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Leaders

iris build a physical Give Button for Save the Children

Save the Children has developed a physical Give Button offering donors access to frictionless one-touch giving, on impulse in the home. The button, currently in prototype stage, has been designed for supporters who want a way to give frequently to a...

Posted by: Creativepool Editorial
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Leaders

Can we save the world's coral reefs with 3D printing?

Over the last couple of years 3D printing has been used to build houses and bridges, create new body tissues and organs, and pioneered as a future development through which we'll be able to build space stations and space exploration devices in situ...

Posted by: Kate Lewin
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Leaders

Future Trends: Next-Gen Broadcast Technology and Consumer Electronics

The world of technology is constantly developing and we are charged with the task of staying ahead of the game in order to keep up with the latest trends in Next Gen broadcast and consumer electronics. As an industry that continuously encounters...

Posted by: The Crewing Company
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Leaders

Wunderman's commitment to a more diverse agency world

In a bid to smash the mold of the traditional agency demographic, Wunderman opened its entry level recruitment scheme to non-graduates for the first time with the launch of Wunder Hunter - a recruitment platform that targets university alumni...

Posted by: Kate Lewin
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Inspiration

Trailblazers: A type of art at Optimo Type Foundry

Optimo was initiated in 1998 as a bachelor project by Gilles Gavillet, Stéphane Delgado and David Rust. It was a way for them to release their own fonts, and Optimo became part of the first wave of digital foundries to emerge in the 1990s as a...

Posted by: Kate Lewin
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Leaders

Wunderman's diverse Wunder Hunter recruitment scheme is open to everyone

Wunderman UK has underlined its commitment to a more diverse agency world, with the launch of Wunder Hunter, its entry level recruitment scheme. For the first time, the agency’s formal recruitment is targeting both university graduates and those...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions on The Oscars 2017: A Social Media Monopoly?

The Oscars are, whilst almost as large a televisual draw as that 'other' big event in February, largely free from the burden of expectation when it comes to advertising. The fact is that nobody really talks about the ad breaks of the Academy Awards,...

Posted by: Benjamin Hiorns
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Leaders

Entries For Kancil Awards 2017 Now Open (UPDATED)

Entry submissions for the Kancil Awards 2017 is now open, including for the first time in 20 years, social media-based entries. The Kancil Awards, which was traditionally held in the last quarter of the year, will from this year be a permanent...

Posted by: Kancil Awards 2017
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Leaders

The President Trump Inauguration: Laughing Through the Tears

With Donald J. Trump set to claim the mantle of “World's Most Powerful Man” this afternoon, I thought it was about time to start laughing through the tears. So, instead of pontificating on the dark days ahead when the real estate tycoon,...

Posted by: Benjamin Hiorns
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Leaders

Finalists announced for the 2017 FDM Everywoman in Technology Awards

The finalists for the seventh annual FDM everywoman in Technology Awards, which celebrates women that are changing the face of technology in the UK, have been announced this week. From entrepreneurs and engineers driving the business agenda to...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

IAB UK Jon Mew has been announced as CEO of the IAB (Internet Advertising Bureau), making him the successor to Guy Phillipson, who recently stepped down from the role. Mew has been at the IAB since 2008, joining as head of mobile before being...

Posted by: Creativepool Editorial
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Leaders

Pentagram branding aims to eradicate US Tampon Tax

A Pentagram partner has created the visual identity for a rather unique organisation set up to lobby the US government on the controversial so-called 'tampon tax' on menstrual products. Paula Scher designed the branding for the Period Equity brand,...

Posted by: Creativepool Editorial
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Leaders

McCann help Romania become the first country to have an AI Ambassador

Following negative global media coverage about Romanians in recent years, an unbiased voice was needed to speak for them and show the world the true colours of Romania. ROM chocolate (a traditional chocolate bar wrapped in the national flag) and...

Posted by: Creativepool Editorial
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Inspiration

Brand Case Studies: Casper & the new frontiers of sleep

In the last year, Casper have claimed a spot in Time’s Best 25 Inventions of 2015, won a Big Innovation Award, been finalists of a Fast Company Innovation by Design Award, and bagged a spot on The Ellen DeGeneres Show. These aren’t...

Posted by: Kate Lewin
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Leaders

Top 10 Hires of the Week

Foxtrot Papa Foxtrot Papa, the London-based content marketing agency, has announced the appointment of Ryan McNamara as Deputy Managing Director. Ryan will be overseeing client services at Foxtrot Papa to help the ambitious strategic content agency...

