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Inspiration

#Trends. Furniture design - Even Brad Pitt is having a go.

by Creativepool. Brad Pitt already has a taste for the creative industry with his collaborative architecture work with the likes of Frank Gehry and Rem Koolhaas. Gehry was enlisted as one of the designers in his Make It Right Foundation, in an...

Posted by: Creativepool
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Features

Inside The Mind of Ben Little, Co-Founder of Fearlessly Frank

What does it take to be a Founder of the next best tech company? Or the Director of a Fortune 500 Brand? A sensational appetite for learning is definitely one of them. Inside the Mind is a new series of interviews where we jump into the heads of...

Posted by: Alexandra Schott
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Economy

MullenLowe London get Frank About Women with global survey

It's a sad fact indeed, but globally, women are still paid around 70% less than men. This is especially shocking considering how women will control almost two thirds of consumer wealth in the next decade. Smart brands seeking to build relationships...

Posted by: Creativepool Editorial
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News

Frank Gehry to design Facebook's new California campus

Facebook has brought in the famed architect, Frank Gehry, to design the expansion of the California headquarters in Menlo Park. Plans for the 420,000 square foot plot will include a single-story warehouse with a roof-top garden that will cover the...

Posted by: Creativepool
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Design

Indigo Design Award Announces 2020 Shortlisted Design Winners

Indigo Design Award is thrilled to announce our shortlisted 2020 design winners in all areas from Best Graphic Design to Games and Discovery of the Year. We spent the past year scouring the globe for the best in visual design from jaw-dropping...

Posted by: Indigo Design Award
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Trends

Selling Sobriety: Merging the wellness and drinks markets

Dry January has become something of a phenomenon. Established by a health charity in the UK in 2013, the world now over celebrates sobriety at the end of the festive period - much to the chagrin of many a licensed premise. Supermarkets saw sales of...

Posted by: Creativepool Editorial
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Features

Do influencers have a responsibility to be 100% authentic?

When an eagle-eyed Twitter user noticed an influencer posting images with identical cloud formations, he wasted no time in calling out her ‘spooky’ behaviour. Matt Navarra’s tweet (below) about Martina Saravia got 35k likes....

Posted by: Aaron Brooks
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Design

My London Design Festival 2019 highlights

One of the strange truths about working in the creative industry is how easy it is for your focus to narrow and shut out other people’s exciting projects. It’s a trap that leads to people becoming predictable and something I don’t...

Posted by: Rob Pratt
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Features

Is over specialisation killing creativity?

From influencers to social and audio only, there’s been a proliferation of niche agencies in the last few years. While specialists are always going to be necessary, consumers now have more touchpoints than ever before. So, are brands at risk...

Posted by: Creativepool Editorial
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Careers

5 ways to maximise your creativity

Following the release of a new report on when UK office workers feel most creative, innovation funding specialist MPA Group gives a guide to boosting your productivity below. Biophilic design Kevin McIntosh is head of design at Chameleo n Business...

Posted by: Creativepool Editorial
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Features

Is your brand stronger than your product?

Ever worked with a brand where you’ve completely drunk the Kool-Aid and, in your mind, that brand’s products are categorically the best? I’m torn about whether that’s a good thing. I’ve always kept a degree of...

Posted by: Rob Pratt
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Careers

How to get hired as a creative

At the University of Texas' Portfolio Critique, I sat down with creative director turned creative recruiter, Frank Oggeri, to find out what he looks for in candidates and their portfolios. Here, I pick his brain to get the recruitment perspective on...

Posted by: Kevin Forister
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Advertising

Festive Feels: All the ads of Christmas 2018

Burberry - Close Your Eyes and Think of Christmas Vodafone - Christmas Covered Agency: Ogilvy UK Director: Gary Freedman Production: Independent Films Visa - #KeepItLocalThisChristmas Agency: Saatchi & Saatchi Director: Chris...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

TBWA\China Ronnie Wu, executive creative director, TBWA\Shanghai has been promoted to the role of Chief Creative Officer of TBWA\China with immediate effect. Ronnie joined TBWA\Shanghai at the end of 2015 as executive creative director, and during...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

Publicis London - Tourism Ireland Tourism Ireland has re-appointed Publicis London to develop its global creative work, and has appointed OMD as its global media agency, after a process involving Creativebrief. Both agencies will support Tourism...

