Displaying 1 - 36 of 588 results
Oh for Pete’s sake!!! Did you know that over the course of the last ten years the average attention span has dropped from 12 minutes to a short 3 to 5 minutes and it keeps dropping every year. It is worth talking into consideration in the last...
Posted by: Peter Stylianou
Is chasing perfection holding back your design career? There’s a quote that’s been heard a lot recently: ‘Done is better than perfect.’ Sheryl Sandberg (former COO of Meta) cited it in her book as a way of expressing the idea of doing...
Posted by: Tony Clarkson
by Creativepool. We've all heard that first impressions count and never is it more true than for an interview. If 70% of a first impression is based on appearance and body language, then dressing appropriately for your interview is of the upmost...
Posted by: Creativepool
by Creativepool. Getting yourself prepared for these following interview questions is a vital part of landing a great job. Most of these will come up in one shape or another during the interview - unless of course you get one of those great...
Posted by: Creativepool
So, at last you've got through to the interview stage and you need some advice. Your CV has been scrutinised, your portfolio pawned over and the last thing you need is the perfect interview technique. Below are some vital tips that we have collected...
Posted by: Creativepool
It’s not news that public trust in the news media has declined in recent times, fueled in no small part by accusations of fake news and data privacy across social media. As a result, public confidence in social media is eroding. According to...
Posted by: Posterscope
Volkswagen has created a series of funny idents to promote its continued sponsorship of ITV Movies in the UK that see people in films gain unrealistic levels of confidence. The entertaining scenes include an American spy eager to show off his fluent...
Posted by: Creativepool Editorial
A husky sledder, a tour guide and a carpenter may not seem to have much in common at first sight - but once you get to know Luisa Wells and how inspiring her leadership is, you can sort of see why she sees herself in any of the three. Clearly an...
Posted by: Creativepool Editorial
Co-founder and COO Alex Evans is brutally honest about this: the toughest challenge in leading Studio Blup to its current position was delegating and learning to let go. Alex has an exceptional energy and drive for creativity, one he was clearly...
Posted by: Creativepool Editorial
Just 20% of UK news audiences feel confident that the news they are reading is real and 70% want social media companies to take more responsibility for tackling fake news, research conducted for the7stars, the UK’s largest independent media...
Posted by: Creativepool Editorial
Next time we need inspiration for a story about following one's heart, we know that we can rely on Emily Woods for a good tale. Emily was studying psychology at university when she decided to do an art subject one semester. Since then, her love for...
Posted by: Creativepool Editorial
As our number-one ranked content agency on Creativepool, The Dubs certainly has a few noticeable Annual wins under their belt - and 2020 was no different. Crowned our People's Choice Small Agency of the Year and awarded the People's Choice in...
Posted by: Creativepool Editorial
Marketers have revised their budgets up in the first quarter of the year thanks to a growth in online ad spend, according to the latest IPA Bellwether report, which reports an extension of a record run of marketing budgets’ growth to...
Posted by: Creativepool Editorial
Carwow, the online car marketplace has unveiled a full rebrand led by branding agency, Ragged Edge, as it strategically repositions itself as the car-changing marketplace for life-changing moments. Set around the insight that it’s often...
Posted by: Creativepool Editorial
To all those suffering from crippling impostor syndrome, Chief Experience Officer at Digitas UK Jane Austin wants you to know that you are not alone. Jane has recently been appointed to take on this new challenge at Digitas, and we can already see...
Posted by: Creativepool Editorial
Some underestimate the impact of title sequences on viewers, but the truth is these sequences can largely contribute to strengthen a solid tv show's brand. From Game of Thrones to Penny Dreadful, from Breaking Bad to Westworld, having memorable...
Posted by: Creativepool Editorial
Last night, Procter & Gamble and global feminine care leader, Always, announced a new commitment to address the challenges girls and young women are facing due to the effects of the Syrian refugee crisis. In partnership with UNESCO and Save the...
Posted by: Creativepool Editorial
You wouldn’t let an employee loose on your core IT systems without training, so should your media outreach be any different? Amy Stone, Senior Communications Consultant at Hard Numbers discusses her surprise and frustration at how many times...