Posted by: Creativepool Editorial
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Leaders

Black Friday 2016: A Creative Review

Black Friday is a very modern phenomenon. A true triumph of commercialism, it's a perfectly placed date in the cultural calendar that gained so much attention a few years ago that South Park deemed it necessary to construct a feature-length episode...

Posted by: Benjamin Hiorns
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Leaders

MEC asks you to 'Brave Your Bias' at Advertising Week New York

MEC has launched a global industry-wide initiative to celebrate difference and raise more visibility of inclusion as a critical business imperative. Debuting at New York’s Advertising Week, “Brave Your Bias” implores people to...

Posted by: Creativepool Editorial
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Features

Inside The Mind of Chris Turner, Sound Designer at Jungle Studios

What does it take to be a Founder of the next best tech company? Or the Director at a top agency? A sensational appetite for learning is definitely one of them. Inside the Mind is a new series of interviews where we jump into the heads of leaders &...

Posted by: Alexandra Schott
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Leaders

Top 10 Hires of the Week

M&C Saatchi M&C Saatchi has announced the appointment of the highly regarded Sian Cook to the role of Managing Partner. In her new role, Cook will lead one of the agency’s largest accounts, Woolworths. Cook comes to the role from BBH, London...

Posted by: Creativepool Editorial
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Leaders

Why creative talks are so important for inspiration and community

Part One: Finding Inspiration As part of a four part series in advance of the next thread Bristol, we are writing a collection of articles on why we think creative talks are so important for a sense of togetherness, community and inspiration. The...

Posted by: Fiasco Design
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Leaders

#TechTuesday: Pokémon drones, spokeless bikes & mini games consoles

The TRNDlabs Pokédrone As one of the first tech brands to jump on the back of the Pokémon Go craze, TRNDlabs has customised its miniature drone so that Pokémon Go players can access Pokémon in difficult places and avoid walking...

Posted by: Benjamin Hiorns
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Leaders

What is Pokémon GO & how to get it right now

If you're even remotely interested in the wonderful world of Pokémon (and why wouldn't you be?) then you're probably aware of the mega-hyped Pokémon Go smartphone game, which essentially uses AR technology to allow fans to catch...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: From Forever Hope to Netflix

Branch - Forever Hope Foundation The Branch consultancy has worked on the development strategy and brand identity for the charity startup Forever Hope Foundation (FHF), which was set up to partner with other charities and run high-end events for...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions 2016: Thursday's Top Highlights

AKQA announce Future Lions winners AKQA announced the winners of Future Lions, the official student awards at the Cannes Lions yesterday. Future Lions challenges students to come up with an idea that would not have been possible three years ago for...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: DigitasLBi

World's fastest flying women recruited for Dunkin' Donuts stunt DigitasLBi and Dunkin’ Donuts recruited the world’s fastest flying woman; 28-year-old wingsuit base jumper Ellen Brennan, to do the world’s fastest Dunkin’ run...

Posted by: Creativepool Editorial
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Leaders

McCann London launches Wimbledon's first ever brand campaign

The All England Lawn Tennis Club (AELTC) has launched a new strategic brand positioning and campaign for the upcoming Wimbledon Championships, under the platform “In Pursuit of Greatness,” which is the first major campaign for the...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

RKCR/Y&R - Lombard Odier RKCR/Y&R has been appointed by Lombard Odier to be its first global advertising agency partner following a competitive international pitch involving BETC Paris, Fred & Farid and Armanda Testa. Lombard Odier is one of the...

Posted by: Creativepool Editorial
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Leaders

MullenLowe London make sure everyone has their say in the EU Referendum

Whilst most of us would hesitate to admit it, there is a great deal of confusion surround the upcoming EU Referendum, which is frankly insane considering the amount of media coverage it's been getting. The positives and negatives are being flung at...

Posted by: Creativepool Editorial
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Leaders

#TechTuesday: From playful electronics to drone football

Purposefully ridiculous, playful electronics from Slovenia Technology doesn't always have to be completely serious, sometimes it can be fun too! Enter the Slovenian designer Dan Adlešič, who recently updated his collection of toy-like...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

RKCR/Y&R RKCR/Y&R has hired Tamsin Djaba as Strategy Partner as part of a realignment of the management structure at the agency. She joins the agency from Droga5 London where she worked as Strategy Director. At RKCR/Y&R, she will be responsible for...

Posted by: Creativepool Editorial
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Leaders

Cheil and Samsung use VR to help people conquer their fears

Cheil Worldwide are asking people to conquer their deepest fears with the help of virtual reality technology in the Samsung #BeFearless campaign, which focuses on the common fears of public speaking and heights. The campaign seeks to empower young...

Posted by: Creativepool Editorial

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