, as a freelancer, I technically control my own salary but it’s still a nagging itch that tends to kick in at the most inopportune moments. Generally, just...
Posted by: Benjamin Hiorns