Displaying 1981 - 2016 of 3250 results
It gives us great pleasure to announce this year’s Creativepool Annual winners, revealed last night at the Annual Awards Ceremony at Protein Studios. A total of 251 winners were crowned between both the creative Annual categories and the Award...
Posted by: Creativepool
The studio will be led by Executive Producer David Michaels, who is an integral part of the Smoke & Mirrors family and in recent years has played an instrumental role in the success of the company’s New York operation. Smoke & Mirrors...
Posted by: Tag Collective Arts
Edit_ - Constellation The Manchester-based brand consultancy Edit_ , which was founded in January by Karen Hughes alongside Khadija Kapacee, both formerly of brand consultancy True North, has designed the place branding for a local enterprise...
Posted by: Creativepool Editorial
Ocean Outdoor - BBC Three/Hyundai (Piccadilly Lights) Hyundai has renewed its commitment to both Ocean Outdoor and the UK’s most iconic DOOH location, confirming that it will continue to maintain its presence on the iconic Piccadilly Lights...
Posted by: Creativepool Editorial
MEC Tonic MEC UK has hired Sarah Salter to lead MEC Tonic, its innovation division, Jason Dormieux, the MEC UK CEO announced this week. The brand innovation space is at a pivotal point, as innovation has yet to deliver returns that brands are...
Posted by: Creativepool Editorial
Alongside my recent pieces, Tech Trends: AI in 2017 and Creative Opinions on AI, I also conducted a series of interviews with some varied and insightful industry figures about their own experiences, hopes, thoughts, feelings and fears regarding the...
Posted by: Benjamin Hiorns
J. Walter Thompson/MPC - Berocca J. Walter Thompson London and Berocca have introduce “Roccy,” a chameleon who body pops to Panjabi MC, in a brand new through-the-line campaign that aims to get the UK energised this spring. Berocca is...
Posted by: Creativepool Editorial
Officially stepping off the ropes to join the fight (after no small amount of persuasion and 'egging-on' from all and sundry), Google has announced an aggressive, three-pronged approach to addressing the problem of ad misplacement and brand safety...
Posted by: Benjamin Hiorns
Dan Koren, Head of ADI at Wix.com, on how AI is creating a new market standard for web design. Currently, artificial intelligence is mainly associated with robotics and self-driving cars. Nonetheless, major advances in AI technology have opened the...
Posted by: Benjamin Hiorns
Artificial intelligence was a pretty universally feared and mistrusted concept until very recently, one that was largely ignored by the mainstream media, and relegated instead to the fringes of science fiction. In 2017, however, AI is everywhere....
Posted by: Benjamin Hiorns
The founder of Advertising Week Europe has warned that the festival could move from London to another city such as Paris or Amsterdam because of Brexit. Matt Scheckner, the founder of Advertising Week Europe, which takes place this week for the fifth...
Posted by: Creativepool Editorial
Of all the terms that spring to mind when we talk about the fashion industry’s upward trajectory, ‘deep learning’ and ‘big data’ probably aren’t the first to come to mind. Behind glitzy exteriors though, these...
Posted by: Kate Lewin
The Infinity installation that immerses visitors in patterns of light Light projected into a mirrored room created seemingly infinite patterns in a remarkable installation by the Turkish artist Refik Anadol at this year's SXSW festival. For the...
Posted by: Creativepool Editorial
Apple building AR technology that could “make it's way onto our bodies” A new report released yesterday claims that the mighty trend-setters at Apple are currently working on an augmented reality product, which would put it in direct...
Posted by: Benjamin Hiorns
There was a great deal on internet chatter over the weekend regarding brands (both major and minor) pulling their ads from YouTube following the revelations from the ongoing investigation from The Times, which found that ads from brands including...
Posted by: Benjamin Hiorns
St Patrick's Day activations are actually a little thin on the ground this year, but one that caught my eye (perhaps due in no small part to my personal fondness of the brand) was Jameson Whiskey, who are celebrating the launch of their very...
Posted by: Benjamin Hiorns
JJ Creative Integrated marketing agency JJ Creative has recruited two highly established creatives, with over 40 years of combined industry experience, to add to their growing team. Rick Gillham and Kat Wild join the Oxfordshire-based JJ, whose...
Posted by: Creativepool Editorial
Dan Phillips, Head of Digital and Interactive at MPC Advertising Cutting to the core of who we are and evoking primitive human emotion forms the basis of experiences that are talked about, shared and remembered. In advertising, therefore, it is no...
