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Workshop

12 Key Terms To Look For In Your Music License

Let’s face it. Music licensing can be pretty tedious from time to time. Okay… most of the time. But you don’t need to understand every term or nuance to purchase a music license. If you’re an advertiser looking to license...

Posted by: Bopper
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Workshop

How to set up your member profile | Creativepool Member Hacks #1

There’s loads you can do on Creativepool, from connecting with fellow creatives to showcasing your work and finding new projects. But it all starts in one place: your Creativepool profile. If you landed on this article, you’ve probably...

Posted by: Creativepool
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Leaders

Make to Treasure - A Conversation with ex-Timberland Steve Salt

Make to Treasure is an attitude. Simply put, the idea any brand-related promotional tool we produce should add value, so we need to make it last. Promotional materials that belong in a brand’s ID should add texture, weight (metaphorically and...

Posted by: Heather Golding
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Features

Is it worth it to burn yourself out for that pitch?

Some time ago, I took a few days to read an interesting little book by Bloomberg reporter Jason Schreier, named Blood, Sweat & Pixels. In it, Jason interviewed a number of game studios behind some of the most famous games, learning the crazy and...

Posted by: Antonino Lupo
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Job Description: 3D Visualiser

3D visualisation is a synonym for computer-generated imagery, 3D rendering, 3D graphics, etc. All of these terms refer to the digital process of creating some graphical content by using 3D technology - that is the task of a 3D visualiser. This...

Posted by: Creativepool
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Workshop

A quick guide to getting mental health right in your ad campaigns

In the UK, mental health problems affect approximately 25% of the population every year. That is nearly 17 million people every single year. If it is true that advertising can be a driver for positive change, like all things creativity, it is our...

Posted by: Antonino Lupo
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Workshop

How to hire a great graphic designer - 5 useful tips

The best graphic designers inhabit that space between the creative and the business-minded; the tangible and the intangible. It would be quite easy (and reductive) to simply take the phrase literally and describe a graphic designer simply as...

Posted by: Benjamin Hiorns
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Leaders

Action over virtue: looking beyond purpose

It appears that only an incredibly small portion of Fortune 500 companies believe that they should focus on making profit and their actions, rather than social goals. Of course this is far from being negative. Such shift in perception heralds an era...

Posted by: Creativepool Editorial
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Workshop

Should you quit your job and go freelance?

“The freelance revolution”, they’re calling it. People all over the western world (especially in Europe and US) are quitting their longstanding, once granted jobs to pursue new opportunities in the freelance scene. It certainly has...

Posted by: Antonino Lupo
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Inspiration

Global creative calendar: October 2021

Each year, the Cannes Lions score the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health, and Entertainment. The latest Global Creative Calendar edition is designed to...

Posted by: The Darnell Works Agency
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Features

Beware the Equity/ESOP trap in your next role

Working for startups is surely exciting. Smaller teams feel more familial, warm and human, without all the hassle of huge hierarchy and escalating an escalation to the higher management team. Unfortunately, some startups are also ruthlessly attentive...

Posted by: Antonino Lupo
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Leaders

38,262 reasons why the future of content is long form

Have you scrolled through the Discover page on TikTok lately? Interesting and inspiring trends for sure - but as we know, TikTok only ever works well with very short content. Instagram and other social platforms have all followed the same route,...

Posted by: Creativepool Editorial
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Industry

Making the Whiskas cat happy with AMV BBDO | #BehindTheIdea

Whiskas has always been a popular brand for cat owners and lovers. In an attempt to cement its reputation as the brand that truly understand cats, Whiskas turned to AMV BBDO to design a new, purrrfectly unique spot with the iconic Whiskas cat as the...

Posted by: Creativepool Editorial
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Workshop

How Do Indie Musicians Make Money In This Digital Era?

There’s been a whole lot of change within the music industry over the past 10 years it’s almost hard to keep up. With the addition of music streaming services and numerous distribution channels, artists have been able to market themselves...

Posted by: Bopper
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Leaders

What's next for UI? | By the Senior UI Designer at giffgaff

The future of technology and design runs through an exciting and effective UI. Be it neural links or mixed reality glasses, someone will have to design the interactive interfaces for us to use these devices - and the trends are quite thrilling to...

Posted by: Creativepool Editorial

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