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Displaying 217 - 252 of 648 results

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Industry

Daniel Ricciardo takes an Emotive sip of wine for St Hugo - #BehindTheIdea

How do you pull off an iconic ad feel with limited time and an ambitious idea? The people at production company Anattic will know more about that after crafting the splendid spot with Daniel Ricciardo below. To kick off a collaboration between the...

Posted by: Creativepool Editorial
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Industry

Annual 2021: who will see your work this year?

Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....

Posted by: Creativepool Editorial
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Job Description: Branding Designer

A branding designer shapes a brand and how it’s presented to the public. In order to breathe life into a brand and give it a tangible identity, a branding designer must express their thinking via words and imagery that cut through the noise and...

Posted by: Creativepool
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Leaders

How to market a sustainable brand and cut through the noise

It's all great to have your brand accredited as a green corporation, but how do you follow through your good intentions with clear actions? In this new era of consumerism, especially as consumer habits are shifting so much in the wake of the...

Posted by: Creativepool Editorial
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Inspiration

The adaptability and reinvention of a talented retoucher - #MemberSpotlight

Determination or not, sometimes it takes just sheer luck to find your path in life. That's pretty much the story of Sasa Mihajlovic, an expert Serbian-born retoucher also working as Artem Retouching. Sasa is a master of setting the mood and tone for...

Posted by: Creativepool Editorial
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Leaders

Discussing the power of storytelling with a Group Creative Director

Where would we be without stories? Stories have the power to change minds, inspire creativity and drive change. In the hands of the right leaders, stories can change the world forever. The Writer's Group Creative Director Charli Nordone certainly...

Posted by: Creativepool Editorial
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Inspiration

The Electrifying story and faith of Rhapsody - #CompanySpotlight

Many would lose hope in the event of a global pandemic hitting the industry. Matter of fact, many did - at least for a bit. That was not the case of Rhapsody. Starting out as an East End print production company, Rhapsody operates in the retail and...

Posted by: Creativepool Editorial
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Inspiration

Graphic Design and Synaesthesia – #MemberSpotlight

In the overload of information and noise that is the digital age, there has never been a stronger push to be yourself and promote your own uniqueness to the world. This is especially true of artists and creatives - everyone has their own style,...

Posted by: Creativepool Editorial
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Inspiration

The surprising journey of a talented collage illustrator - #MemberSpotlight

Barbara Gibson is a collage illustrator. You don't see many of those around, and it's certainly a quirky style the one she has. All her graphic designs feel quite unique, and the more you look at them, the more you love them. It works kind of like an...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: That time Kylie Minogue starred in a ROXi ad

As the world's most favourite Australian export, Kylie Minogue is quite clearly beloved on a global level and a personality any brand would want associated with its products. So when the folks at London Advertising got in touch with a ROXi TV ad...

Posted by: Creativepool Editorial
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Leaders

Learning self-love with BJL Creative Director Richard Pearson

We are genuinely struck by the humility of Richard Pearson. A caring teacher, a conscious professional, an experienced creative. Richard is the Creative Director of BJL and, even with all his interests and experience, he believes there is no way he...

Posted by: Creativepool Editorial
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Industry

The oft-overlooked heroes in Wasabi and Walk West's campaign

Oh, Nate. The IT guy we all wish we had in our lives. Truth is, we do have him - but IT guys are often overlooked by campaigns and don't get celebrated enough for their successes. And so hot cloud storage company Wasabi and digital marketing firm...

Posted by: Creativepool Editorial
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Features

Why don't most agencies self-advertise?

”No donkey chases the carrot forever. He catches on. And quits.” If you remember this line, you either love the advertising industry and have read up on its history, or you are part of a very select demographic, lucky enough to have seen...

Posted by: Antonino Lupo
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Features

The industry’s mental health is in bad shape, but there's hope

With the COVID-19 outbreak showing no signs of giving up, more and more professionals in the creative industry have been struggling with mental health, with 67% of people feeling now more anxious than ever, according to Anxiety UK. The mental health...

Posted by: Antonino Lupo
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Industry

Annual 2020: who will see your work this year?

We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...

Posted by: Creativepool Editorial
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Leaders

Why being a queer creative puts me at more mental health risk

Michael Stephens, former creative director, recounts his own struggles with mental health. Ever since I was young, I’ve been outwardly known as a ‘creative’ child. I was artistic, loved dressing up and of course making dens. I knew...