Posted by: Benjamin Hiorns
By it's very nature, virtual reality can be an emotionally draining thing to experience if you're not prepared for it and the creative industries are starting to realise that, if they utilise this more immediate connection effectively, they can...
Posted by: Benjamin Hiorns
The new boss at Google for the UK and Ireland, Ronan Harris, has openly defended his company's ad viewability and transparency record, days after WPP boss, Sir Martin Sorrell, urged Google (and Facebook) to take responsibility regarding setting the...
Posted by: Benjamin Hiorns
Vbat - Foster's Ubiquitous lager brand Foster’s has been given a new packaging design and tweaked visual identity, which aims to give more precedence to its Australian history. The rebrand has been completed by Amsterdam-based branding...
Posted by: Creativepool Editorial
iris Amsterdam iris is investing in its senior creative leadership in Amsterdam, by appointing Kenn MacRae to the newly formed role of Executive Creative Director. Across his 20-year career in advertising, Kenn has held Creative Director positions...
Posted by: Creativepool Editorial
“You can’t be what you can’t see” It feels like change is the only constant in today’s society. 2016 was full of truly shocking political events, that have shaken the collective consciousness, whatever side of the...
Posted by: Creativepool Editorial
Health food producer Soylent has partnered with Wieden+Kennedy for overall brand development, marketing strategy and product campaigns, with the agency celebrating this new partnership by treating the brand to a genuine first for the category; an AI...
Posted by: Creativepool Editorial
This year, there has been decidedly more attention cast on International Women's Day, which is important, as, even in these enlightened times, many women across the world are still being made to feel as if they are somehow 'less than' their male...
Posted by: Benjamin Hiorns
Olafur Eliasson reveals solar-powered Little Sun lamp Fine artist and designer Olafur Eliasson has unveiled the design of a new solar-powered light aimed at off-grid communities. Eliasson, who is primarily known for major artworks such as The...
Posted by: Creativepool Editorial
BrandOpus - BirdsEye Chicken BrandOpus has worked with family frozen food favourites, Birds Eye, to create new packaging for their entire chicken portfolio. The frozen chicken category is in decline, concerns over quality has seen mums looking...
Posted by: Creativepool Editorial
VCCP - eBay eBay has picked VCCP as its lead creative agency in Europe as it embarks on the next stage of its “brand evolution.” The announcement follows a competitive pitch during which the online marketplace sought out one agency to...
Posted by: Creativepool Editorial
Edelman Deportivo Edelman UK is looking to Stockholm to accelerate its creative ambitions consolidating its capabilities under the Edelman Deportivo banner. Stockholm based Deportivo was described by Contagious in January 2017 as the “best and...
Posted by: Creativepool Editorial
Smörgåsbord - Visit Wales Welsh actor Luke Evans, who will star as Gaston in the new Disney remake of Beauty and the Beast, is starring in an atmospheric new TV ad for Visit Wales, designed to promote the country’s 2017 Year of...
Posted by: Creativepool Editorial
The mobile tech community have descended in their compact droves on Barcelona this week for the 2017 Mobile World Congress, which appears to be expanded every year as the mobile market does likewise. This year, with smartphones reaching their peak of...
Posted by: Benjamin Hiorns
In the modern world, we’re bombarded by images: the average person is exposed to as many as 5,000 adverts every day. That’s one advert every 11.52 seconds. How do you make imagery stand out from an endless flood of data? This is the...
Posted by: Saddington Baynes
Dubbed the 'hippest place in Britain' by The Times, Glasgow is in the midst of a creative coming-of-age as the de-industrialised cityscape gives way to a subtle but steady innovatory transformation. But whilst it may have been overlooked in...
Posted by: Kate Lewin
This week saw the launch of “Halo,” a challenger coffee brand which aims to give people the world’s best coffee, in a way they want it, that’s best for the world. Halo is the world’s first fully compostable coffee capsule filled with the...
Posted by: Creativepool Editorial
As part of the once mighty AOL’s ongoing work to build a mobile advertising business rivalling the current top dogs at Facebook and Google, the company is partnering with the Berlin-based mobile data exchange group Adsquare on a new data...
Posted by: Creativepool Editorial
BrandOpus - Blue Dragon Blue Dragon has unveiled a bold, vibrant new brand and packaging range, created by BrandOpus. Founded in the 1970s, Blue Dragon were pioneers in introducing traditional Asian flavours to the UK market. In the 40 years since,...
Posted by: Creativepool Editorial