Posted by: Creativepool Editorial
The Full Service/Jelly London - The Climate Coalition Actress Anna Friel has lent her voice to a new animated film, produced by renowned photographer Rankin, that tells a story of how climate change is impacting on our everyday lives - and how...
Posted by: Creativepool Editorial
Adland has always been an ecosystem of constant evolution. From the earliest forms of mass communication to the first banner ads on the internet, each new wave of technology and social change has ushered in fresh ways to captivate audiences. Now, as...
Posted by: Benjamin Hiorns
I remember having a conversation with my father around February this year about Donald Trump. “He’ll be in prison this time next year,” he said, “He’ll be back in The White House this time next year,” I said. Never...
Posted by: Benjamin Hiorns
Brooklyn-based design agency Team have rebranded nonprofit youth-mentoring program, Empower. The rebrand signals an expansion of the organization’s initial mission, which focused on supporting young women who had experienced mother loss,...
Posted by: Creativepool Editorial
It is a widely known fact that big clients do things differently. The largest organisations in the modern brandscape will have millions of dollars to spend in marketing budget, but they obviously won’t be keen on spending them all in a risky...
Posted by: Antonino Lupo
So you’ve decided you want to go freelance. Congratulations! Choosing the freelance life is a huge decision and I’m sure you didn’t take it lightly. Of course, autonomy and independence comes at a certain price; and that price, you...
Posted by: Antonino Lupo
Curious Films - The Wilderness Society Zoë Bell’s latest spot, “Save Ugly” for The Wilderness Society, boasts an A-list cast with the likes of Rosario Dawson, Cate Blanchett and Joel Edgerton. A three-minute musical comedy,...
Posted by: Creativepool Editorial
In a world where mobility aids are often overlooked as purely functional, Zeal Lifestyle is redefining the industry with a bold and stylish approach. Co-founded by Georgia Williams, a former retail designer for Dior, and Josh King, an industrial...
Posted by: Benjamin Hiorns
This week, we sat down with Ghost Robot and it’s far less confusing than it sounds. CEO and Founder and Zach Mortensen and CCO Mark DePace form the creative partnership at the heart of the Brooklen-based content studio that’s won more...
Posted by: Creativepool Editorial
Valtech is a global transformation company, powered by digital innovation. They empower customers to build impactful experiences, improve human lives, and accelerate business growth. As managing director, Chris Daplyn talks to us about...
Posted by: Creativepool Editorial
People often assume creativity is inherent and that you are ‘born creative’. However, Cavell Ord-Shrimpton, Head of the School of Design at Arden University would disagree. Touching on how the creative mind is built upon confidence,...
Posted by: Creativepool Editorial
So much of our lives is online, so it’s no surprise to see that privacy and security concerns are taking centre stage. How do we keep our customers safe in a world that’s only becoming more digital? James Squires, Lead Consultant of Tech...
Posted by: Creativepool Editorial
Among other things, the Covid-19 pandemic has taught us much about authenticity, honesty and humanity. The Black Lives Matter movement and the murder of George Floyd kickstarted a new chapter in the debate on inclusivity and diversity, showing us the...
Posted by: Creativepool Editorial
When the results for the Q1/FY 2021 were released a few months ago, tales of recovery and hope started spreading across the industry, as optimistic figures of growth and recouped losses started popping up from the industry giants and beyond....
Posted by: Antonino Lupo
The potential of neuroscience and neurocreativity is endless. This project by Saddington Baynes demonstrates that and much more. Assisting with a global agency pitch, Saddington Baynes employed its Engagement Insight tool to generate measurable...
Posted by: Creativepool Editorial
The Creative Team in the advertising, digital or marketing sector is responsible for generating attention-grabbing ideas that will entice the consumer or target audience. Members of the team work together to develop conceptual campaigns designed to...
Posted by: Creativepool
It is often said that introverts have both an amazing and a terrible time in this industry. Amazing, because any corner of the creative sector can feel like a caring team and a loving family; terrible, precisely for the same reason. David Keens is...
Posted by: Creativepool Editorial
The word 'puberty' can evoke quite a varied range of bad memories in the minds of us all. It is a time of change and self-realisation. It is a time in which we become aware of our own selves, bodies and sexual identities. It is also the most...
Posted by: Creativepool Editorial