Posted by: Michael Edward Stephens
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Workshop

The brilliant self-campaign of London Advertising

Turns out advertising agencies are not the best folks when it comes to following their own advice. Constantly helping brands cut through with some witty voice or compelling storytelling, they tend to forget to do the same about...

Posted by: Creativepool Editorial
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Leaders

Why spending money does not buy you friends

This week, Michael Bloomberg called time on his attempt to win the Democratic nomination to run against President Trump. The New York billionaire laid out roughly $550 million in just over three months of campaigning. Bloomberg spent a mind-boggling...

Posted by: JSR Content
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Leaders

What happens when an independent agency is sold?

Zulu Alpha Kilo is raising a glass (of lemonade) to independent agencies in adland with a funny spot that shows what happens after a company sells out to a buyer. The Toronto agency has created videos tackling a variety of well-known industry pain...

Posted by: Creativepool Editorial
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Workshop

The copywriter’s toolkit - part 1: The secret archives

Building your library of spell books If there was a stereotypical mug for copywriters, it would have a slogan along the lines of ‘You don’t have to be a bibliophile to work here, but it helps!’ Actually, it would probably be...

Posted by: Ant O'Neill
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Industry

Global Creative Calendar: August 2019

Of more than 40 momentous events set to play out in the weeks ahead, many are already underway or will commence with August's first dawn. A large number are also new to this publication. Among them are some of the world's most famous cultural and...

Posted by: The Darnell Works Agency
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Leaders

Subway set disrupted in ad to promote new menu

Subway and Above+Beyond have launched a new campaign promoting the wide selection of choice available at the sandwich maker with an ad that sees the set get ruined. The spot begins by presenting appetising shots of the ingredients available on...

Posted by: Creativepool Editorial
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Leaders

Anatomy of a crowdfunding campaign

Crowdfunding has changed how entrepreneurs bring new products to market. It has allowed thousands of innovating entrepreneurs to raise money, build brand awareness and join a broader conversation with large numbers of potential backers, all while...

Posted by: Creativepool Editorial
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Impero chief urges gender pay action

The founder and director of independent creative agency Impero has urged the industry to fix its gender pay gap problem by saying there are no excuses for inequality. Michael Scantlebury said it’s all well and good for agencies to publish...

Posted by: Ryan Watson
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Leaders

Why the word 'innovation' is exhausted

The term ‘innovation’ can be interpreted in so many ways which means it gets commonly overused in the creative industry, according to a panel at Connect: London. In a session entitled The Best Way to Kill Innovation is to Sell it, the...

Posted by: Creativepool Editorial
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Leaders

Why customers are the new competition

Brands need to be authentic and transparent in today’s modern media landscape in order to engage customers and get closer to audiences. As technology continues to disrupt the market, the likes of Spotify, Amazon and Netflix are changing the...

Posted by: Creativepool Editorial
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Inspiration

Why brands are striking a chord with emotive campaigns this Christmas

This November - just like every November in recent years - the nation waited in anticipation for their favourite Christmas ad to officially usher in the beginning of the festive season. Below, Greg Clark, MD of Sheffield-based creative agency,...

Posted by: Über Agency
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Leaders

Rebrand roundup: Cocoa Jones, The Big Issue, Azerbaijan and more

Cocoa Jones - Supple Studio​ The new branding for young chocolate product Cocoa Jones has been created by Supple Studio with a colourful theme that brings through the heritage and cultures of its two founders. The luxury confectionary company was...

Posted by: Creativepool Editorial
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Leaders

Festive Feels: All the ads of Christmas 2018

Burberry - Close Your Eyes and Think of Christmas Vodafone - Christmas Covered Agency: Ogilvy UK Director: Gary Freedman Production: Independent Films Visa - #KeepItLocalThisChristmas Agency: Saatchi & Saatchi Director: Chris...

Posted by: Creativepool Editorial
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A Kind of Magic: Freddie Mercury through Richard Young's lens

To mark last week’s release of Bohemian Rhapsody, the cinematic tale of Freddie Mercury and Queen, we spoke to photographer Richard Young about documenting the singer’s dazzling live performances, lavish parties, and quiet, candid...

Posted by: Shutterstock

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