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Features

AI panic as half of marketers fear for the future #FutureMonth

Economic uncertainties and technological advancements are changing the face of business operations across Britain and the rest of the world, with marketing professionals at the epicentre of these shifts. Recent research from SurveyMonkey has...

Posted by: Creativepool Editorial
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Features

Disney has a serious brand problem

There are few brands as highly coveted as Disney. This year marks 100 years since Walt Disney first stepped onto the global stage with the iconic Steamboat Willy cartoon and heralded the birth of modern animated cinema and in those ten decades, to...

Posted by: Benjamin Hiorns
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Inspiration

#MemberSpotlight on Obelisk Agency Creative Director, Silvia Bosoiu

A creative director with over a decade of experience, Silvia is a fascinating individual that loves to experiment with ideas and let her mind run wild. As Co-Founder and CD at the Obelisk Agency, she has worked for everyone from tiny startups to...

Posted by: Creativepool Editorial
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Inspiration

Blowing the whistle on Whistlejacket | #CompanySpotlight

This week, we spoke to Richard Morris, Partner at independent creative company Whistlejacket. He spoke about the humble beginnings of the agency just under 10 years ago, its recent pivot to a hybrid working model and how us creative humans MUST...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on Wonder Vision

Wonder Vision is a creative production studio driven by design and obsessed with detail. Starting with powerful ideas, they solve content production challenges for some of the world’s most ambitious brands. This week, we caught up with...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on The Gate NY

This week, we’re heading across the pond to speak to David Bernstein, Chief Creative Officer at The Gate NY. How was your company born and where are you based? Our company was born 151 years ago. And while its name and ownership has changed a...

Posted by: Creativepool Editorial
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Inspiration

Burger King gives up on the Whopper | #BehindTheIdea

BBH is putting the spotlight on the nation’s most famous chicken burger - Burger King’s Chicken Royale in a campaign that taps into a truth that for some, the Home of the Whopper, isn’t all about the beef. But instead of a...

Posted by: Creativepool Editorial
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Features

The best breakthrough brands of 2023

Interbrand, the world's leading brand consultancy, has launched its 2023 Breakthrough Brands report which names the top 30 innovative brands that are emerging to disrupt the global landscape. The report includes OpenAI, the company behind ChatGPT,...

Posted by: Creativepool Editorial
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Workshop

How to Choose a VFX Agency

In today's world of cutting-edge technology and visual storytelling, Visual Effects (VFX) play a vital role in enhancing the cinematic experience. Whether you are producing a movie, a television show, a commercial, or any other visual media project,...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Sweathead CEO, Mark Pollard

Mark runs Sweathead, a strategy training company with a community of 18,000 strategists and a podcast with over 1.3 million listens. In recent years, he's consulted and trained companies like Wall Street Journal, Twitter, Complex Media, EA Games,...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on Miami agency Might & Matter

This week, we’re talking to Milton Lebron, Co-founder & Executive Creative Director at Might & Matter, a relatively young agency based in Miami, Florida that are looking to establish meaningful connections that go beyond mere...

Posted by: Creativepool Editorial
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Workshop

Ace Your Next Project Manager Interview Using These 7 Tips

Job interviews can be nerve-racking, no matter the position you’re applying for. In fact, 93% of people say they feel anxiety leading up to the interview. One of the ways you can keep these nerves at bay is by preparing effectively. In this...

Posted by: Creativepool Partner
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Inspiration

#MemberSpotlight on Graphic Designer and Creative Director Gavin Davis

How did you get into the industry? I studied and qualified as a Graphic Designer where I worked for many years. During this time, I found a passion for 3D animation which I then self-taught myself and began introducing this into my job and...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on JOAN, a very modern agency

This week we're shining our company spotlight on an award-winning creative company named Independent Agency of the Year by Campaign and Small Agency of the Year by Adweek. JOAN is all about inclusion and diversity and its Co-Founder and Chief...

Posted by: Creativepool Editorial
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Workshop

How to... Create an employee brand that people believe in.

In almost every business the attraction and retention of staff is a key requirement and often burning issue that management teams spend hours debating and a great deal of money trying to get right. In this article we look at creating a brand that...

Posted by: Creativepool
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Inspiration

#MemberSpotlight on 3D Modeller Mila Praschma

How did you get into the industry? I had watched Ready Player One and adored the movie. That got me looking into VFX, which then subsequently got me into studying Game Art Animation. After finishing my degree, I did a short term contract working on...

Posted by: Creativepool Editorial
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Inspiration

Showing some historic pride with Agency59 | #CompanySpotlight

This week, we're shining our company spotlight on legacy Canadian shop Agency59. We spoke to Brian Howlett, Chief Creative Officer, to get the inside scoop. How was your company born and where are you based? We were founded in 1959 in Toronto as...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Yvonne O’Brien, Chief Marketing Officer at Zappi

Tell us a bit about your role! Is there a “typical” day? My typical day begins with a trot around the neighbourhood with my dog, Daisy, which is ever the priority. Then, I like to make time for expansive reading when I’m not too...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on one-of-a-kind human experience agency Hawkeye

For this week’s company spotlight, we spoke to Brendan McKenna, Senior Vice President, Executive Creative Director at Hawkeye, a Publicis company. How was your company born and where are you based? Hawkeye is actually an amalgam of multiple...

Posted by: Creativepool Editorial
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Workshop

A rough guide to accessibility in UX design 

It’s so important to make sure that all UX design is accessible to any users that try and gain access to it, but how do you make sure that your design is as accessible as it can be? Design is only going to be useful if it’s accessible...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on Ukrainian content creators Taker | Maker

Taker | Maker is a community of hand-picked talents on demand with a wealth of industry-vetted social media creators and managers that are always open to create, ​​distribute and promote high-quality content in behalf of your business. It's also...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on Punctum Images

How was your company born and where are you based? We began our journey 11 years ago as a typical photography post-production company. However, we soon realized that the world of CGI offered incredible opportunities for creativity and...

Posted by: Creativepool Editorial
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Inspiration

The taboo-busting plastic-free period pants | #BehindTheIdea

Sky Media recently revealed WUKA’s advertising campaign as one of the five winners of the Sky Zero Footprint Fund initiative. The taboo-busting ad encourages women to ditch plastic-riddled disposable pads and tampons in favour of its...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Brett Kelsey, Head of Post-Production @ Girl&Bear

Tell us a bit about your role! Is there a “typical” day? It’s early days as I’ve only just started working at Girl&Bear so at the moment I’m mostly watching, learning and understanding. A typical day in my role usually...

Posted by: Creativepool Editorial
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Industry

Creative and Production Teams: What’s Your Relationship Style?

No, this isn’t an article for Tinder. It is, however, important to think about whether you’d swipe right on a relationship with your creative or production colleagues. How much time do you dedicate to thinking about your working...

Posted by: We Are Amnet

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