Posted by: Creativepool Editorial
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News

Creativepool announces worldwide winners for the Annual 2018

The Creativepool Annual 2018 winners were revealed in a momentous night at Banking Hall, London on Thursday 10th May. A night of anticipation and celebration, the 2018 Edition of the Annual unveiled a spectacular showcase of the winning creative...

Posted by: Creativepool
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Advertising

Account Wins of the Week

BBD Perfect Storm - Etihad Airways Etihad Airways has appointed BBD Perfect Storm to its agency roster following a competitive strategic and creative pitch. BBD Perfect Storm competed for the business against a number of unnamed network agencies in...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

The&Partnership - Secret Cinema The&Partnership London has been appointed as the full-service agency for Secret Cinema, who pioneered a new entertainment genre by mixing theatre and film to turn cinematic classics into immersive experiences. The...

Posted by: Creativepool Editorial
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Features

Autism & Creativity

It may seem unlikely, but people on the autistic spectrum have been an integral part of the creative industry for decades, without the industry necessary knowing that. Thinking differently is not only a mantra but also a characteristic that is valued...

Posted by: Alex Shifrin
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Advertising

Top Hires of the Week

Acne This week, Acne welcomed Director Laura Borgio to their ranks. A super innovative filmmaker with a passion for storytelling, Laura's rare ability enables her to create engaging, meaningful, and dynamic content across a multitude of different...

Posted by: Creativepool Editorial
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Technology

The Year in Tech 2017

Amazon's Giant Flying Drone Warehouses (January) In a story that gained a fair amount of traction on social media over the 2016 festive period for obvious reasons, Amazon filed a patent for gigantic flying warehouses back in January that could house...

Posted by: Benjamin Hiorns
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Advertising

Account Wins of the Week

Cookies & Partners - Greenpeace Cookies & Partners has won the pitch for Greenpeace - the most important independent environmental organisation - to create their Christmas communication campaign to recruit new regular donors. The central message is...

Posted by: Creativepool Editorial
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Advertising

Account Wins of the Week

agenda21 Digital - Addison Lee agenda21 Digital has been appointed by Addison Lee, the world’s largest managed car company, as its’ lead digital marketing agency to help drive the business’ expansion in the UK. Effective...

Posted by: Creativepool Editorial
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Advertising

Top 10 Hires of the Week

CHI&Partners CHI&Partners CEO Sarah Golding has appointed two new Joint Managing Directors to support her in the day-to-day running of the agency, promoting former Head of Account Management Gary Simmons (right) and Joint Head of Planning Sarah...

Posted by: Creativepool Editorial
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Features

5 Licensed Lions Win at Cannes

With Cannes Lions a distant, sun-soaked memory Greenlight looks back on our favourite Cannes Lion Winning Campaigns and the casting, music and rights clearance needed to make them happen. Adidas “Original is Never Finished" Entertainment for...

Posted by: Greenlight
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Advertising

Top 10 Account Wins of the Week

Soul - Wightlink Soul has been appointed by the ferry travel company Wightlink, one of the UK’s largest domestic ferry operators, to establish the firm as the preferred choice for trips between the Isle of Wight and the mainland. The agency...

Posted by: Creativepool Editorial
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Design

OMA design Facebook: The Village

Given its relatively humble beginnings (see the film “The Social Network” for proof), and its general brand identity as the cool, calm cousin to Google's hyperactive uncle, Facebook is not a company that one would expect to possess the...

Posted by: Benjamin Hiorns
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Events

Cannes Lions 2017: The Inaugural Creativepool Influencer Lunch

Every year, Creativepool celebrates the inspiring and innovative leaders that shape the future of the creative industry through the Top 100 Influencer List. To honor the success and champion the efforts of the men and women behind the best creative...

Posted by: Creativepool
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Advertising

Lions Entertainment kicks off & more Cannes Lions winners are revealed

Lions Entertainment, the Festival’s two day-specialist event, kicked-off yesterday, bringing the worldwide entertainment industry together with global brands for a programme of speaker sessions, live performances, curated roundtables and...

Posted by: Creativepool Editorial

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